Campaign

Hershey

Hershey showcases the power of baking

A series of films shows how the ChipIts brand is part of important rituals for people across the country.

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NS Health launches peer support with a simple message

The campaign relies on empathy to expand an initiative to the broader public.

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Subscription car service Roam rebrands to be less techy

Formerly known as Curbo, the brand wants to be more playful to attract customers.

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Samsung looks to forge deeper connections

The tech brand is emphasizing how it brings people together, with help from Fred VanVleet.

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Turo taps into the magic of car sharing

The brand is looking to grow awareness by making even a temporary vehicle exciting.

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Tourism Kamloops sends viewers through a (literal) loop

To compete with bigger destinations, the campaign hammers home a message of affordable adventure.

TheDoorbell

United Way Halifax looks at homelessness through a new lens

For nearly a year, the non-profit shot scenes with a doorbell camera to show a growing problem.

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Giant Tiger turns on the charm for the holidays

To stand out from a “sea of twinkly lights,” the discount retailer is putting its unique gifts in surreal situations.

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SHNF boosts digital for second wave of ‘Love, Scarborough’

The organization, which includes hospitals Scarborough General, Birchmount and Centenary, has refreshed its campaign to keep up momentum.

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Surrey Hospitals Foundation takes a dramatic approach to show patient overflow

In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.

proline

Proline shows the silver lining to a losing bet

OLG uses a message common to the lottery category in an effort to stand out from other betting options.

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White Ribbon challenges men to reflect on their past

To find a new way into the toxic masculinity discussion, the non-profit depicts a father reflecting on his own misdeeds while worrying about his daughter’s future.

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Why Cybex held a fine dining event for new moms

To cement itself as a lifestyle brand, tech-forward strollers provided a rare break at a Michelin-starred restaurant.

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Wuxly finds a creative way to talk about sustainability

As the competition becomes more eco-minded, the outwear brand aims to bring personality to its key differentiator.

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Nikon uses fine dining to showcase how good its lenses are

Focusing on intricate details is helping the brand enforce its premium status in a category that’s increasingly competing on price.