Campaign

Becel-Oats

Becel tickles your punny bone for its latest margarine innovation

An eight-minute compilation of oat-based wordplay is a continuation of the brand’s efforts to respond to trends in food.

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Export Development Canada turns pandemic pivots into a new way forward

Three disparate businesses help the crown corp show how this year’s challenges can lead to future growth.

Meridian Credit Union-Meridian launches brand campaign to help C

Meridian challenges big banks with big questions

A new campaign moves away from product-focused marketing and towards presenting the credit union as a holistic financial partner.

BestBuy

Best Buy brings staff expertise back to its marketing

The pandemic has kept the retailer from showing off “Blue Shirts” in its ads, but a new chat platform is letting it once again show their importance in the omnichannel journey.

indigomothersday

Brands step it up for Mother’s Day

Indigo, Carharrt and Food Basics show all sides of motherhood to offer extra support in a year when it’s needed most.

Yukon-tourism2

Tourism Yukon brings a 91-metre piece of Indigenous art to life

The tourism board is speaking to those seeking “transformational” travel by amplifying culture that’s often overlooked by the rest of the world.

jennifers_strategy

Fierce Mama founders find hope in tough times

Despite this year’s chaos, the community of working moms formed around the project see long-term change on the horizon.

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Johnsonville squeezes a lot of everyday moments into its sausage campaign

The brand focuses on versatility in its first effort handled entirely by a Canadian agency.

Sobeys Capital Incorporated-Empire launches -Feed the Dream- mov

How Sobeys is feeding Olympic appetites

The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.

Vitamix

Vitamix is blending some vibrancy into its marketing

Colourful scenes and macro food photography are meant to give the brand a more fun place in the kitchen.

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A new agency helps Canadian Women’s Foundation get past the niceties of Mother’s Day

The Hard Work Club’s first project addresses the disproportionate impact the pandemic has had on moms.

Casa-mendosa

Casa Mendosa revisits soap opera melodrama

The Weston tortilla brand goes national in an attempt to own a growing bakery category.

TogetherAgain_Social_Launch_TW

Labatt rallies against vaccine hesitancy

The brewer sees itself as a leader that can rally corporate Canada to help push back against public uncertainty.

TruShield

TruShield makes insurance a less bitter pill

With coverage falling down the priority list for small business owners, the direct broker wants to ease the burden.

Ricola-image

Ricola looks for its everyday efficacy voice

The lozenge brand is in market during a shoulder season to test warm-weather messaging and offset a big category downturn.