Campaign
Volkswagen pledges to put people first
Looking to recover from dealership closures, the automaker positions flexible financing plans as a way to help people get back to their communities.
Lowe’s makes DIY a way to (safely) get out of the house
New campaigns for Rona and Reno-Depot go after targets with different experience levels, but an equal desire to be outside.
Hardware retailers prepare to keep being helpful
Home Hardware and Home Depot have been adapting what draws customers into their stores to the world of distanced retail.
Purolator pivots to ‘delivering promises’ at home
As the B2B side of its business takes a hit, the courier takes a consumer-focused approach to its services and marketing.
The Beer Store helps you pay back the people you owe a drink
The retailer prepares for summer by positioning its value proposition as a way to thank neighbours that helped us in recent months.
Molson Coors is making a ‘big bet’ on vodka soda
After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.
Lessons from China on marketing through a recovery
Execs from McCann’s Asia outposts suggest brands may shift from reassurances to rallying cries.
Van Houtte brings the fun back to coffee breaks
The brand comes back to TV with a campaign that gives consumers an emotional boost as at-home coffee habits continue.
Desjardins strikes up some musical relief
The financial co-op builds on its community positioning, hiring struggling musicians to give anxious Canadians a moment of joy.
Nescafe adds variety to at-home coffee
The brand moves beyond the “instant” label with new campaigns capitalizing on consumers making more drinks themselves.
CIBC uses Aventura to give healthcare workers a break
In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.
Kruger gets more generous with its CSR
The company taps NHLers to extend “Rolling It Forward” as its short-term marketing investments shift to more community support.
Coors Light challenges Raptors fans to recreate ‘The Shot’
The beer brand tries to keep connecting to consumers through culture-defining moments, even without the NBA playoffs.
Gay Lea sends baking kits to families and frontline workers
The dairy co-op finds a DTC route to promote the benefits of baking after an Easter campaign was cancelled.
How Bumble is pivoting its marketing to virtual dates
New social ads show how options like video chat can still deliver the long-term, quality connections the dating app is known for.
