Campaign
Becel tickles your punny bone for its latest margarine innovation
An eight-minute compilation of oat-based wordplay is a continuation of the brand’s efforts to respond to trends in food.
Export Development Canada turns pandemic pivots into a new way forward
Three disparate businesses help the crown corp show how this year’s challenges can lead to future growth.
Meridian challenges big banks with big questions
A new campaign moves away from product-focused marketing and towards presenting the credit union as a holistic financial partner.
Best Buy brings staff expertise back to its marketing
The pandemic has kept the retailer from showing off “Blue Shirts” in its ads, but a new chat platform is letting it once again show their importance in the omnichannel journey.
Brands step it up for Mother’s Day
Indigo, Carharrt and Food Basics show all sides of motherhood to offer extra support in a year when it’s needed most.
Tourism Yukon brings a 91-metre piece of Indigenous art to life
The tourism board is speaking to those seeking “transformational” travel by amplifying culture that’s often overlooked by the rest of the world.
Fierce Mama founders find hope in tough times
Despite this year’s chaos, the community of working moms formed around the project see long-term change on the horizon.
Johnsonville squeezes a lot of everyday moments into its sausage campaign
The brand focuses on versatility in its first effort handled entirely by a Canadian agency.
How Sobeys is feeding Olympic appetites
The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.
Vitamix is blending some vibrancy into its marketing
Colourful scenes and macro food photography are meant to give the brand a more fun place in the kitchen.
A new agency helps Canadian Women’s Foundation get past the niceties of Mother’s Day
The Hard Work Club’s first project addresses the disproportionate impact the pandemic has had on moms.
Casa Mendosa revisits soap opera melodrama
The Weston tortilla brand goes national in an attempt to own a growing bakery category.
Labatt rallies against vaccine hesitancy
The brewer sees itself as a leader that can rally corporate Canada to help push back against public uncertainty.
TruShield makes insurance a less bitter pill
With coverage falling down the priority list for small business owners, the direct broker wants to ease the burden.
Ricola looks for its everyday efficacy voice
The lozenge brand is in market during a shoulder season to test warm-weather messaging and offset a big category downturn.
