Campaign

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Hellmann’s makes a trip to mayo island

The Unilever brand addresses a pain point in the smash hit Animal Crossing to spread its message about food waste.

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Aldo dances onto TikTok

With a video-led approach, the shoe retailer is trying to convince younger buyers it’s more than just a “mall brand.”

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Sobeys gets an assist for its fresh message

The grocer brings food to isolated NHLers, following weeks of heavily promoting Voila as a worry-free delivery option.

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Frosted Flakes celebrates its sports legacy

The cereal brand is reconnecting with young men watching hockey at home through nostalgia for Tony the Tiger.

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A mechanic teaches you how to clean makeup brushes

The BC Used Oil Management Association spoofs YouTube lifehacks to get its recycling message out in a new way.

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World Animal Protection gives love to the ugly animals

The non-profit aims to stand out by going beyond the koalas and tigers typically used as mascots for animal welfare campaigns.

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Loblaws turns a love of food into a love of cooking

The grocer uses a kid’s perspective to get a more creative look at the changing role of food in families’ lives.

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Best Buy shifts focus from expertise to assortment

The retailer broadens its back-to-school strategy beyond “blue shirt” staff and class-ready tech to reach a bigger target.

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KFC tells plant-based haters to relax

For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.

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IKEA goes off-book with this year’s catalogue

The pandemic furthers a push to digitization, with a launch campaign aimed at meeting consumers where they are.

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Righteous Gelato makes kombucha line for Sobeys

The exclusive deal builds the grocery banner’s frozen treat offerings with a health food-inspired lineup.

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Shaw looks to retain Western Canadians with wireless

Shaw Mobile aims to help all lines of the telco’s business, launched with a platform showing the bright side of staying connected.

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Onlia builds a message about being safe everywhere

The insurance co created “sand circles” for social distancing, part of a brand positioning based around keeping communities safe.

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Canadian Olympic Committee says ‘it’s time’ to use our strength for recovery

The Tokyo games may be postponed, but the organization still released a campaign to learn how to create more active Team Canada fans.

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Budweiser stays committed to sports

The beer brand marries its frontline worker tribute with hockey’s return and continues a cooking series with athletes stuck at home.