Campaign
Campaigns challenge misconceptions about human trafficking
CivicAction and Public Safety Canada aim to educate Canadians about a complex crime.
Drug Free Kids Canada makes positivity its anti-drug
The non-profit wants parents to have less awkward and better informed conversations with their kids about drug use.
RW&Co. makes a pitch to reach entrepreneurs
The apparel retailer brings two Dragons into its spring campaign to breathe life into a struggling sector.
Childhood Cancer Canada adds a human touch to clinical trials
The non-profit loses the jargon around new treatments in favour of powerful stories.
RedHat takes a consumer-inspired approach to B2B marketing
Open-source Linux-based software isn’t the most accessible concept, so OneMethod took a different path to make it understandable for clients.
Go RVing brings ‘Wildhood’ to a new generation
The organization shifts its platform to meet demand among younger people who want to keep their adventurous spirit alive during a pandemic.
Scotts freshens up to reach new green thumbs
The lawncare brand goes into market early to capitalize on unprecedented interest in gardening (yes, even in winter).
CIBC makes responsible spending more rewarding
The bank tries a new approach to reach cash-back card users, who tend to be more pragmatic than aspirational.
Mama Earth takes on big grocers in the delivery arena
As consumers get used to groceries coming to their door, the organic food company is trying to reach the ones who want a foodie experience from delivery.
Cheerios switches out its O’s for hearts
The brand is also partnering with Fitbit to solidify its position as a heart-healthy choice in a category returning to growth.
Kia treats its redesigned Sorento as a whole new car
A campaign tries to create the same kind of buzz that would come with a new model to show what the automaker stands for today.
Scotties brings the joy of curling to new communities
For the 40th Tournament of Hearts, Kruger made a TV spot about trying the sport so it could speak to a broader audience.
Momenti horses around to fight home cooking fatigue
The Dr. Oetker brand is bringing decadence and health together to reach young women and capitalize on more frozen food occasions.
Wealthsimple files a new campaign for tax season
The company hopes focusing on taking the pain out of finances will resonate once again as it moves into another new area.
Jack Daniel’s wants to make its positioning count in Canada
To make a global positioning resonate locally, the American whiskey is focusing less on history and more on the people who drink it.
