Campaign
Hellmann’s makes a trip to mayo island
The Unilever brand addresses a pain point in the smash hit Animal Crossing to spread its message about food waste.
Aldo dances onto TikTok
With a video-led approach, the shoe retailer is trying to convince younger buyers it’s more than just a “mall brand.”
Sobeys gets an assist for its fresh message
The grocer brings food to isolated NHLers, following weeks of heavily promoting Voila as a worry-free delivery option.
Frosted Flakes celebrates its sports legacy
The cereal brand is reconnecting with young men watching hockey at home through nostalgia for Tony the Tiger.
A mechanic teaches you how to clean makeup brushes
The BC Used Oil Management Association spoofs YouTube lifehacks to get its recycling message out in a new way.
World Animal Protection gives love to the ugly animals
The non-profit aims to stand out by going beyond the koalas and tigers typically used as mascots for animal welfare campaigns.
Loblaws turns a love of food into a love of cooking
The grocer uses a kid’s perspective to get a more creative look at the changing role of food in families’ lives.
Best Buy shifts focus from expertise to assortment
The retailer broadens its back-to-school strategy beyond “blue shirt” staff and class-ready tech to reach a bigger target.
KFC tells plant-based haters to relax
For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.
IKEA goes off-book with this year’s catalogue
The pandemic furthers a push to digitization, with a launch campaign aimed at meeting consumers where they are.
Righteous Gelato makes kombucha line for Sobeys
The exclusive deal builds the grocery banner’s frozen treat offerings with a health food-inspired lineup.
Shaw looks to retain Western Canadians with wireless
Shaw Mobile aims to help all lines of the telco’s business, launched with a platform showing the bright side of staying connected.
Onlia builds a message about being safe everywhere
The insurance co created “sand circles” for social distancing, part of a brand positioning based around keeping communities safe.
Canadian Olympic Committee says ‘it’s time’ to use our strength for recovery
The Tokyo games may be postponed, but the organization still released a campaign to learn how to create more active Team Canada fans.
Budweiser stays committed to sports
The beer brand marries its frontline worker tribute with hockey’s return and continues a cooking series with athletes stuck at home.
