Campaign
Kraft Heinz is looking for the next Philly angel
The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.
Nissan brings people together with Qashqai’s tech
The campaign is part of an effort to focus on the human element of the automaker’s technological features.
Wonder Bread launches non-GMO products with candid creative
The brand taps into the honesty of kids to talk about its new certification and spur growth in the bread category.
Drug Free Kids educates with prankish gummy bears
The non-profit is the latest to inform Canadians about the unpredictable nature of “cannabis 2.0″ products.
Why Casey House created new episodes of Friends and The Office
The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.
Wiser’s and Boston Pizza ‘leap’ into gathering time
The two brands extend their positionings around bringing friends together with a promotion tied to the Leap Year.
Fizz continues to do things differently
The low-cost telco aims to show how its approach to its service offering can address consumer pain points in mobile.
CCM goes ‘all out’ for new global brand platform
The hockey brand aims to drive differentiation and find the emotional relevance of making high performance gear.
Dr. Oetker sings for its supper
The frozen pizza brand is giving away custom love songs and a diamond ring in a bid for younger consumers.
Why Acura gave away lipstick for Valentine’s Day
Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.
Boston Pizza brings people together for Valentine’s Day
The restaurant finds “a fresh way” to celebrate the 40th anniversary of its heart-shaped pizzas by surprising a young couple.
GoDaddy tells a story about small business growth
The next phase of a campaign with Muggsy Bogues shows how the company helps entrepreneurs after they get their idea off the ground.
Hunt’s uses chef-approved recipes to highlight its premium tomatoes
ConAgra worked with Alida Solomon to show what “flavour passed on” means to her.
London Drugs releases more inclusive Valentine’s Day cards
The drug store chain addresses “gaps in the card aisle” with designs for LGBTQ people and different relationship styles.
SickKids and Mount Sinai get together for Valentine’s Day
The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.
