Campaign

Great Big Move

ParticipAction links physical activity to socializing

People care more about social connections than exercise right now, so the non-profit made a team challenge to bridge the gap.

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Milestones gets a hand from Ryan Reynolds to boost happy hour

The restaurant admits ad spend is lighter, but hopes the A-lister’s Aviation Gin will help bar business.

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CSMLS brings medical technologists out of the lab

Facing shortages, testing backlogs and the spectre of funding cuts, the national body looks beyond COVID-19 to boost support.

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How Metrolinx is getting people to relax on the rails

The latest in the transit operator’s safety campaign is helping UP Express handle the two-pronged downturn in transit and air travel.

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Going back to nature to drive interest in senior living

The Residence at Littledale uses nearby parks to highlight the independent, safe experiences residents can expect.

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Arterra finds the local connection to international wines

Expats now living in Quebec are helping the wine maker combine the historical popularity of imported wines with demand for local products.

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How Popeyes kept up the buzz for its chicken sandwich

A social VIP list and murals helped the QSR remind consumers of how eager they were for the sandwich to come to Canada.

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Doritos taps into Gen Z’s love of self-expression with a model search

Fashion victim Dino Mita is back as the brand looks to connect with the next generation of younger customers.

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Fountain Tire shifts gears to drive trust in mechanics

Fighting the trade’s perception problems, the auto service chain is giving customers reasons to rely on its technicians’ know-how.

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Why GoDaddy is passing the baton to entrepreneurs

The web hosting company is tweaking its sports strategy to show a realistic view of what small business owners are facing.

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Swoop is letting deal-hungry passengers take their time

The ultra low cost airline is building awareness for its entry in Toronto by letting locals know its deals aren’t going anywhere.

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Oh Henry levels up its shopper game with Circle K

A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.

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Nestle believes in-store still has a role for Halloween

The confectionery company is betting on real-life pivots resonating more with its core than digital ones.

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Volkswagen makes giving back a marketing priority

This year’s “Volksgiving” campaign focuses on the VW owners who have given the most to their communities: frontline workers.

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Why Osmow’s created National Shawarma Day

With expansion plans on the horizon, the Middle Eastern QSR creates an occasion to build awareness for a menu favourite.