Campaign

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Volkswagen pledges to put people first

Looking to recover from dealership closures, the automaker positions flexible financing plans as a way to help people get back to their communities.

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Lowe’s makes DIY a way to (safely) get out of the house

New campaigns for Rona and Reno-Depot go after targets with different experience levels, but an equal desire to be outside.

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Hardware retailers prepare to keep being helpful

Home Hardware and Home Depot have been adapting what draws customers into their stores to the world of distanced retail.

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Purolator pivots to ‘delivering promises’ at home

As the B2B side of its business takes a hit, the courier takes a consumer-focused approach to its services and marketing.

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The Beer Store helps you pay back the people you owe a drink

The retailer prepares for summer by positioning its value proposition as a way to thank neighbours that helped us in recent months.

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Molson Coors is making a ‘big bet’ on vodka soda

After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.

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Lessons from China on marketing through a recovery

Execs from McCann’s Asia outposts suggest brands may shift from reassurances to rallying cries.

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Van Houtte brings the fun back to coffee breaks

The brand comes back to TV with a campaign that gives consumers an emotional boost as at-home coffee habits continue.

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Desjardins strikes up some musical relief

The financial co-op builds on its community positioning, hiring struggling musicians to give anxious Canadians a moment of joy.

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Nescafe adds variety to at-home coffee

The brand moves beyond the “instant” label with new campaigns capitalizing on consumers making more drinks themselves.

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CIBC uses Aventura to give healthcare workers a break

In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.

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Kruger gets more generous with its CSR

The company taps NHLers to extend “Rolling It Forward” as its short-term marketing investments shift to more community support.

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Coors Light challenges Raptors fans to recreate ‘The Shot’

The beer brand tries to keep connecting to consumers through culture-defining moments, even without the NBA playoffs.

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Gay Lea sends baking kits to families and frontline workers

The dairy co-op finds a DTC route to promote the benefits of baking after an Easter campaign was cancelled.

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How Bumble is pivoting its marketing to virtual dates

New social ads show how options like video chat can still deliver the long-term, quality connections the dating app is known for.