Campaign

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Kraft Heinz is looking for the next Philly angel

The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.

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Nissan brings people together with Qashqai’s tech

The campaign is part of an effort to focus on the human element of the automaker’s technological features.

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Wonder Bread launches non-GMO products with candid creative

The brand taps into the honesty of kids to talk about its new certification and spur growth in the bread category.

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Drug Free Kids educates with prankish gummy bears

The non-profit is the latest to inform Canadians about the unpredictable nature of “cannabis 2.0″ products.

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Why Casey House created new episodes of Friends and The Office

The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.

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Wiser’s and Boston Pizza ‘leap’ into gathering time

The two brands extend their positionings around bringing friends together with a promotion tied to the Leap Year.

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Fizz continues to do things differently

The low-cost telco aims to show how its approach to its service offering can address consumer pain points in mobile.

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CCM goes ‘all out’ for new global brand platform

The hockey brand aims to drive differentiation and find the emotional relevance of making high performance gear.

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Dr. Oetker sings for its supper

The frozen pizza brand is giving away custom love songs and a diamond ring in a bid for younger consumers.

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Why Acura gave away lipstick for Valentine’s Day

Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.

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Boston Pizza brings people together for Valentine’s Day

The restaurant finds “a fresh way” to celebrate the 40th anniversary of its heart-shaped pizzas by surprising a young couple.

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GoDaddy tells a story about small business growth

The next phase of a campaign with Muggsy Bogues shows how the company helps entrepreneurs after they get their idea off the ground.

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Hunt’s uses chef-approved recipes to highlight its premium tomatoes

ConAgra worked with Alida Solomon to show what “flavour passed on” means to her.

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London Drugs releases more inclusive Valentine’s Day cards

The drug store chain addresses “gaps in the card aisle” with designs for LGBTQ people and different relationship styles.

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SickKids and Mount Sinai get together for Valentine’s Day

The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.