Campaign
ParticipAction links physical activity to socializing
People care more about social connections than exercise right now, so the non-profit made a team challenge to bridge the gap.
Milestones gets a hand from Ryan Reynolds to boost happy hour
The restaurant admits ad spend is lighter, but hopes the A-lister’s Aviation Gin will help bar business.
CSMLS brings medical technologists out of the lab
Facing shortages, testing backlogs and the spectre of funding cuts, the national body looks beyond COVID-19 to boost support.
How Metrolinx is getting people to relax on the rails
The latest in the transit operator’s safety campaign is helping UP Express handle the two-pronged downturn in transit and air travel.
Going back to nature to drive interest in senior living
The Residence at Littledale uses nearby parks to highlight the independent, safe experiences residents can expect.
Arterra finds the local connection to international wines
Expats now living in Quebec are helping the wine maker combine the historical popularity of imported wines with demand for local products.
How Popeyes kept up the buzz for its chicken sandwich
A social VIP list and murals helped the QSR remind consumers of how eager they were for the sandwich to come to Canada.
Doritos taps into Gen Z’s love of self-expression with a model search
Fashion victim Dino Mita is back as the brand looks to connect with the next generation of younger customers.
Fountain Tire shifts gears to drive trust in mechanics
Fighting the trade’s perception problems, the auto service chain is giving customers reasons to rely on its technicians’ know-how.
Why GoDaddy is passing the baton to entrepreneurs
The web hosting company is tweaking its sports strategy to show a realistic view of what small business owners are facing.
Swoop is letting deal-hungry passengers take their time
The ultra low cost airline is building awareness for its entry in Toronto by letting locals know its deals aren’t going anywhere.
Oh Henry levels up its shopper game with Circle K
A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.
Nestle believes in-store still has a role for Halloween
The confectionery company is betting on real-life pivots resonating more with its core than digital ones.
Volkswagen makes giving back a marketing priority
This year’s “Volksgiving” campaign focuses on the VW owners who have given the most to their communities: frontline workers.
Why Osmow’s created National Shawarma Day
With expansion plans on the horizon, the Middle Eastern QSR creates an occasion to build awareness for a menu favourite.
