Campaign

MSSC

Missing Children Society points the way

To celebrate a police endorsement and kick off International Missing Children’s Day, the MCSC launches a TV campaign.

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AToMiC Awards: Re-engineering media, pushing social boundaries

This year’s Grand Prix winner took a unique approach via social media to raise awareness about Tourette Syndrome.

Time for a cold one

Molson Canadian 67 and Sapporo have unveiled new campaigns ahead of the May long weekend.

Continental

Canadian Tire ups the drama

With a helicopter chasing down a car, the retailer continues its push around innovative products with an extreme tire test.

PublicDrunk

No Ford Nation launches fake candidate campaign

With a faux candidate who boasts he doesn’t get caught on camera urinating in public, the group takes aim at the Toronto mayor’s misdeeds.

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Volkswagen drives into the mainstream

Director of marketing Peter Blackwell shares his strategic plan for the brand.

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Honda fuels a rivalry

Neighbouring frenemies carry the automaker’s latest campaign from Grip.

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Canadian Tire documents a community

The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.

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VW makes a movie

The car company enlists its agency Red Urban to create a half-hour documentary to air on Bravo and Discovery Channel.

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Volkswagen gets musical for the Beetle

The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.

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Mitsubishi rolls out the new Mirage

The carmaker is breaking into the sub-compact category with a heavy multi-platform spend that skews toward the Quebec market.

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Labatt unveils a new Budweiser brew

Budweiser Crown launches in Canada with the help of a multiplatform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.

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McDonald’s Canada creates movie magic

The QSR’s latest social effort invites fans to submit 140-character film ideas for the chance to win prizes sponsored by Scene.

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McDonald’s gives consumers credit

The QSR has launched a new brand spot to illustrate a shift in the way it communicates.

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Budweiser thanks designated drivers

The Labatt beer brand has launched a digital-only campaign in which it surprises a real-life designated driver while he’s out with his friends.