Campaign

Canadian-Tire-main

Benchmark is next in Home Hardware’s plan to build up private brands

After giving BeautiTone a new positioning, the tool brand gets a relaunch touting versatility.

Tank-GSK

GSK builds awareness for a startling pneumonia fact

Tank helps the pharma company bring a simple message to regions most impacted by a leading cause of childhood mortality.

2021.11.08 Yonge & Dundas - Canadian Tire - 3D Pet Food

Canadian Tire tries to pop in the pet category

A campaign featuring 3D billboards comes as the retailer’s Q3 results show supply chain pressure impacting otherwise positive sales.

EGG PRES - STATUS

Egg Farmers of Canada write a book to crack down on egg myths

The wisecracking book aims to counteract notions about health that have trickled down to younger consumers.

smoothie-hero

Ford makes a smoothie from ingredients in its cars

The automaker wants to show off innovation novel to the category: the sustainable, plant-based materials it uses to make its parts.

Ontario-Beef-main

Ontario Beef draws on local products to make new pairings

The association steps up its marketing by tackling a few misconceptions at once.

Goat

Plan International turns a goat into an influencer

GG the Goatfluencer features in 350 pieces of content that show different donors the Gifts of Hope that appeal most to them.

Sterling

Sterling Vineyards tries to build a youthful identity

The winemaker collaborated with three celebrity influencers to expand its customer base through personal storytelling.

Coke-main

Coke celebrates Christmas togetherness on a rooftop

The holiday campaign taps into the “so close yet so far” feeling people across the world can relate to about their neighbours.

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Budweiser erects a monument to women’s hockey

The statue outside the Hockey Hall of Fame is a physical representation of the brewer’s partnership with the PWHPA and women’s hockey.

Dairy-Farmers-Ontario

Dairy Farmers of Ontario link quality to community

The latest iteration of “Dairy Done Right” shows how producers pride in their work benefits more families than just their own.

Sol

Sol’s founder goes on tour to build loyalty

The plant-based food brand goes grassroots to get consumers to stick in an increasingly competitive category.

Diwali

Ford goes all in on an ‘Escape’ for Diwali

With a bespoke spot, the automaker wants a multicultural message to go mainstream and stretch beyond yesterday’s holiday.

1. Annie Murphy

Hudson’s Bay uncovers the secrets of shopping from bed

The retailer brought back Annie Murphy to show not just ease of its online marketplace, but the expanded and in-demand assortment.

Day

Veterans Affairs broadens the scope of remembrance

A new campaign aims to connect the holiday to more recent missions, peacekeeping and relief efforts at home.