Campaign

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How Oh Henry! promoted 4:25 without buds

In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.

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Doritos launches a streamer for fans of Ketchup

PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.

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IKEA finds the silver lining in staying home

The second spot launched under the retailer’s new head of marketing combines snippets of its global and Canadian ads.

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Cineplex reminds people of the joy of seeing movies together

As it plans its approach to reopening, the theatre chain projected a film for residents of an apartment building.

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Simplex’s rebranding aims to make tool rental easy

The equipment chain overhauls its brand and retail experience to compete with new entrants and prepare for expansion.

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Hudson’s Bay hosts at-home games on Canada Day

The retailer pivots its Olympic activations by getting athletes to wear its Team Canada collection during summer activities.

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Maple Leaf helps families make the jump to plant-based

A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.

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Molson joins forces with other brewers for Canada Day

The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”

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Canada’s Indigenous tourism agency ramps up marketing

The Indigenous Tourism Association of Canada is looking to get back some of the momentum it was experiencing prior to the pandemic.

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Real Canadian Superstore gets real with dads

The Loblaw banner built off its “Shop Like a Mother” brand platform to show how dads were “kicking up” Father’s Day at home.

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Simplii gets less transactional about banking

CIBC’s digital brand responds to the changes in clients’ financial habits by showing the positive outcomes of keeping things simple.

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Why Wellness Together Canada is giving out custom shoes

The online platform is encouraging people to “take the step” and get mental health support in a time when it is needed most.

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Canada Life recalls the historical benefit of expertise

The insurer begins to tell the story of its new singular brand after combining divisions last year.

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WestJet puts a human touch on travel safety

The airline’s new “Safety Above All” umbrella puts cleaning measures in the context of its “caring” positioning.

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Somersby opens its own farmers market

Looking to keep up growth in the category, Carlsberg’s cider brand leans on local roots to create trial for new product innovations.