Campaign

divacup

DivaCup stakes its place in a more progressive future

Now that it has strong awareness, the menstrual challenger is focusing on ensuring younger generations know about its values.

Desjardins-main-image

Desjardins has a spring in its step for community support

The financial services brand shows its support for youth initiatives by tapping a circus arts collective for an acrobatic spot.

Orchard

Angry Orchard taps an ornery apple tree

The hard cider brand is looking to tout its crisp flavour in a crowded category with its sour mascot.

David Ryan Edelman Smithfield (1)

Edelman launches financial communications boutique

The network is expanding Edelman Smithfield to Canada from the U.K. in response to growing client demand.

Hyundai

Hyundai wants to own the EV space

With a new campaign from Innocean, the automaker looks to open Canadians’ eyes to its electrifying options.

knix-main-image

Knix goes against the flow in new unapologetic campaign

The DTC brand is driving awareness for its leakproof undergarments with a brutally-honest music video-style spot.

Christina-Yu

What Christina Yu sees in her new agency home

The award-winning creative has joined Patrick Scissons as a partner at OstrichCo, which has been evolving its offering.

Frankenwhopper-main-image

Burger King channels classic horror to make the Franken Whopper come alive

The QSR is using social buzz to drive adoption for its ordering app.

Hellmann's Garbage Truck

Why Hellmann’s deployed a fleet of garbage trucks

The Unilever brand brings a new visualization of its food waste message to the streets of Peterborough.

SodaStream-Pepsi

SodaStream keeps things simple for its new flavours

The PepsiCo subsidiary brings Pepsi and 7Up to the beverage platform with a campaign more in-line with their mass appeal.

Pathways

Pathways to Education highlights a growing gap in the classroom

Barriers for students in low-income communities have always existed, but the non-profit’s new campaign shows how the pandemic has made them worse.

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BGC employs NFTs to ‘modernize’ fundraising

Art created by kids is being auctioned off, a way to blend buzzy technology with the organization’s traditional methods.

FountainTire

Fountain Tire finds humour in a failure to communicate

The auto service chain pokes fun at the confusion that can arise from “shop talk” to showcase its own service standards.

OCS-know-a-guy

Ontario Cannabis Store wants you to stop buying from ‘your guy’

Now that stores are up and running in the province, the cannabis retailer’s first campaign shows how silly it is to still buy from the illicit market.

Armstrong

Armstrong turns posts about loving cheese into jingles

Saputo is trying to get consumers to think more about a defining feature of the brand and drive differentiation in the category.