Campaign

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Friendly Stranger gives back to community with a digital drag show

The cannabis retailer wants to do more than just fly a rainbow flag after opening a store in Toronto’s LGBTQ neighbourhood.

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Oikos wants you to cook with yogurt

The Danone brand’s live-streamed cooking series aims to get consumers to think of Greek yogurt during more meal occasions.

Flowr Homegrow Growing Guide

Why Flowr is sending seeds to gardeners

The cannabis producer is building on a recent rebrand by applying its growing expertise to consumers’ herbs and vegetables.

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Canadian Centre for Food Integrity boosts the food system

The organization has begun a strategic plan to begin more direct communications with consumers.

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Volkswagen pledges to put people first

Looking to recover from dealership closures, the automaker positions flexible financing plans as a way to help people get back to their communities.

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Lowe’s makes DIY a way to (safely) get out of the house

New campaigns for Rona and Reno-Depot go after targets with different experience levels, but an equal desire to be outside.

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Hardware retailers prepare to keep being helpful

Home Hardware and Home Depot have been adapting what draws customers into their stores to the world of distanced retail.

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Purolator pivots to ‘delivering promises’ at home

As the B2B side of its business takes a hit, the courier takes a consumer-focused approach to its services and marketing.

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The Beer Store helps you pay back the people you owe a drink

The retailer prepares for summer by positioning its value proposition as a way to thank neighbours that helped us in recent months.

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Molson Coors is making a ‘big bet’ on vodka soda

After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.

Chinese Recovery

Lessons from China on marketing through a recovery

Execs from McCann’s Asia outposts suggest brands may shift from reassurances to rallying cries.

Stay Home AD

Van Houtte brings the fun back to coffee breaks

The brand comes back to TV with a campaign that gives consumers an emotional boost as at-home coffee habits continue.

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Desjardins strikes up some musical relief

The financial co-op builds on its community positioning, hiring struggling musicians to give anxious Canadians a moment of joy.

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Nescafe adds variety to at-home coffee

The brand moves beyond the “instant” label with new campaigns capitalizing on consumers making more drinks themselves.

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CIBC uses Aventura to give healthcare workers a break

In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.