CPG
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Pom puts a new spin on tortillas
1 week ago -
Vachon vibes on the ’90s with Rosettes launch
May 14, 2025 -
Laughing Cow petitions for its place in the cultural conversation
May 13, 2025 -
Babybel bounces toward a broader audience with new platform
May 9, 2025 -
‘High levels of uncertainty’ contribute to first-quarter slump at Molson Coors
May 8, 2025 -
Poll shows dairy items are the top target for consumers buying Canadian
May 8, 2025 -
Jess Spaulding steps down as PepsiCo Canada CMO to take new role in U.S.
May 5, 2025 -
Kind runs wild with playful and practical approach
May 5, 2025 -
Campbell’s announces senior-management shakeup
April 29, 2025 -
Krispy Kernels targets younger consumers with brand refresh
April 29, 2025 -
Catelli touches down in the protein-pasta space
April 25, 2025 -
Industry Moves: Leadership changes announced at Shoppers, Conagra
April 25, 2025 -
Pepsi reconnects with Oilers by going orange
April 25, 2025 -
Dove Men+Care unlocks whole-body potential at Costco
April 23, 2025 -
Taco Bell takes DIY approach to grocery stores with meal-kit launch
April 16, 2025 -
Bootlegger and Mafia campaigns make cheeky nods to the criminal underworld
April 11, 2025 -
View from the C-Suite: Megan McCrae takes the Organigram brand global
April 11, 2025 -
Coca-Cola gets personal (again) through name-brand recognition
April 10, 2025 -
Celsius engages active consumers with new energy drinks
April 9, 2025 -
Smirnoff shakes up the classics with RTD launch
April 7, 2025 -
Kruger’s Bonterra and VW team up to drive sustainable change
April 4, 2025 -
‘Think Turkey’ puts focus on farmers with ‘I am Canadian’ nod
April 1, 2025 -
Pet Valu disrupts distractions to build pet-human bonds
March 26, 2025 -
Hellmann’s targets fridge clutter with condiment hoarding campaign
March 24, 2025 -
Boursin seeks new horizons on the slopes of Quebec
March 21, 2025 -
General Mills promises double-digit marketing hike amid slump
March 19, 2025 -
Kind embraces seed-obsessed cardinal for flavour innovations
March 18, 2025 -
IKEA Canada’s Sleepless Lamp puts sleep poverty in the spotlight
March 14, 2025 -
Heinz dares Canadians to dip chips in ketchup
March 13, 2025 -
Cheez-It supports local with its first-ever branded getaway
March 13, 2025 -
Moosehead’s ‘Presidential Pack’ offers a beer a day through Trump’s second term
March 11, 2025 -
Hockey players express childlike joy in Haribo’s ‘Penalty Box’
March 10, 2025 -
General Mills puts Oatmeal Crisp back into the spotlight
March 6, 2025 -
Coca-Cola forging new path to connect Canadians with Fuze
March 5, 2025 -
Oikos fuels fitness fiends with protein-rich yogurt range
February 28, 2025 -
Coca-Cola’s Fuze Iced Tea relies on Canadians’ nostalgia
February 27, 2025
