CSR

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Bell applies ‘Let’s Talk’ to the struggles of the pandemic

The annual CSR campaign has updated its approach to reflect the urgent (and more relatable) mental health needs of Canadians.

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Baileys branches out from coffee

A Christmas tree market is part of a bigger strategy to reposition the Diageo brand as a more versatile treat.

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DFO fills a giant milk glass with well-wishes for children’s hospital patients

This year’s milk-and-cookies effort helps isolated kids hear from the outside world.

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Canada Goose brings CSR efforts under one platform

From the C-Suite newsletter: The parka maker promises to work at “keeping the planet cold and the people on it warm.”

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How pandemic baking helped KitchenAid ‘rise’ to a fundraising challenge

The premium appliance brand replaced a marquee event with livestreamed baking sessions geared towards its foodie audience.

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Adidas finds inspiration in the legacy of Terry Fox

The apparel brand is in the second phase of a major effort to support the runner’s Foundation and its own brand mission.

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Royale brings its new pet project to shelves

The tissue brand swaps its kittens out for shelter pets as part of a shopper campaign supporting its new CSR project.

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Canadian Tire jumpstarts its sport relief efforts

Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.

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Sobeys makes funding youth mental health a family affair

The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.

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Hellmann’s makes a trip to mayo island

The Unilever brand addresses a pain point in the smash hit Animal Crossing to spread its message about food waste.

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Dove steps up its stand against systemic racism

Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.

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Ending raises for workers catches the ire of consumers

As Loblaw, Metro and Sobeys end their pay increases, how long will backlash against brands that said we are “all in this together” last?

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Unilever keeps doing good

The company celebrates 90 years of fearless leadership and a culture of creativity.

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A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.