CSR
How Budweiser is helping the Hockey Diversity Alliance tape out racism
The beer brand is letting players tell their own stories of discrimination to support a campaign to change the game.
Bell expands the breadth of its Let’s Talk story
The telco’s annual fundraiser shows all the different areas where being proactive with mental health help is still vital.
Why Kraft Heinz is paying for epipens
The company’s peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.
Trends to Watch: Urban concepts, brand pairings and freelance collectives
Three trends that are heating up in the retail, brand and agency worlds.
Hellmann’s goes digital in its food waste fight
The brand has developed an app that will reward Canadians for using up the ingredients they have on hand.
Kruger chips in with a second Big Assist
Diversity has been made a focal point for the CSR effort helping overcome barriers to playing minor hockey.
Ben’s Original rebrand launches in Canada
Mars distances the brand from its previous imagery with CSR efforts to help BIPOC complete culinary studies.
Brands should align values instead of interests
Research from Sid Lee goes deep on what brands do right and wrong when they try to create connections with communities.
Why Hellmann’s deployed a fleet of garbage trucks
The Unilever brand brings a new visualization of its food waste message to the streets of Peterborough.
Rogers creates a new platform for its community impact programs
The telco adopts a new strategy to talking about CSR, focused on peoples’ desire to meet their potential.
View from the C-Suite: The Body Shop finds accountability in activism
Refills, reformulations and diversity are helping the retailer live up to its reputation.
What Kraft Heinz and Subway are doing right with their Food Banks partnerships
The companies offer important lessons to other brands that are struggling to connect their support to other brand initiatives.
Tim Hortons shows camp is more than fun and games
This year’s Camp Day campaign features an anthem penned by campers that speaks to the life skills they’ve developed.
Social Impact Report: Parka makers to phase out real fur
Plus, Hudson’s Bay spotlights creators in window displays and KFC commissions a larger-than-life eco-friendly bucket.
Social Impact Report: BMO partners on Indigenous online course
Plus, Corona fights waste with “Plastic Beachgoers” and Harvey’s doles out free burgers to support vaccination efforts.
