CSR

Budweiser Canada x HDA_ Wayne Simmonds

How Budweiser is helping the Hockey Diversity Alliance tape out racism

The beer brand is letting players tell their own stories of discrimination to support a campaign to change the game.

Bell-lets-talk

Bell expands the breadth of its Let’s Talk story

The telco’s annual fundraiser shows all the different areas where being proactive with mental health help is still vital.

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Why Kraft Heinz is paying for epipens

The company’s peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.

brands - wendys pringles

Trends to Watch: Urban concepts, brand pairings and freelance collectives

Three trends that are heating up in the retail, brand and agency worlds.

Kruger

Kruger chips in with a second Big Assist

Diversity has been made a focal point for the CSR effort helping overcome barriers to playing minor hockey.

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Ben’s Original rebrand launches in Canada

Mars distances the brand from its previous imagery with CSR efforts to help BIPOC complete culinary studies.

diverse-women

Brands should align values instead of interests

Research from Sid Lee goes deep on what brands do right and wrong when they try to create connections with communities.

Hellmann's Garbage Truck

Why Hellmann’s deployed a fleet of garbage trucks

The Unilever brand brings a new visualization of its food waste message to the streets of Peterborough.

Farmer

Rogers creates a new platform for its community impact programs

The telco adopts a new strategy to talking about CSR, focused on peoples’ desire to meet their potential.

Hilary Lloyd

View from the C-Suite: The Body Shop finds accountability in activism

Refills, reformulations and diversity are helping the retailer live up to its reputation.

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What Kraft Heinz and Subway are doing right with their Food Banks partnerships

The companies offer important lessons to other brands that are struggling to connect their support to other brand initiatives.

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Tim Hortons shows camp is more than fun and games

This year’s Camp Day campaign features an anthem penned by campers that speaks to the life skills they’ve developed.

Social Impact Report: Parka makers to phase out real fur

Plus, Hudson’s Bay spotlights creators in window displays and KFC commissions a larger-than-life eco-friendly bucket.

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Social Impact Report: BMO partners on Indigenous online course

Plus, Corona fights waste with “Plastic Beachgoers” and Harvey’s doles out free burgers to support vaccination efforts.