CSR

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IKEA provides more incentive for Green Friday

The retailer is using discounts and store credit to get more consideration for its pre-loved furniture marketplace.

CareMakers

Petro-Canada captures a day in the life of a caregiver

The company looks to build on its narrative about those caring for loved ones in a new campaign for its CareMakers Foundation.

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Well Juicery toasts mental health at shelf

The beverage maker used a bottle collar instead of a cheaper shelf talker to drive awareness about the issue.

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Desjardins takes its youth initiative out of the classroom

The finance co-op is taking a broader view on the breadth of programs it supports.

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Oceana gives a window into the dark side of seafood

The nonprofit ramps up its advocacy efforts to get action on issues like forced labour and overfishing.

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Visa screens a purpose-led approach for TIFF audiences

The trailer spoofing Pulp Fiction brings attention to “Sharing the Screen,” an initiative to expand access to film programming.

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CIBC reminds Canadians why they Run for the Cure

The bank takes a deeper look at the motivations of participants as the charity run returns to an in-person event.

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Brand equity, positive change and the bottom line

Camden’s John Dutton argues there is a purely financial argument for brands taking a stand on social responsibility.

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EY Canada champions inclusivity to attract talent

A recruitment campaign aims to take different perspectives on the idea of “belonging.”

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HomeEquity Bank supports vets in the metaverse

The finance brand is creating virtual homes in Decentraland to raise awareness about projects that help homeless veterans.

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Sobeys sweats the small stuff in a campaign for mental health

The grocer’s annual fundraiser shows how even small mental health challenges can grow into a heavy burden for youth.

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Dairy Farmers of Canada goes all in on sustainability

Farmers are showing just how deep their commitment is to meeting the organization’s net-zero goal.

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Silk’s out of home becomes a home for bees

Expanding on a test Danone conducted last year, billboards that double as hives aim to boost a sustainability message that’s important to plant-based customers.

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IKEA turns Pride rally signs into a table

The retailer wants to be more of a change agent this year, using the table to host conversations online and in-store.

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Kruger puts a divine spin on its annual fundraiser

The Cashmere Collection is being shown off in-person again with a focus on post-pandemic resilience and compassion.