CSR

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.

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Sobeys makes funding youth mental health a family affair

The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.

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Hellmann’s makes a trip to mayo island

The Unilever brand addresses a pain point in the smash hit Animal Crossing to spread its message about food waste.

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Dove steps up its stand against systemic racism

Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.

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Ending raises for workers catches the ire of consumers

As Loblaw, Metro and Sobeys end their pay increases, how long will backlash against brands that said we are “all in this together” last?

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Unilever keeps doing good

The company celebrates 90 years of fearless leadership and a culture of creativity.

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A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.

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Kruger gets more generous with its CSR

The company taps NHLers to extend “Rolling It Forward” as its short-term marketing investments shift to more community support.

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How brand partnerships are moving the needle for Food Banks Canada

The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.

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Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers

The General Mills brand is finding new uses for ad space and athlete partnerships it had secured for this year’s games.

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Cause Doctors: Strategies for Next Gen Men

Experts from Lg2 and Level5 Strategy offer creative ways to kick-start virtual fundraising for programs promoting healthy masculinity.

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Cause Doctors: Strategies for Rethink Breast Cancer

Ideas from Public’s Phillip Haid and Thinking Unstuck’s Mark Tomblin include an “essential goods” fundraiser and at-home walkathons.

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Cause Doctors: Movember mo-ments in a virtual world

Frank Palmer and Karen Howe share ideas on how the non-profit could adapt its flagship fundraiser if the pandemic lasts into the fall.

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Cause Doctors: It’s Good To Be Good during a pandemic

The first in a new series, Heroes & Villains’ Emma Hancock and Target’s Noel O’Dea give the non-profit actionable advice.

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Food donation becomes area of focus for QSRs

Subway’s campaign supporting Food Banks Canada is the latest effort by a restaurant to support frontline medical staff and those in need.