CSR

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Cause Doctors: Movember mo-ments in a virtual world

Frank Palmer and Karen Howe share ideas on how the non-profit could adapt its flagship fundraiser if the pandemic lasts into the fall.

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Cause Doctors: It’s Good To Be Good during a pandemic

The first in a new series, Heroes & Villains’ Emma Hancock and Target’s Noel O’Dea give the non-profit actionable advice.

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Food donation becomes area of focus for QSRs

Subway’s campaign supporting Food Banks Canada is the latest effort by a restaurant to support frontline medical staff and those in need.

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When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

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Revolve helps resolve an ongoing lack of social distancing

The agency taps a long list of partners to urge Canadians to “step up,” one of several that are using creativity to get people to stay home.

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Grocers raise pay and boost safeguards for frontline employees

How the changes fit with priorities currently important to public perception.

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Lush makes a stand for refugee rights

The beauty brand pushes Canada to rescind the Safe Third Country Agreement as its bans ICE agents from its U.S. stores.

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Tech in Action: YouTube puts people in solitary confinement

The company is using its VR tech to help a prison reform group amplify its cause.

Corporate Purpose

In pursuit of the human ideal in business

At its best, corporate purpose presents an ideal currently outside our reach, writes Mike Robitaille of Deloitte:Isaac.

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London Drugs releases more inclusive Valentine’s Day cards

The drug store chain addresses “gaps in the card aisle” with designs for LGBTQ people and different relationship styles.

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Freshii tries to hijack Super Bowl conversations for good

The social campaign aims to amplify the healthy casual QSR’s ongoing work around food security.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.

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How creating opportunities helps make social change

Impakt’s Paul Klein on why small actions informed by those directly experiencing the problem is the most effective approach.

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Dairy Farmers of Ontario teams up with SickKids and Mondelez

A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.

2015 ALDO Community Day

What it takes to go (genuinely) green

How Aldo addressed its direct and indirect emissions across the supply chain to become certified climate neutral.