CSR

krugerpileup

Kruger gets more generous with its CSR

The company taps NHLers to extend “Rolling It Forward” as its short-term marketing investments shift to more community support.

Kraft Heinz Food Banks

How brand partnerships are moving the needle for Food Banks Canada

The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.

Murray-General-Mills

Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers

The General Mills brand is finding new uses for ad space and athlete partnerships it had secured for this year’s games.

NGM2

Cause Doctors: Strategies for Next Gen Men

Experts from Lg2 and Level5 Strategy offer creative ways to kick-start virtual fundraising for programs promoting healthy masculinity.

philandmark

Cause Doctors: Strategies for Rethink Breast Cancer

Ideas from Public’s Phillip Haid and Thinking Unstuck’s Mark Tomblin include an “essential goods” fundraiser and at-home walkathons.

frankkaren

Cause Doctors: Movember mo-ments in a virtual world

Frank Palmer and Karen Howe share ideas on how the non-profit could adapt its flagship fundraiser if the pandemic lasts into the fall.

emmanoel

Cause Doctors: It’s Good To Be Good during a pandemic

The first in a new series, Heroes & Villains’ Emma Hancock and Target’s Noel O’Dea give the non-profit actionable advice.

Screen Shot 2020-04-06 at 12.25.52 PM

Food donation becomes area of focus for QSRs

Subway’s campaign supporting Food Banks Canada is the latest effort by a restaurant to support frontline medical staff and those in need.

TransAntarcticSolo_Canada Goose 4

When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

step-up

Revolve helps resolve an ongoing lack of social distancing

The agency taps a long list of partners to urge Canadians to “step up,” one of several that are using creativity to get people to stay home.

retail grocery carts

Grocers raise pay and boost safeguards for frontline employees

How the changes fit with priorities currently important to public perception.

sanctuary-icefreesticker-landscape

Lush makes a stand for refugee rights

The beauty brand pushes Canada to rescind the Safe Third Country Agreement as its bans ICE agents from its U.S. stores.

CFSY

Tech in Action: YouTube puts people in solitary confinement

The company is using its VR tech to help a prison reform group amplify its cause.

Corporate Purpose

In pursuit of the human ideal in business

At its best, corporate purpose presents an ideal currently outside our reach, writes Mike Robitaille of Deloitte:Isaac.

LD_VDay_Image 1 Lead Hero

London Drugs releases more inclusive Valentine’s Day cards

The drug store chain addresses “gaps in the card aisle” with designs for LGBTQ people and different relationship styles.