Design+Packaging
Premium baby brand Hello Bello comes to Canada
The brand founded by Kristin Bell and Dax Shepard is launching across banners with an all-natural, price-friendly positioning.
Metro picks an ‘irresistible’ kombucha look
A student design contest gave the grocery banner insights about a new product category and private label.
Nando’s enlists Spicy P for spicy sauce
From Shopper Marketing Report: The chain taps Pascal Siakam to build recognition for the restaurant and its CPG offerings.
Premium mixer 1642 packs a punch
The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.
Lassonde has a thirst for paper straws
From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.
Tribute: Danone’s purpose-driven ethos
As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.
Pizzaiolo puts the focus on quality in rebranding
The Toronto-area pizza QSR is updating its look and store design to give it a “handcrafted” feel.
O, Molson Canadian, our true and patriot beer!
A look at how the patriotic brand has fought to win brand love over the last 60 years and what it hopes will be its next one-two punch.
Coca-Cola hopes to drain threes with Raptor mini-cans
CPG releases limited edition Sprite and Coke mini cans to celebrate big win.
McDonald’s goes green with new concept restos
The burger chain will introduce fibre lids, re-pulpable cups and other changes in stores in London, Ont. and Vancouver.
Corona brings sustainability efforts to Canada
The global beer brand will run shoreline clean-ups and remove plastic from packaging as part of its broader eco goals.
Maison Riviera expands distribution of Vegan Delight
Non-dairy yogurt line now in 900 stores after the brand found it appeals to a wide range of health-conscious Canadians.
SingleCut Beersmiths turns labels into music trivia
The New York-based brewery’s packaging for its Big in Japan IPA label celebrates western tunes that made it big in Japan.
Beefeater tickled Pink with new launch
Corby brings its strawberry spirit to Canada as the market for gin grows.
The Marie Kondo Effect hits the Great White North
A flock of retailers from Asia have opened stores in Canada in a bid to cash in on the demand for minimalist aesthetics.
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