Design & Packaging
Bimbo relaunches Oroweat to reach organic bread lovers
From Shopper Marketing Report: Windmills and other green touchstones play up the brand’s sustainability in-store.
Making wine in a box premium
Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.
Heinz Ketchup creates a jigsaw puzzle for isolation
Linking the methodical single-colour puzzle to the slow pour of its glass bottle offers a way to maintain brand-building plans.
Premium baby brand Hello Bello comes to Canada
The brand founded by Kristin Bell and Dax Shepard is launching across banners with an all-natural, price-friendly positioning.
Metro picks an ‘irresistible’ kombucha look
A student design contest gave the grocery banner insights about a new product category and private label.
Nando’s enlists Spicy P for spicy sauce
From Shopper Marketing Report: The chain taps Pascal Siakam to build recognition for the restaurant and its CPG offerings.
Premium mixer 1642 packs a punch
The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.
Lassonde has a thirst for paper straws
From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.
Tribute: Danone’s purpose-driven ethos
As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.
Pizzaiolo puts the focus on quality in rebranding
The Toronto-area pizza QSR is updating its look and store design to give it a “handcrafted” feel.
O, Molson Canadian, our true and patriot beer!
A look at how the patriotic brand has fought to win brand love over the last 60 years and what it hopes will be its next one-two punch.
Coca-Cola hopes to drain threes with Raptor mini-cans
CPG releases limited edition Sprite and Coke mini cans to celebrate big win.
McDonald’s goes green with new concept restos
The burger chain will introduce fibre lids, re-pulpable cups and other changes in stores in London, Ont. and Vancouver.
Corona brings sustainability efforts to Canada
The global beer brand will run shoreline clean-ups and remove plastic from packaging as part of its broader eco goals.
Maison Riviera expands distribution of Vegan Delight
Non-dairy yogurt line now in 900 stores after the brand found it appeals to a wide range of health-conscious Canadians.
