Design & Packaging

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Arctic Gardens gets a localized brand overhaul

The makeover emphasizes the source of its frozen vegetables and differentiates it from competitors.

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Granville Island’s new look is all about history and home

The brewer is changing to larger, clearer font and a more dynamic visual representation.

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Canada Dry hopes its new branding pops

The visual identity, which is rolling out across products, aims to modernize the brand while still feeling nostalgic.

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A Quebec produce brand gets a makeover

Taste of the North is being made to look more punchy and youthful.

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The Canadian Health Food Association gets a design pop

The trade group’s new look aims to create a “sense of wonder and curiosity.”

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Pigeon snaps up a design award for SSense tea

The shop was the only Canadian winner in the NielsenIQ’s CPG-focused BASE Design Impact Awards.

Zeb Barrett-Pigeon

Pigeon hires Zeb Barrett as VP of strategy in Toronto

The agency, best known for its design and packaging work, says the hire is in response to significant client wins.

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Forty Creek whisky gets a premium facelift

The Campari brand is harmonizing its roots in the Niagara region with its “path to premiumization.”

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Growers celebrates 100 years with a rebrand and a card game

Arterra’s biggest support for the cider brand in recent years is focused on promoting friendship and energizing it across on-trend beverage categories.

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Greenhouse gets colourful new packaging

The juice brand leaves its brown label design aesthetic behind to more boldly call its organic value proposition.

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Coca-Cola gives two brands a circular economy overhaul

Dasani is now made wholly from recycled plastic, while Sprite is being transitioned from its iconic green bottle for easier reuse.

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The category disrupter that’s for your pleasure

How the condom industry is nixing hypermasculinity and embracing more inclusive messaging.

Horizontal Life is BW

How Betterwith ice cream pivoted its message

The regional brand is finding success focusing on sugar content instead of ingredient traceability.

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Moosehead has a beer with your name on it

The brewer leans into its working class roots by giving people a customized can for accomplishments they are proud of.

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Catelli pasta gets a new look that’s easier to navigate

The pasta brand aimed to make it quicker for families to find exactly what they are looking for within a vast selection of shapes and varieties.