Design & Packaging
SunRype unveils recyclable, bendable paper straws
Lassonde is deploying simple messaging to highlight its expanding sustainability effort.
Ricardo gets its prepped meals to pop on shelf
As part of a bigger back-to-school push, the culinary brand creates a visual platform that works across categories.
SpongeTowels gets a new look with UltraPro launch
Following an earlier launch of a new brand platform, Kruger is supporting its premium paper towel with a full-scale promo.
Kellogg sets a new ‘vector’ for its high protein cereal
A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.
Lord & Lady embraces a colourful look for coffee
The roaster uses hand-placed stickers to invite customers brewing at home to learn more about coffee in an unpretentious way.
RedHat takes a consumer-inspired approach to B2B marketing
Open-source Linux-based software isn’t the most accessible concept, so OneMethod took a different path to make it understandable for clients.
The design trade-off between innovation and familiarity
John Bradley and Carrie Bradley ask if recent attempts to update what brands stand for is worth losing what consumers know and love.
Up to the Minute: Burger King goes retro for redesign
Plus, Viral Nation hires a DDB vet and 1Milk2Sugars adds two cruelty-free beauty clients.
TVA’s rebrand is all about understanding Quebec
The broadcaster finds its role in a disrupted media landscape and helps its new streaming service stand out from the global crowd.
Who made the Design and PR AOY shortlists?
The first two sets of Agency of the Year nominees reveals which shops are competing for a spot at the top.
Pigeon and Metro perk up their design challenge
Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.
Royale brings its new pet project to shelves
The tissue brand swaps its kittens out for shelter pets as part of a shopper campaign supporting its new CSR project.
Bimbo relaunches Oroweat to reach organic bread lovers
From Shopper Marketing Report: Windmills and other green touchstones play up the brand’s sustainability in-store.
Making wine in a box premium
Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.
Heinz Ketchup creates a jigsaw puzzle for isolation
Linking the methodical single-colour puzzle to the slow pour of its glass bottle offers a way to maintain brand-building plans.
