Diversity & Inclusion

Jelly

Jelly Academy aims to boost Indigenous representation

More than 40 Indigenous graduates were given free spots in the digital upskilling program to break a historic trend.

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Indigo looks past the shelf to build on its equity pledge

From the C-Suite newsletter: Supply chain surveys, new KPIs and hiring a Knowledge Keeper are all pushing new DEI standards.

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Budweiser erects a monument to women’s hockey

The statue outside the Hockey Hall of Fame is a physical representation of the brewer’s partnership with the PWHPA and women’s hockey.

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Ford goes all in on an ‘Escape’ for Diwali

With a bespoke spot, the automaker wants a multicultural message to go mainstream and stretch beyond yesterday’s holiday.

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Eight lessons on how to work for change

Initiative’s Ishma Alexander-Huet has spent two months sharing what she has learned about making the industry more equitable.

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How Hootsuite and Pinterest are addressing COVID’s secondary crisis

To combat a decline in mental health, the tech companies are rethinking their workforce and office strategies.

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Pay gaps based on ethnicity and gender prominent in Canadian advertising

The World Federation of Advertisers’ global talent survey finds junior employees are more likely to face wage discrimination.

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Scotiabank makes a loud pledge to support diversity in hockey

“Canada’s hockey bank” puts inclusion at the centre of a new platform, launched by showing the discrimination some players have faced.

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RBC engages young fans with a music manifesto

H.E.R. leads an effort championing the creative diversity of Canadian musicians in the bank’s “First Up” program.

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What is corporate Canada’s place in Truth and Reconciliation Day?

If brands want to commemorate the day without seeming like they’re capitalizing, it may require a degree of honesty and change they are uncomfortable with.

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FCB finds an inclusive way to mark Orange Shirt Day

The agency developed an unbranded Instagram filter that anyone can use to help educate people about the first National Day for Truth and Reconciliation.

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Shift Disturbers: Mitch White uses stories to build bridges

Creative Fire’s communications lead develops a company’s capacity to work with Indigenous communities in the long-term.

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Canadian Paralympic Committee plays with representation

The organization created an expansion pack for Lego in an effort to broaden awareness of its inclusivity message.

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Stephanie Small promoted to give Black Taxi full-time focus

What started as an internal DEI initiative has been restructured as its own division, offering consulting and advertising services to clients.

BlackNorth

BlackNorth calls out lagging action on systemic racism

A new campaign brings a wide array of statistics to light to paint a clear picture of how inequality has persisted since last year.