Experiential

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Sport Chek adds mystery to back-to-school

The retailer is pushing into the BTS battle with a school locker students can actually get excited about.

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New experiential network hits Quebec

Why a trio of French firms eschewed a complete merger to become a go-to source for all things sponsorship.

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Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

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Hockey Canada’s road trip down memory lane

With a synthetic ice rink to get folks skating this summer, the non-profit celebrates its 100th birthday.

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Is that a robot making my drink?

Absolut Canada got hands-on with its MakerFest in Toronto.

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Weekend reading: Q&A with Raja Rajamannar

MasterCard’s CMO on building surprise into the brand’s DNA.

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Kids create the darndest robots

With their sponge-like minds, Google Canada put youths’ brains and imagination to the test with a Toronto geek fest.

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Trend alert: Cell signal blocking

Be warned, phone addicts will not find solace in this coffee shop.

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Microsoft pops up a cafe

The tech co is going “hipster” to promote its Surface Pro 3.

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Influence Marketing rolls in the mud

The Toronto-based agency has acquired a 50% stake in the Canadian obstacle course Mud Hero to build out its brand sponsorship platform.

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Toronto School of Art pushes pin pointillism

Cundari turns the office supply on its head, creating a 58,000-push-pin piece to attract business professionals.

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James Cameron, Cirque du Soleil partner for arena show

The touring performance will debut in 2015, ahead of three Avatar sequels.

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Tim Hortons’ #tbt celebration

Yonge-Dundas Square has been retrofitted with the makings of the QSR’s original Hamilton store for its 50th birthday.

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HBO Canada gets virtual for Game of Thrones

The show is being promoted with the return of a travelling exhibit to Toronto, which features an interactive Oculus Rift experience.

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Electronic Nation techs out a festival

The Bud Light Digital Dreams music festival reveals how brands could tap the power of its futuristic RFID bracelets.