Experiential

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Stanfield’s goes streaking

The Guy at Home in His Underwear now wants consumers to run in their skivvies to raise money for the Canadian Cancer Society.

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Heineken gets behind the turntable

To connect with millennials in the noisy electronic dance music space, the beer brand is trying a spin at branded content.

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Wearable drone-copter

Admit it – this smartwatch-turned-video-quadrocopter would be perfect to film your next experiential stunt.

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It’s all in the wrist

New tech from Montreal-based Intellitix provides interactive experiences at events.

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Delivering the State Goods

Agency Sovereign State puts art (and Toronto) at the heart of an event showcasing brands it works with.

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Orville pops up a mobile movie fest

Tired of huddling around a friend’s smartphone? The ConAgra brand found a cheap and cheerful solution.

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Agencies in a TIFF: matching lonely film hearts

This new site by Pound & Grain is like Tinder for movie fans.

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First and the furious: new sponsors step up for TIFF

Ford and Pepsi are among the brands going big for their first year as festival sponsors.

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Molson’s altered concerts

To create an exclusive experience and better connect with music lovers, the brand is hosting concerts across the country in secret locations.

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Corona shines a light on patio patrons

The beer brand is rolling out sunlight-reflecting tech to brighten up shaded terraces.

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Ikea lends a helping hand

Apparently you’ll land a job, save some dough on going out and find help in other ways if you shop the retailer’s catalogue.

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Sport Chek adds mystery to back-to-school

The retailer is pushing into the BTS battle with a school locker students can actually get excited about.

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New experiential network hits Quebec

Why a trio of French firms eschewed a complete merger to become a go-to source for all things sponsorship.

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Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

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Hockey Canada’s road trip down memory lane

With a synthetic ice rink to get folks skating this summer, the non-profit celebrates its 100th birthday.