Experiential

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Agencies in a TIFF: matching lonely film hearts

This new site by Pound & Grain is like Tinder for movie fans.

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First and the furious: new sponsors step up for TIFF

Ford and Pepsi are among the brands going big for their first year as festival sponsors.

Metric3

Molson’s altered concerts

To create an exclusive experience and better connect with music lovers, the brand is hosting concerts across the country in secret locations.

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Corona shines a light on patio patrons

The beer brand is rolling out sunlight-reflecting tech to brighten up shaded terraces.

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Ikea lends a helping hand

Apparently you’ll land a job, save some dough on going out and find help in other ways if you shop the retailer’s catalogue.

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Sport Chek adds mystery to back-to-school

The retailer is pushing into the BTS battle with a school locker students can actually get excited about.

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New experiential network hits Quebec

Why a trio of French firms eschewed a complete merger to become a go-to source for all things sponsorship.

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Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

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Hockey Canada’s road trip down memory lane

With a synthetic ice rink to get folks skating this summer, the non-profit celebrates its 100th birthday.

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Is that a robot making my drink?

Absolut Canada got hands-on with its MakerFest in Toronto.

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Weekend reading: Q&A with Raja Rajamannar

MasterCard’s CMO on building surprise into the brand’s DNA.

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Kids create the darndest robots

With their sponge-like minds, Google Canada put youths’ brains and imagination to the test with a Toronto geek fest.

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Trend alert: Cell signal blocking

Be warned, phone addicts will not find solace in this coffee shop.

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Microsoft pops up a cafe

The tech co is going “hipster” to promote its Surface Pro 3.

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Influence Marketing rolls in the mud

The Toronto-based agency has acquired a 50% stake in the Canadian obstacle course Mud Hero to build out its brand sponsorship platform.