Experiential

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Lucky Charms gets magically delicious at Fan Expo

The General Mills cereal brand has partnered with the Toronto-based event to target adults for the first time, by hosting a treasure hunt.

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Blue Goose ships in a fresh sampling program

The natural meats company transformed three shipping containers into take-out restaurants for Torontonians to try its products, and plans to launch a permanent store in early 2014.

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The next generation of consumer involvement

The hottest trends in ad creativity right now are all about getting consumers involved. But does it work? Is it smart? And what if it all goes off the rails?

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Alexander Keith’s hits the road

Strategy talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.

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Audi makes it snow

The car co is promoting its Quattro technology with an interactive snow globe in Toronto.

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Target spreads the holiday cheer

The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.

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5 Gum strikes a pose

The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.

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Samsung Psy(chs) up Canadians

The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar

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BC Hydro mobilizes its efforts

The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.

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Quebec City Magic Festival distorts the truth

To promote the magic fest, agency Lg2 created an illusion that saw the reflections of pedestrians dissappear.

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Samsung Canada cleans some Tough Mudders

To promote its PowerFoam technology, the company set up a group-sized washing machine to clean participants at the event this weekend.

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Royal Roads lends a pen

The University launched its re-brand with an interactive wall in Vancouver, which exposed its new tagline as passersby took the pens.

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Total Recall gets an interactive storefront

To promote the film, Sony Pictures worked with UMWW and Monster Media to layer Toronto windows with imagery that brings dreams to virtual life.

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BMO kicks off Guinness World Record attempt

The bank spent Thursday at Toronto’s Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.

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The deal with music

There’s been a trend towards more niche and social music programs, as Visa Canada enters into a new five-year deal designed to give its Infinite cardholders exclusive experiences.