Experiential

Red Stripe

Musical brand campaigns to feed the soul

With brands upping their game with sound sensory marketing, here’s a look at three global campaigns that struck the right chord with consumers.

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Microsoft goes big with Xbox One

The electronics co. pulls off a week-long integrated campaign highlighted by a “zombie attack” outside of a giant replica game console in downtown Vancouver.

Celeb Chef Chuck Hughes will offer a live cooking session

The Gentlemen’s Expo aims to help men “be more interesting”

The trade show and conference already has major sponsors, such as Dove Men+ Care and Canadian Club, and speakers like Chuck Hughes (pictured) to help build up content for guys.

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Best brand extension: Magnum’s decadent pop-up store

When Magnum ice cream opened the doors of its pop-up store in Toronto this past summer, it was dessert pandemonium.

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Sport Chek heads to camp

The company’s VP marketing, Frederick Lecoq, talks about content and hockey at the BioSteel Camp.

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Lucky Charms gets magically delicious at Fan Expo

The General Mills cereal brand has partnered with the Toronto-based event to target adults for the first time, by hosting a treasure hunt.

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Blue Goose ships in a fresh sampling program

The natural meats company transformed three shipping containers into take-out restaurants for Torontonians to try its products, and plans to launch a permanent store in early 2014.

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The next generation of consumer involvement

The hottest trends in ad creativity right now are all about getting consumers involved. But does it work? Is it smart? And what if it all goes off the rails?

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Alexander Keith’s hits the road

Strategy talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.

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Audi makes it snow

The car co is promoting its Quattro technology with an interactive snow globe in Toronto.

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Target spreads the holiday cheer

The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.

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5 Gum strikes a pose

The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.

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Samsung Psy(chs) up Canadians

The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar

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BC Hydro mobilizes its efforts

The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.

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Quebec City Magic Festival distorts the truth

To promote the magic fest, agency Lg2 created an illusion that saw the reflections of pedestrians dissappear.