Experiential

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Samsung Canada cleans some Tough Mudders

To promote its PowerFoam technology, the company set up a group-sized washing machine to clean participants at the event this weekend.

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Royal Roads lends a pen

The University launched its re-brand with an interactive wall in Vancouver, which exposed its new tagline as passersby took the pens.

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Total Recall gets an interactive storefront

To promote the film, Sony Pictures worked with UMWW and Monster Media to layer Toronto windows with imagery that brings dreams to virtual life.

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BMO kicks off Guinness World Record attempt

The bank spent Thursday at Toronto’s Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.

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The deal with music

There’s been a trend towards more niche and social music programs, as Visa Canada enters into a new five-year deal designed to give its Infinite cardholders exclusive experiences.

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Spotted! BlackBerry gets friendly with benefits

The streets of Toronto’s business district have recently been inundated with brand ambassadors handing out gifts.

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Spotted! Rimmel puts Canadians behind bars

The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.

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Dell and WestJet team up for experiential marketing campaign

Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience

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The Verdict: Partners for Mental Health posts mood campaign results

Over 25,000 Canadians took the “Not Myself Today” pledge to support the issue in Canada since the campaign launched last month.

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Lego builds its base with girls

A cross-country mall tour orchestrated by Toronto-based BStreet helped launch the toy co’s new female-focused Friends line.

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Mini Canada throws tiny parties

The car co celebrated its 10th birthday with stoplight celebrations in Toronto, Montreal and Vancouver.

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Budweiser bottles Jets passion

The brand has created a limited edition beer, available only in Manitoba, to celebrate the return of the Winnipeg Jets.

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Nissan makes hearts race

An auto show installation created by Capital C used a pulse-reading machine to determine which car was right for attendees.

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Nike brings local hockey to life

The sports brand has created a touring experiential hockey truck with its own personality.

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Reebok Canada brings the fitness

The company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto.