Experiential
Samsung Canada cleans some Tough Mudders
To promote its PowerFoam technology, the company set up a group-sized washing machine to clean participants at the event this weekend.
Royal Roads lends a pen
The University launched its re-brand with an interactive wall in Vancouver, which exposed its new tagline as passersby took the pens.
Total Recall gets an interactive storefront
To promote the film, Sony Pictures worked with UMWW and Monster Media to layer Toronto windows with imagery that brings dreams to virtual life.
BMO kicks off Guinness World Record attempt
The bank spent Thursday at Toronto’s Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.
The deal with music
There’s been a trend towards more niche and social music programs, as Visa Canada enters into a new five-year deal designed to give its Infinite cardholders exclusive experiences.
Spotted! BlackBerry gets friendly with benefits
The streets of Toronto’s business district have recently been inundated with brand ambassadors handing out gifts.
Spotted! Rimmel puts Canadians behind bars
The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.
Dell and WestJet team up for experiential marketing campaign
Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience
The Verdict: Partners for Mental Health posts mood campaign results
Over 25,000 Canadians took the “Not Myself Today” pledge to support the issue in Canada since the campaign launched last month.
Lego builds its base with girls
A cross-country mall tour orchestrated by Toronto-based BStreet helped launch the toy co’s new female-focused Friends line.
Mini Canada throws tiny parties
The car co celebrated its 10th birthday with stoplight celebrations in Toronto, Montreal and Vancouver.
Budweiser bottles Jets passion
The brand has created a limited edition beer, available only in Manitoba, to celebrate the return of the Winnipeg Jets.
Nissan makes hearts race
An auto show installation created by Capital C used a pulse-reading machine to determine which car was right for attendees.
Nike brings local hockey to life
The sports brand has created a touring experiential hockey truck with its own personality.
Reebok Canada brings the fitness
The company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto.
