Experiential
Spotted! BlackBerry gets friendly with benefits
The streets of Toronto’s business district have recently been inundated with brand ambassadors handing out gifts.
Spotted! Rimmel puts Canadians behind bars
The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.
Dell and WestJet team up for experiential marketing campaign
Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience
The Verdict: Partners for Mental Health posts mood campaign results
Over 25,000 Canadians took the “Not Myself Today” pledge to support the issue in Canada since the campaign launched last month.
Lego builds its base with girls
A cross-country mall tour orchestrated by Toronto-based BStreet helped launch the toy co’s new female-focused Friends line.
Mini Canada throws tiny parties
The car co celebrated its 10th birthday with stoplight celebrations in Toronto, Montreal and Vancouver.
Budweiser bottles Jets passion
The brand has created a limited edition beer, available only in Manitoba, to celebrate the return of the Winnipeg Jets.
Nissan makes hearts race
An auto show installation created by Capital C used a pulse-reading machine to determine which car was right for attendees.
Nike brings local hockey to life
The sports brand has created a touring experiential hockey truck with its own personality.
Reebok Canada brings the fitness
The company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto.
Miele’s open Haus at IDS
The appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.
Porter and Joe Fresh launch pretty partnership
The partnership, which includes a contest and free manicures at Billy Bishop Toronto City Airport, is a first for Porter.
MasterCard makes Toronto ‘Priceless’
The credit card co expands its classic campaign with city-wide giveaways for members.
Vaseline gets a grip with men
The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.
Fall TV: Pan Am targets travellers
Faux flight attendants infiltrate Canadian airports to create buzz about the CTV show.
