Experiential

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Spotted! BlackBerry gets friendly with benefits

The streets of Toronto’s business district have recently been inundated with brand ambassadors handing out gifts.

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Spotted! Rimmel puts Canadians behind bars

The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.

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Dell and WestJet team up for experiential marketing campaign

Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience

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The Verdict: Partners for Mental Health posts mood campaign results

Over 25,000 Canadians took the “Not Myself Today” pledge to support the issue in Canada since the campaign launched last month.

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Lego builds its base with girls

A cross-country mall tour orchestrated by Toronto-based BStreet helped launch the toy co’s new female-focused Friends line.

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Mini Canada throws tiny parties

The car co celebrated its 10th birthday with stoplight celebrations in Toronto, Montreal and Vancouver.

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Budweiser bottles Jets passion

The brand has created a limited edition beer, available only in Manitoba, to celebrate the return of the Winnipeg Jets.

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Nissan makes hearts race

An auto show installation created by Capital C used a pulse-reading machine to determine which car was right for attendees.

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Nike brings local hockey to life

The sports brand has created a touring experiential hockey truck with its own personality.

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Reebok Canada brings the fitness

The company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto.

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Miele’s open Haus at IDS

The appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.

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Porter and Joe Fresh launch pretty partnership

The partnership, which includes a contest and free manicures at Billy Bishop Toronto City Airport, is a first for Porter.

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MasterCard makes Toronto ‘Priceless’

The credit card co expands its classic campaign with city-wide giveaways for members.

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Vaseline gets a grip with men

The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.

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Fall TV: Pan Am targets travellers

Faux flight attendants infiltrate Canadian airports to create buzz about the CTV show.