Experiential
Nike brings local hockey to life
The sports brand has created a touring experiential hockey truck with its own personality.
Reebok Canada brings the fitness
The company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto.
Miele’s open Haus at IDS
The appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.
Porter and Joe Fresh launch pretty partnership
The partnership, which includes a contest and free manicures at Billy Bishop Toronto City Airport, is a first for Porter.
MasterCard makes Toronto ‘Priceless’
The credit card co expands its classic campaign with city-wide giveaways for members.
Vaseline gets a grip with men
The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.
Fall TV: Pan Am targets travellers
Faux flight attendants infiltrate Canadian airports to create buzz about the CTV show.
Philips takes its shaver to school
The electronics brand goes on a cross-province tour of university campuses to target a young male audience.
TIFF: Lindt shares its secret
The Swiss chocolate brand plans to reveal its truffle-making process during the film festival.
Contagion infects Toronto
Warner Bros. Canada takes a “viral” approach to marketing its newest sci-fi film.
Stunts with legs
Strategy takes a look back at two summer stunts that reaped impressive returns.
Global: Adidas throws punches
The sports apparel co creates an in-transit solution for Chinese commuters too busy to exercise.
CTV takes fall preview to the ‘skies’
The network is touring a mock jetliner with a screening room to give a peek at its new shows, including Pan Am.
Corona sings a summer tune
The Molson Coors brand breaks the city landscape with a beach backdrop and karaoke booth.
Energizer lights a positive path
The Canadian introduction of the brand’s Night Race is sponsored by the likes of Molson and ING Direct.
