Experiential

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Miele’s open Haus at IDS

The appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.

PorterJoeFresh

Porter and Joe Fresh launch pretty partnership

The partnership, which includes a contest and free manicures at Billy Bishop Toronto City Airport, is a first for Porter.

mastercard

MasterCard makes Toronto ‘Priceless’

The credit card co expands its classic campaign with city-wide giveaways for members.

vaseline

Vaseline gets a grip with men

The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.

PanAm

Fall TV: Pan Am targets travellers

Faux flight attendants infiltrate Canadian airports to create buzz about the CTV show.

philips

Philips takes its shaver to school

The electronics brand goes on a cross-province tour of university campuses to target a young male audience.

Lindt

TIFF: Lindt shares its secret

The Swiss chocolate brand plans to reveal its truffle-making process during the film festival.

contagion

Contagion infects Toronto

Warner Bros. Canada takes a “viral” approach to marketing its newest sci-fi film.

Canadian Cancer Societ stunt

Stunts with legs

Strategy takes a look back at two summer stunts that reaped impressive returns.

adidas

Global: Adidas throws punches

The sports apparel co creates an in-transit solution for Chinese commuters too busy to exercise.

ctvpanam

CTV takes fall preview to the ‘skies’

The network is touring a mock jetliner with a screening room to give a peek at its new shows, including Pan Am.

Corona

Corona sings a summer tune

The Molson Coors brand breaks the city landscape with a beach backdrop and karaoke booth.

energizer

Energizer lights a positive path

The Canadian introduction of the brand’s Night Race is sponsored by the likes of Molson and ING Direct.