Contagion infects Toronto

Warner Bros. Canada takes a “viral” approach to marketing its newest sci-fi film.

Canadian Cancer Societ stunt

Stunts with legs

Strategy takes a look back at two summer stunts that reaped impressive returns.


Global: Adidas throws punches

The sports apparel co creates an in-transit solution for Chinese commuters too busy to exercise.


CTV takes fall preview to the ‘skies’

The network is touring a mock jetliner with a screening room to give a peek at its new shows, including Pan Am.


Corona sings a summer tune

The Molson Coors brand breaks the city landscape with a beach backdrop and karaoke booth.


Energizer lights a positive path

The Canadian introduction of the brand’s Night Race is sponsored by the likes of Molson and ING Direct.