Experiential
L’Oreal brings ModiFace to TIFF
The brand saw more traffic and engagement at the film festival as a result of the virtual make-up assistant.
Check it Out: Nike’s church of basketball
The apparel brand transformed a former church into an elite basketball training space with the help of Momentum Worldwide Toronto.
Check it Out: Game, set, match for National Bank
The bank held a pop-up during the Rogers Cup in support of its sponsorship.
Fuse Live partners with youth-focused agency
The experiential division will work with Amplify Solutions to reach students on post-secondary campuses.
Kronenbourg opens creative hub in hipster haven
The most-sold French beer in the world is hosting an array of events on Toronto’s trendy Ossington strip this summer.
WestJet renews Las Vegas experiential push
Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.
Barrows’ data-collecting pop-up
An activation for Pure Leaf shows how the shopper marketing agency’s modular design helps generate insights.
Inside the M&Ms ‘Flavour and Fun Shop’
The confectionery brand adds an experiential touch to engage consumers with its “Flavour Vote” campaign.
PRAOY Bronze: Citizen Relations plots its future path
The agency is releasing two measurement tools, while also focusing on diversification and globalization.
VQA Wines toasts to cultural experiences
Ontario’s wine authority builds off its platform to host a deconstructed, multi-sensory tasting.
Check it out: The sweet taste of home
Dairyland marks its 100th anniversary by reuniting families from east to west.
Why avocados are up Becel’s alley
The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.
Maytag’s more reliable Canadian home
The brand uses a news story as the hook for its Canada 150 campaign around dependability.
Hill+Knowlton Strategies gets experiential in Canada
After building a business case for two years, Jaime Shulman will lead the new XM+ practice.
Inside Bud Light’s celebrity-filled living room
DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.
