Experiential

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Tylenol sends its love

The brand goes for emotional connection with a new care package partnership with Just Eat and Freshii.

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The Walrus hits the streets

Who can speak to Canada’s quirks (and misgivings) better than a walking, talking walrus?

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Campbell’s brings the Cantina to Montreal

The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.

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Scents and marketability

Why marketers are following consumers’ noses in order to be remembered.

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CREA offers hot tea to ease hot housing pains

An experiential activation in Toronto aims to alleviate some stress among home buyers and sellers.

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Check it out: eOne’s ‘wicked walk’

The film company teamed up with SapientNitro to bring Blair Witch to life for Canadians.

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Loto-Quebec creates a world of entertainment

A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.

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Check it out: Want to try VR logging?

Why chainsaw brand Husqvarna is the latest to give consumers an immersive virtual brand experience.

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Brands share in the love of Fan Expo

How Lego and Toys “R” Us are tapping into fans’ passion at the comic and pop culture convention.

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Aldo steps up its tech experience

A heavily connected location in New York signals the kinds of experiences that will soon be available across its retail network.

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Ubisoft gets kids to play in the real world

The Rabbids Amusement Center will encourage young fans of the video game series to go out and stay active.

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Coors Light to bring Snowbombing to Canada

How the music and winter sports festival fits into the brand’s strategy around one-of-a-kind events.

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Match Marketing hires new director

Glenn Young joins the shop to help grow its experiential business in Canada.

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Take a walk on the dessert side

Snack bars don’t scream “after dinner treat,” but that won’t stop Fibre 1 from tackling the evening.

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Dyson turns the lens on robotics

The company showed off its new robotic vacuum with a photography-focused pop-up in Toronto.