Experiential
Campbell’s brings the Cantina to Montreal
The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.
Scents and marketability
Why marketers are following consumers’ noses in order to be remembered.
CREA offers hot tea to ease hot housing pains
An experiential activation in Toronto aims to alleviate some stress among home buyers and sellers.
Check it out: eOne’s ‘wicked walk’
The film company teamed up with SapientNitro to bring Blair Witch to life for Canadians.
Loto-Quebec creates a world of entertainment
A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.
Check it out: Want to try VR logging?
Why chainsaw brand Husqvarna is the latest to give consumers an immersive virtual brand experience.
Brands share in the love of Fan Expo
How Lego and Toys “R” Us are tapping into fans’ passion at the comic and pop culture convention.
Aldo steps up its tech experience
A heavily connected location in New York signals the kinds of experiences that will soon be available across its retail network.
Ubisoft gets kids to play in the real world
The Rabbids Amusement Center will encourage young fans of the video game series to go out and stay active.
Coors Light to bring Snowbombing to Canada
How the music and winter sports festival fits into the brand’s strategy around one-of-a-kind events.
Match Marketing hires new director
Glenn Young joins the shop to help grow its experiential business in Canada.
Take a walk on the dessert side
Snack bars don’t scream “after dinner treat,” but that won’t stop Fibre 1 from tackling the evening.
Dyson turns the lens on robotics
The company showed off its new robotic vacuum with a photography-focused pop-up in Toronto.
How Volkswagen drove summer results
VW owners shared their camaraderie during nostalgic nights at the drive-in, organized by the brand to build loyalty.
Samsung brings #GalaxyLife on tour
The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.
