Experiential

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How Volkswagen drove summer results

VW owners shared their camaraderie during nostalgic nights at the drive-in, organized by the brand to build loyalty.

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Samsung brings #GalaxyLife on tour

The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.

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Behind the hype of Pokemon Go

Now that the blockbuster mobile game has officially launched in Canada, do marketers really need to care about it?

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Special K makes cravings look good

Real women dig into the brand’s Fruit Crisp bars in an informal and public photo shoot.

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Olympic Park looks to the past

A new exhibition for its 40th anniversary aims to show the Montreal facility’s diversity.

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Easy rider

Harley-Davidson hearkens back to the ’60s-era “cafe-racing” with the launch of a downtown Toronto coffee shop.

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Travel through the looking glass

We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.

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Air Canada creates novice maestros

A cross-country interactive installation aims to show the brand’s support for the arts community.

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Ikea brings the kitchen downtown

The brand has created a tasty experience in downtown Toronto as part of its food-first approach.

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Shopper Innovation Awards: Budweiser lights up (again)

The beer brand brought its Red Light campaign to pints and pitchers.

Intel

Shopper Innovation Awards: Intel escapes to Mars inside Best Buy

The brand created an augmented reality game for its experiential zone inside the retailer.

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Siempre Tequila’s underground campaign

The brand’s experiential push plays on Toronto’s Prohibition era.

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Creemore’s kitchen is open

The Batch gastropub aims to be a subtle expression of the brand, with a retail store at its core.

Boom Marketing

Boom Marketing refreshes brand, adds new faces

In its 13th year, the MDC-owned shop wants to expand beyond its experiential roots.

Becel

Becel makes things simple

The Unilever brand’s new experiential campaign focuses on showing that margarine’s origins are as natural as butter.