Experiential

Bungee

Parkinson Canada tackles ‘life lists’

A new campaign hopes to engage younger donors by tapping into their spirit of adventure.

Gun

Is the newest stunt no stunt at all?

Creative consultant Karen Howe on why it might be time to retire stunt-vertising.

Telus

Telus’ new year fitness plan

The telco uses a digital campaign to drive potential fitness tech buyers to its Learning Centre locations.

Bailey

Paradigm PR creates experiential division

The shop taps former Boom! Marketing VP Bailey Dougherty to lead the new focus area.

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Brands bring the joy

Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.

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The top brand stories of 2015

We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.

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Teach me to drink

Beverage brands are getting consumers to sip from the fountain of knowledge.

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Disney’s Star Wars tease

A new pop-up store in Toronto adds to the film’s hype ahead of its release.

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Check it out: The Fanboni takes to the streets

The Vancouver Canucks put a musical spin on a long-time hockey staple.

Airbnb Teams Up With Toronto Maple Leafs and Raptors

Airbnb makes itself at home at the ACC

The site and venue team up for an overnight ultimate sports experience contest.

bestbuystarwars

Check it out: A lightsaber battle for the ages

Union helps Best Buy promote a new Star Wars video game at a real-life lightsaber battle in Toronto.

JW

Johnnie Walker wants to come over

Want to be more savvy with your Scotch sipping? The brand’s got you covered with its mentorship program.

OLED

LG’s escape pods

The electronics maker creates an immersive viewing experience to show off its new high-end OLED TVs.

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David’s Tea wants noses in cups

The brand kicks off a cabin-themed tea-sampling tour in Toronto.

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Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.