Fashion & Clothing
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Maybelline New York evolves product-focused marketing with WNBA collab
April 1, 2025 -
Positivity powers greatness in new Adidas campaign
March 24, 2025 -
Sephora calls on creators for first-ever Sephora Squad Canada
March 21, 2025 -
Knix assembles female business leaders for ‘Out of Office’ campaign
March 21, 2025 -
PWHL stars join Bravado Designs’ team of brand ambassadors
March 12, 2025 -
Knix’s swimwear campaign leans into ‘anti-perfect’ brand messaging
February 14, 2025 -
Quartz Co. embraces winter by telling consumers to “keep your cool”
January 13, 2025 -
Year in Review: IKEA and Mattel marketers talk DEI and macro-economic headwinds
December 17, 2024 -
Terra Footwear blazes a new brand platform trail
December 11, 2024 -
Canada Goose unveils comprehensive global campaign
December 9, 2024 -
Ralph Lauren taps F1 driver to be the face of its Red Polo relaunch
November 21, 2024 -
RONA and Tilley launch collab with “Tuff” demonstration
November 21, 2024 -
White Space: Meaningful tattoos cover surgical scars
November 19, 2024 -
BOY 24: Tilley punches above its weight
November 15, 2024 -
Aaniin brings 100% Indigenous-owned store to the Eaton Centre
November 5, 2024 -
Strange Brandfellows: Kate Spade accessorizes with M&M’s
October 31, 2024 -
Roots uses holiday-card aesthetic to appeal to “thoughtful gifters”
October 30, 2024 -
GE’s Monogram and Holt Renfrew cook up luxury partnership
October 25, 2024 -
Baffin teams up with CFL to tackle cold weather
October 17, 2024 -
Harry Rosen celebrates 70 year legacy with new brand platform
September 24, 2024 -
Mattel partners with female-led Canadian companies to celebrate Barbie
August 15, 2024 -
Psycho Bunny launches pop-up at National Bank Open
August 7, 2024 -
Knix sponsors athletes who open up about their periods
July 25, 2024 -
Why Little Burgundy and Converse turned to The Beaches to “Rock the Star”
July 19, 2024 -
OLG wants to remain a choice for Gen Z with new clothing collection
July 12, 2024 -
Why Volvo Canada revved up another aesthetically-driven campaign
June 17, 2024 -
Why Aldo is bringing philanthropy to the forefront in new partnerships
June 10, 2024 -
Mayana champions public breastfeeding
May 8, 2024 -
Simons says “style is calling” as it takes aim at the rest of Canada
April 26, 2024 -
CCM owner is not sticking around
April 17, 2024 -
Mark’s celebrates everyday go-to apparel
April 9, 2024 -
Aldo takes new approach
March 1, 2024 -
Industry Moves: That Good named experiential AOR for Lululemon in Toronto
February 22, 2024 -
Coors Light and the Toronto Raptors inspire chill this season
December 18, 2023 -
Will Reebok’s return to basketball be a slam dunk?
December 12, 2023 -
McDonald’s, Crocs collaborate for Ronald McDonald House Charities
November 28, 2023
