Fashion & Clothing


Wuxly finds a creative way to talk about sustainability

As the competition becomes more eco-minded, the outwear brand aims to bring personality to its key differentiator.


Nikon uses fine dining to showcase how good its lenses are

Focusing on intricate details is helping the brand enforce its premium status in a category that’s increasingly competing on price.

Toronto Maple Leafs' Defenceman Mark Giordano shows off his casual side. Consumers can shop this look at Atelier Munro.

View from the C-Suite: Made-to-measure makes its ‘Mark’

Atelier Munro’s Toronto flagship arrives in style with a Toronto Maple Leafs’ defenceman.


Indigo teams up with Adidas for national partnership

Signature and exclusive apparel is coming to the retailer, including a Lego kids’ collection.


Sport Chek hits the slopes to support its winter offerings

The sporting goods retailer is targeting young, active families as it invests in more compelling marketing.


Mark’s keeps it casual this fall

Campaigns around Levi’s and fall footwear aim to zero-in on areas the retailer has identified for market growth.

Harry Rosen

Luxury retailers approach uncertainty with a level head

Holt’s and Harry Rosen aren’t ready to call it a recession just yet. Here’s how they’re hoping for the best while preparing for the worst.


Harry Rosen helps a couple get hitched

The clothier does a lot of business with men who want to look good at their wedding. This summer, it helped two of them get married.


Ardene puts its positive ‘Energy’ into the world

The youth-focused fashion retailer aims to celebrate its success and the importance of friendship coming out of the pandemic.


Thesus is letting vegan restaurants sell its boots

The footwear brand is endearing itself to vegans by giving eateries a much-needed extra source of income.


Trinh Tham joins Universal Music Canada to lead digital

The former Harry Rosen CMO will oversee teams working on digital marketing, data analytics and streaming music.


Transitions puts the ‘spotlight’ on an Indigenous fashion brand

The eyecare brand’s content series aims to show the overlap in style and accessibility.

Allbirds store

Why Allbirds is finally coming to Canada

The footwear co. will let ambassadors use its stores for their own endeavours, which will then build a community around the brand.

Kruger Products L-P--Announcing the All Star Cast for the Cashme

Kruger puts a divine spin on its annual fundraiser

The Cashmere Collection is being shown off in-person again with a focus on post-pandemic resilience and compassion.


Harry Rosen collaborates with its wearers for new private label

Harold is being positioned around personalization and getting customers exactly what they need.