Fashion & Clothing

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Call It Spring wraps its mission up in kindness

The shoe retailer appeals to community-minded youth by helping them care for their wallet, the planet and each other.

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Birks picks Junction59 to lead creative

The Toronto agency is creating an international campaign to help the legacy jewellery brand draw younger buyers.

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Reitmans wears the power of diversity on its sleeve

The retailer takes its approach a step further by helping women confidently show solidarity for each other’s causes.

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Vessi tries on a new approach with AR

The DTC shoe brand, best known for its functional benefits, aims to help customers visualize wearing its first casual sneaker.

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Aldo dances onto TikTok

With a video-led approach, the shoe retailer is trying to convince younger buyers it’s more than just a “mall brand.”

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Canada Goose taps artists to reconnect to the physical world

The parka brand fills its reopened store windows with art to inspire customers to venture outside again.

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Frank & Oak to close some stores after filing for creditor protection

As part of a restructuring, the men’s fashion retailer begins a process that could also include a potential sale.

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Hudson’s Bay hosts at-home games on Canada Day

The retailer pivots its Olympic activations by getting athletes to wear its Team Canada collection during summer activities.

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Why Wellness Together Canada is giving out custom shoes

The online platform is encouraging people to “take the step” and get mental health support in a time when it is needed most.

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Canada Goose to refocus marketing investment

Despite a need to cut costs, the outerwear brand says strong ecommerce and DTC channels puts it in a good place for recovery.

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The Shoe Company and DSW try on a new retail approach

To draw customers back to a highly tactile environment, the retailers have revamped stores and embraced new digital habits.

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Aldo files for bankruptcy protection in the midst of transformation

COVID-19 caused a dramatic loss of revenue and increase in losses that put the retailer’s plans off the rails.

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Reitmans unsure about its future

The company’s financial results show it was in a precarious position before the pandemic started, as J. Crew becomes the first major fashion retailer to succumb to the pressure of shutting down.

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How a COVID-19 pivot drove greater sales for Knix

From the C-Suite newsletter: Moving its warehouse sale online helped the women’s intimates brand sell five times more inventory.

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How Vessi’s relief for frontline workers tripled sales

The sneaker brand used feedback from its many healthcare customers to create a program that turned discounts into donations.