Fashion+Clothing

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When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

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Addition Elle and Penningtons employees fight stereotypes together

The Reitmans-owned banners build on their communities by showing that the people behind the clothes know what they deal with.

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Clearly expands AR offering

The digital-first eyewear brand provides new options to help consumers overcome fears about buying online.

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Arc’teryx aims to make performance more accessible

From the C-Suite newsletter: Why the outdoor apparel company is curating trips and opening its first lifestyle concept store.

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Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

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Faux fur store hosts faux sale

Furious Fur uses savings-inspired language to draw attention to plight of animals used in the fur trade.

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Tech in Action: Levi’s automates product drops and pick-ups

Codes and carousels help make a more enjoyable way to get limited edition denim.

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Babcock may be gone, but his socks live on with a different name

The brand now known as Major League Socks launches a social campaign to extend its reach beyond Leafs fans.

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Roots puts ‘nice’ spin on holiday efforts

The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.

Knix

How one of Canada’s fastest-growing DTC brands is entering retail

As a body-positive women’s intimates brand, Knix looks to “redefine the change room experience” in one of its first two physical stores.

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View from the C-Suite: Lacoste bites into new demos

Canadian VP Gregoire Brasset explains the strategy behind the French apparel maker’s recent streetwear-inspired collabs.

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What influences Canadian fashion shoppers?

A survey shows what factors impact the purchase journey, both in-store and online.

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The North Face goes big to talk about functionality

One of the brand’s largest ever campaign investments uses extreme conditions to show what sets a new fabric apart.

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Baffin slows down to stand out

The footwear brand’s recent acquisition by Canada Goose helps it put more muscle behind a poetry-centric campaign.

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Rudsak picks new AOR

Boutique agency The Brand is Female, founded by Eva Hartling, will support the company’s strategic roadmap as it eyes international expansion.