Fashion & Clothing

Romeo Beckham

Canada Goose launches footwear with a show of force

The apparel maker leans into the pillars that have previously proven successful to send a strong message about its new boots.

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Cheekbone Beauty gets a new look for Sephora launch

The Indigenous-owned company’s refreshed packaging reflects the environmental stewardship at the core of its brand.

Marks

Mark’s broadens the appeal of its simple fashion

The retailer’s fall campaign aims to show that casual wear fits the day-to-day lives of a diverse range of customers.

Penningtons-Penningtons launches the -Freedom to Be Me-- Campaig

Penningtons gives customers the freedom to do what they want

The retailer tweaks its view on body positivity to be about more than size.

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Aldo puts a self-confident foot forward

The second edition of the shoe retailer’s digital-first campaign wants consumers to be better versions of themselves.

Xiye Bastida

View from the C-Suite: Levi’s wears a sustainable message on its sleeve

Within an unsustainable fashion industry, the denim brand builds on its quality positioning to encourage customers to wear clothing longer.

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Reitmans puts Canada’s diversity into the spotlight

The retailer brings a brand value that has informed much of its marketing to the forefront of its spring campaign, which includes a push into multicultural channels.

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Mark’s shows it is still the home for work wear

Despite a recent focus on casual wear, the retailer is also maintaining its roots with workers from construction to healthcare.

Rosen

How Harry Rosen is expanding into men’s grooming

A temporary name change to “Hairy Rosen” kicked off a content-led strategy to pursue another growth opportunity in the style realm.

indigomothersday

Brands step it up for Mother’s Day

Indigo, Carharrt and Food Basics show all sides of motherhood to offer extra support in a year when it’s needed most.

Adidas

Adidas Canada is bringing out its optimistic side

The sportswear brand has enlisted 10 of Canada’s top athletes to help the global campaign reach a big local audience.

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View from the C-Suite: Harry Rosen adds intimacy to the online experience

EVP Ian Rosen explains where the retailer is investing to get closer to its customers.

Indochino - T&S Photography

Why is Indochino so optimistic?

From the C-Suite newsletter: The men’s retailer is gearing up for what it sees as an imminent comeback of the fashion sector.

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Saxx launches another ballsy campaign

The brand is emphasizing confidence to further build its place in the premium underwear category.

Mark's-simple

Mark’s touts the simplicity of ecommerce

The retailer’s latest TV campaign is not just highlighting the casual ease of its products, but of how its customers can buy them.