Fashion & Clothing

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Baffin finds a common thread in Canada’s extreme cold

After trying out other seasons, the outdoor apparel brand decides to “stick to its core” of helping people tackle the winter.

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In Brief: Bread fixing class action suit gets approval

Plus, RYU hires a familiar face as its in-house creative lead and voting for Radio-Canada’s “Bye-bye” contest nears its end.

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Strategy’s 2021 Nice List: Part One

Denise Rossetto, Kim Tarlo, Max Geraldo and Josh Budd single out work that deserves a little extra recognition.

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Recommerce expands beyond fashion

The resale market is on the rise, as the stigma attached diminishes and consumers search for a sustainable path.

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How beating bots to sneaker drops led to Adidas’ bigger D2C play

President Alim Dhanji thinks the Confirmed app can build fandom with content marketing.

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Harry Rosen tries on a new look for the discount shopper

From the C-Suite newsletter: FinalCut is a platform for an under-served customer: men seeking bargains on luxury fashion.

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Athleta has high hopes for Canada

A primed market, vibrant malls and connecting to women’s hockey are paving the way for the Gap brand’s expansion.

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2021 Brand of the Year: Aritzia climbs to new heights

With a surging ecomm and U.S. business, the fashion retailer is in full expansion mode.

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2021 Brand of the Year: High-touch meets high-tech at Harry Rosen

How the iconic menswear retailer reset its brand for a new generation of customers.

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Knix goes against the flow in new unapologetic campaign

The DTC brand is driving awareness for its leakproof undergarments with a brutally-honest music video-style spot.

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Canada Goose launches footwear with a show of force

The apparel maker leans into the pillars that have previously proven successful to send a strong message about its new boots.

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Cheekbone Beauty gets a new look for Sephora launch

The Indigenous-owned company’s refreshed packaging reflects the environmental stewardship at the core of its brand.

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Mark’s broadens the appeal of its simple fashion

The retailer’s fall campaign aims to show that casual wear fits the day-to-day lives of a diverse range of customers.

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Penningtons gives customers the freedom to do what they want

The retailer tweaks its view on body positivity to be about more than size.

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Aldo puts a self-confident foot forward

The second edition of the shoe retailer’s digital-first campaign wants consumers to be better versions of themselves.