Fashion & Clothing

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Brands step it up for Mother’s Day

Indigo, Carharrt and Food Basics show all sides of motherhood to offer extra support in a year when it’s needed most.

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Adidas Canada is bringing out its optimistic side

The sportswear brand has enlisted 10 of Canada’s top athletes to help the global campaign reach a big local audience.

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View from the C-Suite: Harry Rosen adds intimacy to the online experience

EVP Ian Rosen explains where the retailer is investing to get closer to its customers.

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Why is Indochino so optimistic?

From the C-Suite newsletter: The men’s retailer is gearing up for what it sees as an imminent comeback of the fashion sector.

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Saxx launches another ballsy campaign

The brand is emphasizing confidence to further build its place in the premium underwear category.

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Mark’s touts the simplicity of ecommerce

The retailer’s latest TV campaign is not just highlighting the casual ease of its products, but of how its customers can buy them.

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RW&Co. makes a pitch to reach entrepreneurs

The apparel retailer brings two Dragons into its spring campaign to breathe life into a struggling sector.

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Kits enlightens consumers in its first brand campaign

The online eyecare retailer is introduces a ‘glasses guru’ to help consumers get over the anxiety of buying glasses online.

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Holt Renfrew goes agency-side for new marketing head

Cossette Media’s Wes Wolch will be joining the luxury retailer as SVP, marketing.

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Most-read of 2020: Magazine

The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.

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Harry Rosen and Masai Ujiri team up

The brand responds to calls for retailers to diversify their shelves with a capsule collection alongside the Toronto Raptors president.

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Kit and Ace mails a dose of optimism to shoppers

The brand tries to soften recent blows to the apparel sector with a new “Amplify Optimism” direct mail program.

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View from the C-Suite: Foot Locker builds community

The retailer’s new “Power” stores will double up as activation spaces and community hubs, says Canadian GM Richard McLeod.

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Canada Goose brings CSR efforts under one platform

From the C-Suite newsletter: The parka maker promises to work at “keeping the planet cold and the people on it warm.”

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2020 Brand of the Year: Lululemon keeps calm as shoppers carry on

How years of community building gave the retailer a running start on 2020′s disruptions.