Fashion+Clothing

Copied from Media in Canada - adidas originals

Adidas gets interactive

The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.

Copied from Media in Canada - Aldo

Aldo gets back to basics

The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.

Roots Root#323D58

Getting back to its Roots

Canadian clothing company Roots turns 40 this year, and we map out its journey to icon status.

Joe Fresh 2

Exploring ethical sourcing

In light of the April tragedy in Bangladesh, where a factory that produced clothes for Joe Fresh collapsed, a few industry insiders weigh in on whether it’s time companies make ethical sourcing a bigger brand priority.

Dixie-Shopper

Dixie Mall unleashes shoppers

The mall is targeting women with “Let Your Shopper Out,” its latest multiplatform campaign that runs until June 30.

Vertical_Women

Youth Report: Adidas gets inclusive with sub-cultures

The sports apparel brand targets “Next Generation Youth” by pairing artists with different backgrounds through an online portal.

Copied from Media in Canada - HMspring1

H&M shows off its spring wares

The clothing co is putting its new Conscious Collection line outdoors with a mannequin-based transit ad.

Copied from Media in Canada - BaileysCanada

Baileys walks the runway

The Diageo liqueur is marking its rebrand with a specially-made dress designed by Lucian Matis, which will make its debut during World MasterCard Fashion Week.

Garment collection bin

H&M completes the clothing loop

The retailer will recycle donated clothes as second hand offerings.

Roots

Target to bring Archer Farms, Market Pantry and Up and Up to Canada

The retail giant is set to compete with the likes of Loblaw and Sobey’s through its private label grocery and household lines.

Tweet-Couture-300x260

Tourism Calgary tweets haute couture

The tourism board used a social media-exclusive campaign culminating in a Twitter-inspired dress to raise the city’s profile as a fashion destination.

simons_wem_34

Simons brings fluid retail design to Edmonton

The Quebec-based fashion retailer makes its mark on the West Edmonton Mall with suspended change rooms and social media photo booths.

Copied from Media in Canada - Gitchhiker

Stanfield’s takes its guy cross-country

The underwear brand is raising money for below-the-waist cancer research by taking its “guy at home” on the road this week.

GUM-300x198

5 Gum strikes a pose

The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.

Copied from Media in Canada - Simons

Simons launches in Edmonton

The Quebec department store is expanding into the West with an ad campaign that incorporates QR codes in the creative.