Smartset’s ‘in-between’ campaign

The Canadian retailer has launched a multimedia effort targeting women in their late 20s.


Garage asks consumers to get louder

The Groupe Dynamite brand promotes its denim via an online video contest targeting teenage girls.


Dynamite plays spy with consumers

The clothing retailer launches an espionage-inspired contest on Facebook to up its game on social media.


Dynamite blasts onto mobile market

The clothing retailer is offering fashion-conscious Canadians a discount shopping experience with it’s new QR-code based app.


Adidas goes All In

The brand is launching a global campaign promoting its sports, style and street lines together for the first time.


Digital hits the aisles

Interactive tech is beginning to seep into retail spaces, merging the brick and mortar experience with the efficiency of online navigation to create new media platforms.


Puma seeks out after-hours athletes

The sneaker company targets the less athletic among us with an OOH and event-focused campaign.


Fairview Mall patents personal styles

The Cadillac Fairview property celebrates its 40th with a campaign aiming to bring awareness to its merchandising mix and retail offering.


New Jacob campaign goes au naturel

The Montreal-based women’s fashion retailer ups CSR commitment with no-retouching policy implemented in new fall campaign.



Just in time for Cannes, we round up the best in Canadian cyber campaigns this year.


Talking ’bout my (green) reputation

Perception vs. reality: how do brands like Walmart, Unilever, Levi’s and Fairmont measure up?


The Bay fills its White Space

As the retailer and Fashion Magazine debut the new couture department in downtown Toronto, the Bay’s VP marketing explains how the retail giant will court the exclusive, fashion-conscious set.


Target’s addictive DM for The Bead Addict

It’s not everyday a syringe full of decorative beads lands in your mailbox. Or a mini liquor bottle full, for that matter.


The art of Adidas

Marketing to jaded urban hipsters is no easy task. So to generate pre-launch WOM for the December opening of its Originals store on Toronto’s trendy Queen Street West, Adidas Canada used the store’s construction scaffolding as an artist’s canvas, and commissioned local art collective Fighting to interpret what Adidas means to them.


NBA Canada scores with woman’s B-ball lifestyle brand

Two years ago when kids were all swimming around in basketball jerseys that might actually fit Shaq, women were buying small youth sizes and making do. So, when Andrew Lee, director of consumer products and licensing for NBA Canada, was scanning the stands at a Raptors game and was struck by the number of female fans, and their designer attire – Parasuco, even Prada and Gucci – he realized two things. That the NBA hadn’t been marketing well to women. And that basketball could be a killer lifestyle brand. For women.