Fashion & Clothing

Copied from Media in Canada - Gitchhiker

Stanfield’s takes its guy cross-country

The underwear brand is raising money for below-the-waist cancer research by taking its “guy at home” on the road this week.

GUM-300x198

5 Gum strikes a pose

The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.

Copied from Media in Canada - Simons

Simons launches in Edmonton

The Quebec department store is expanding into the West with an ad campaign that incorporates QR codes in the creative.

ivivva 1

Brands of the Year: Lululemon takes local to the next level

How does a purveyor of yoga pants become one of the most successful brands to come out of this country? With a grassroots marketing approach that starts from the bottom up.

FDCC-Canadian-Catwalk-Proof-v6

Brands of the Year: Toronto Fashion Week puts Canada on the global catwalk

Recently acquired by U.S.-based IMG, the event has grown into North America’s second-largest runway show and garnered millions of media impressions from around the globe.

marks

Mark’s welcomes women

The brand rolls out its store re-branding with a new campaign across the GTA.

Aldo bananas

Aldo’s big 4-0

The Canadian shoe retailer celebrates an anniversary with a birthday bash in Montreal.

mmva2012

MMVAs sets a personal branded record

Five of the 13 commercials during Sunday’s MuchMusic Video Awards will be branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry.

haute couture

H&M’s eco-friendly couture

The retailer is expanding its sustainable Conscious Collection into a haute couture line, with promotion focused on in-store displays and PR.

Lululemon instagram

Lululemon inspires socially

The clothing co’s brand experience manager explains the rationale behind its robust social media presence.

Colton_2

Colton’s taps exclusivity

Karacters helps launch the members-only B.C. clothing retailer, which offers “Personal Couture” in a Parisian-style penthouse.

JasonWuforTarget

Target to launch Toronto pop-up

The US chain will launch the one-day event next week with items from its limited edition Jason Wu collection.

Nike-Grand-Prix-300x224

Nike sponsors first national track and field event

The brand looks to reach emerging high school athletes as a result of the partnership with School Sport Canada and Trojan One.

Le Chateau entrance

Le Château’s chic new look

The retailer is rolling out a makeover as a higher end fashion destination with the launch of redesigned stores across the country.

1. jennifer

Danier gets its runway groove on

With designer collaborations and a fresh retail concept, Jennifer Steckel Elliott is giving a 40-year-old leather brand a makeover.