Fashion & Clothing

Reitmans_Store

Reitmans unsure about its future

The company’s financial results show it was in a precarious position before the pandemic started, as J. Crew becomes the first major fashion retailer to succumb to the pressure of shutting down.

joanna

How a COVID-19 pivot drove greater sales for Knix

From the C-Suite newsletter: Moving its warehouse sale online helped the women’s intimates brand sell five times more inventory.

DSC_7653

How Vessi’s relief for frontline workers tripled sales

The sneaker brand used feedback from its many healthcare customers to create a program that turned discounts into donations.

arctyrxstore

Arc’teryx announces new environmental targets

Despite facing some disruption due to the pandemic, the outerwear brand commits to the long-term importance of climate action.

TransAntarcticSolo_Canada Goose 4

When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

iwdimageedit

Addition Elle and Penningtons employees fight stereotypes together

The Reitmans-owned banners build on their communities by showing that the people behind the clothes know what they deal with.

Clearly-The future is here- Clearly leads innovative solutions f

Clearly expands AR offering

The digital-first eyewear brand provides new options to help consumers overcome fears about buying online.

Arcteryx-trips

Arc’teryx aims to make performance more accessible

From the C-Suite newsletter: Why the outdoor apparel company is curating trips and opening its first lifestyle concept store.

TheRisk

Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

Furious_image

Faux fur store hosts faux sale

Furious Fur uses savings-inspired language to draw attention to plight of animals used in the fur trade.

Levis Jam3 4

Tech in Action: Levi’s automates product drops and pick-ups

Codes and carousels help make a more enjoyable way to get limited edition denim.

Major League Socks - 1

Babcock may be gone, but his socks live on with a different name

The brand now known as Major League Socks launches a social campaign to extend its reach beyond Leafs fans.

Roots

Roots puts ‘nice’ spin on holiday efforts

The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.

Knix

How one of Canada’s fastest-growing DTC brands is entering retail

As a body-positive women’s intimates brand, Knix looks to “redefine the change room experience” in one of its first two physical stores.

GregoireBrasset

View from the C-Suite: Lacoste bites into new demos

Canadian VP Gregoire Brasset explains the strategy behind the French apparel maker’s recent streetwear-inspired collabs.