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Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

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What keeps Tony Matta up at night?

The Kraft Canada CMO on why systemic cost-cutting is giving him a hiring headache, and why relying on price is bringing the whole market down.

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Brands swipe right

Does tapping into Tinder get you admirers or will consumers spurn your advances?

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So you went viral, now what?

It’s every marketer’s dream, but what do you do after your brand’s video is everywhere?

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Zulu Alpha Kilo resigns Coke

The agency has given up the assignment after four years of working together, according to industry sources.

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Next Big Things

From cars that drive themselves to predictive analytics, read up on what the future holds and what it means for brands.

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Volkswagen names new AOR

After five years with Red Urban and Palm + Havas, the car company reviewed its options, sought out an agency with boots on the ground across Canada and landed on DDB.

Future-transforming ideas

From a virtual zoo to a smart winter coat, check out these innovative concepts.

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Publicis acquires Nurun

The holding company picked up the agency from Quebecor for $125 million.

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Throwback Thursday: strategy in 2002

For our 25th anniversary, we’re travelling through time. In ’02, healthy food was all the rage and Grip Limited was born.

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2014 Agency of the Year shortlists revealed

Did your shop make the cut? Check out which creative, digital, media and PR agencies stand a chance at being crowned at strategy‘s annual awards gala in October.

Weekend reading: Chapman’s next chapter

The industry vet says goodbye to Capital C with some parting words for the ad biz.

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Indochino finds a permanent home

The once digital-only men’s retailer is setting up shop in Toronto, marking the next phase in its evolution: bricks-and-mortar North American expansion.

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John St. reveals new management team

The agency’s head partners are promoting a new group, including Jason Last, to handle day-to-day operations.

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Union buys Trapeze

Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.