Financial & Insurance

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Moneris names new chief sales and marketing officer

Duri Alajrami’s digital background will help the payments provider move further down a transformation path.

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TD’s history of giving thanks gives it a leg up

In a time when gratitude-focused ads have become ubiquitous, the bank’s CMO believes its track record helps it stand out.

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Mosaic appeals to millennials in facetious campaign

The insurer jokes that the cohort is entering big life stages in a year when the zombie apocalypse could be next.

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Scotiabank splits loyalty off of CMO role

Laura Curtis Ferrera takes over the job as Clinton Braganza moves to a mandate focused on elevating loyalty and partnerships.

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.

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Belairdirect steps out with a new feel-good tune

The insurer sings the praises of its app to feed customer cravings for things that make life less stressful.

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Canada Life embraces financial individuality in first mass campaign

The insurance and investment co is building awareness for its newly combined brand by promising not to take a one-size-fits-all approach.

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View from the C-Suite: TD follows its north star

Tyrrell Schmidt explains how five years of experience in Canada will be put to work in her new global remit.

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HomeEquity enlists a con man to protect seniors

The financial brand looks to help its target audience enjoy a stress-free retirement by avoiding the uptick in scams, during the pandemic.

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Onlia builds a message about being safe everywhere

The insurance co created “sand circles” for social distancing, part of a brand positioning based around keeping communities safe.

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American Express makes big push to shop small

Why the brand quintupled its small biz support and is emphasizing how rewarding buying local can be.

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RBC unites over 50 brands in support of small business

The coalition aims to bring Bay Street and Main Street together with “Canada United,” giving consumers a simple way to help.

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How Montreal fintech Moka is moving into France

The company formerly known as Mylo is running its first video campaign as it enters the “gateway” to Europe.

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How is RBC motivating people to spend money?

The bank tweaked its rewards program for the month of July to see if it could help boost the economy.

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Vancity wants to help small business stay open

The first campaign from new AOR Taxi focuses on how the credit union is making the road to recovery less rocky.