Financial+Insurance
Desjardins strikes up some musical relief
The financial co-op builds on its community positioning, hiring struggling musicians to give anxious Canadians a moment of joy.
CIBC uses Aventura to give healthcare workers a break
In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.
Virtual Roundtable: Tackling financial anxieties
How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.
Tangerine gets ready for what’s next
As financial anxiety grows, the bank’s new campaign aims to soothe short-term client concerns by looking for the end of the tunnel.
HomeEquity shows what to love about staying home
The financial company’s emotional approach to reverse mortgages gets new relevance for seniors during COVID-19.
H&R Block wants alternative filing options to feel safe and easy
A campaign updated for a unique tax season aims to give clients confidence in pandemic-friendly services they are using out of necessity.
RBC joins Tony Chapman on small business podcast
Chatter That Matters will highlight the struggles and triumphs of a different Canadian entrepreneur every week.
Visa keeps its Olympic sponsorship relevant
The brand tweaks the concept it had planned for this year’s games to show people how easy it is to do their part for public safety.
View from the C-Suite: BMO’s approach to COVID-19
The bank’s corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.
Canadian brands could lose 16% of their value
Brand Finance’s predictions come with its annual report, which ranks TD and Canada Life as the country’s most valuable brands.
H&R Block pivots with a changing new tax season
The firm’s retail operations and annual ad campaign needed to change in response to COVID-19 and extended CRA deadlines.
Why Interac is planning for the marketing impacts of COVID-19
Even the payment brand finds itself among those reexamining current advertising efforts and making plans for an uncertain future.
Belairdirect seeks to simplify insurance with a complicated dance number
The company’s latest cinema-inspired ad zeroes in on customers looking for a greater sense of control over their insurance.
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BMO breaks biases towards women and money
This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.
Canada Life makes virtual health a standard benefit
Partnering with Dialogue helps the insurance company serve a growing demand for healthtech for one million customers.
