Financial+Insurance

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Organic growth down in 2019 for Publicis

The acquisition of Epsilon gave Publicis an overall lift in revenue, and Canada also posted organic growth.

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TurboTax gives customers more support in first Canadian integrated campaign

The company is advancing its mission to be known for a more full-service tax offering.

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Lessons from Canada’s most trusted brands

Kellogg’s, Sun Life and Toyota continue to rank highly in the 2020 edition of the list from Reader’s Digest and Ipsos.

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ATB is exploring the possibilities of open banking

A hackathon looks to find new ways to solve the bank’s business challenges through access to data.

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CIBC keeps the focus on the personal side of investing

Facing competition from robo-advisors, the bank’s latest shows how human advice can be both simple and ambitious.

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Mastercard opens tech hub in Vancouver

The company is developing innovations in payment tech alongside cybersecurity advancements.

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RBC picks up the pace of ‘Training Ground’

The bank’s annual effort to find the next generation of Olympians ramps up ahead of this year’s summer games.

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Sonnet sticks to comparing the old with the new

This year’s edition of a hockey-centric campaign maintains focus on how the game and insurance industry have evolved.

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SSQ Insurance selects Lg2 as new AOR

After being brought in on a limited assignment last year, the agency’s Toronto and Quebec offices will now execute a national strategy.

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Wealthsimple tells its origin story with eyes on the future

The fintech company focuses on how its CEO is one of “half a million Mikes” ahead of plans to expand its offering.

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Martin Fecko named Tangerine’s new CMO

The financial services vet takes over marketing leadership following an important brand-building year for the bank.

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BMO launches its own AI financial advice tool

The bank gets in on the personalized advice trend with a mobile service centred on “actionable intelligence.”

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Interac swaps holiday gifts for the ‘stuff’ that matters

The company is focuses more on experiences as Canadians grow concerned about the materialistic nature of the season.

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Simplii looks to smooth foreign currency exchanges

CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.

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Onlia wants people to think holistically about insurance

The upstart digital insurance firm is taking a prevention-first approach with its first mass campaign.