Financial & Insurance
TD picks Ogilvy as Canadian creative AOR
The agency was selected following a North America-wide review, which also results in Diamond formalizing its recent work with the bank.
Qtrade consolidates its assignment with King Ursa
The Toronto-based agency will handle creative and media as the digital investment platform increases its digital spending.
Coast Capital refreshes its brand to focus on real advice
The credit union sets itself up for growth by looking at more grounded financial goals Canadians are concerned about.
Interac turns spending habits into songs
A new tool turns payment data into tracks that help Canadians hear when spending on certain things goes up and down.
OneFeather brings financial services to Indigenous communities
With the launch of a payment app, the mobile tech company aims to overcome the barriers that keep First Nations, Metis and Inuit people from accessing their own money.
RBC launches a new platform about embracing big ideas
With Training Ground alumni reaching the Olympics for the first time, the bank takes the opportunity to show what happens when the pursuit of ambitious goals pays off.
Hardbacon wants you to make more rewarding comparisons
The financial app’s first national campaign aims to get Canadians to stop picking the first product offered to them and “leaving money on the table.”
RBC brings all of its personal banking under a single platform
The first campaign for Vantage puts the focus on the in-demand rewards and value available to anyone with an account at the bank.
Desjardins Insurance plays to its strength
Work from Bleublancrouge highlights the premium the challenger brand places on having agents for its clients to speak with.
‘Feel good’ spending is on the rise
An experiment conducted by Interac shows Canadians are opening up to non-essential purchases and the lift in mood they cause.
What can brands learn from fin-fluencers?
TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.
Customer experience scores weathered the pandemic
Forrester’s latest CX Index suggests investment firms, however, managed to improve in tough times.
In Brief: Manulife names global communications leader
Plus, Zulu will help create AR experiences on Snapchat and Talk Shop adds a new partner.
EQ Bank wants Canadians to feel smart about banking
The digital banking service is trying to get people to feel confident enough to make different financial decisions.
Meridian challenges big banks with big questions
A new campaign moves away from product-focused marketing and towards presenting the credit union as a holistic financial partner.
