Financial & Insurance

Screen Shot 2022-01-18 at 11.46.13 AM

Intuit helps put new business owners’ minds at ease

This year’s campaign aims to normalize the financial unfamiliarity many entrepreneurs grapple with, and show how QuickBooks can help.

COVID-SHOPPER

How has the pandemic shaped trust in brands?

The annual ranking of most-trusted brands from Reader’s Digest and Ipsos shows what changed during another year of COVID-19.

Scotia-campaign

Scotiabank tries to put financial worries to rest to get clients sleeping better

The bank recasts its advice offering as a sleep aid, tapping into a top stressor over the last two years.

Bitbuy

Bitbuy tries to bring crypto to a more seasoned investor

Now registered with the OSC, the platform is pivoting to reach an older, higher-income trader that values security.

Subtej_Nijjar

Coinberry hires Subtej Nijjar as CMO

Mosaic’s now-former North American president is taking over marketing at the crypto trading platform.

MyDoh

Mydoh introduces a new financial concept to families

The first mass campaign from an RBC Ventures brand is for an app that digitizes allowance to teach kids financial literacy.

nesto

Nesto tries to make the mortgage process less of a slog

New CMO Martin Aubut has been trying to distance the platform from traditional ways of doing things as it expands across Canada.

scene

Scotiabank merges Scene and Scotia Rewards

The new Scene+ program lets over 10 million members earn and redeem with Expedia, Rakuten, Best Buy and Apple.

Screen Shot 2021-12-03 at 12.20.29 PM

Interac’s holiday message zeroes in on personal power

The campaign further iterates on the brand’s responsible spending messaging while encouraging local shopping.

Manulife-main

Manulife gives global media and creative duties to Dentsu

A new dedicated agency unit will help the insurer more cohesively come to life across markets and lines of business.

simpliilogo

BHLA to ‘refine’ Simplii’s brand as new AOR

A new platform will be targeted at helping the direct banking brand break through the clutter.

Desjardins-main-image

Desjardins has a spring in its step for community support

The financial services brand shows its support for youth initiatives by tapping a circus arts collective for an acrobatic spot.

David Ryan Edelman Smithfield (1)

Edelman launches financial communications boutique

The network is expanding Edelman Smithfield to Canada from the U.K. in response to growing client demand.

co-op-image

Co-operators rebrands to show it’s more than insurance

The new look comes with a major push to show how its financial offerings can meet all consumers’ changing needs

RBC-HER

RBC engages young fans with a music manifesto

H.E.R. leads an effort championing the creative diversity of Canadian musicians in the bank’s “First Up” program.