Financial+Insurance
Vancity wants to help small business stay open
The first campaign from new AOR Taxi focuses on how the credit union is making the road to recovery less rocky.
View from the C-Suite: Amex backs local businesses
CEO Lisa Kalhans says the ‘Shop Small’ program puts the brand’s ‘powerful backing’ message to the service of small businesses.
Simplii gets less transactional about banking
CIBC’s digital brand responds to the changes in clients’ financial habits by showing the positive outcomes of keeping things simple.
Canada Life recalls the historical benefit of expertise
The insurer begins to tell the story of its new singular brand after combining divisions last year.
Sun Life picks Publicis
The agency will lead a national campaign aimed at advancing the financial company’s goals of helping Canadians reach a better quality of life.
Desjardins strikes up some musical relief
The financial co-op builds on its community positioning, hiring struggling musicians to give anxious Canadians a moment of joy.
CIBC uses Aventura to give healthcare workers a break
In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.
Virtual Roundtable: Tackling financial anxieties
How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.
Tangerine gets ready for what’s next
As financial anxiety grows, the bank’s new campaign aims to soothe short-term client concerns by looking for the end of the tunnel.
HomeEquity shows what to love about staying home
The financial company’s emotional approach to reverse mortgages gets new relevance for seniors during COVID-19.
H&R Block wants alternative filing options to feel safe and easy
A campaign updated for a unique tax season aims to give clients confidence in pandemic-friendly services they are using out of necessity.
RBC joins Tony Chapman on small business podcast
Chatter That Matters will highlight the struggles and triumphs of a different Canadian entrepreneur every week.
Visa keeps its Olympic sponsorship relevant
The brand tweaks the concept it had planned for this year’s games to show people how easy it is to do their part for public safety.
View from the C-Suite: BMO’s approach to COVID-19
The bank’s corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.
Canadian brands could lose 16% of their value
Brand Finance’s predictions come with its annual report, which ranks TD and Canada Life as the country’s most valuable brands.
