Financial & Insurance


RBC to acquire HSBC’s Canadian assets

The bank aims to complement its business with Canadian newcomers and commercial clients with international needs.


VanCity wants to create a social solidarity economy

The finance co-op was enlisted to test social development performance indicators.


Fashion Santa helps Visa Debit reach online shoppers

The finance brand is using personalities to remind people they can use debit as they are checking out.


HomeEquity and the Legion deliver remembrance again

The Foundation and financial institution are using the words of veterans to spread a powerful message.


AMEX keeps it personal with ‘Member When’ campaign

The new iteration is an expansion of work launched earlier this year, and airs exclusively on social to court younger demos.


EQ Bank speaks to Canadians who are fed up with being taken from

Instead of simply reflecting back people’s frustrations, the new campaign aims to break client apathy by showing solutions.


Desjardins takes its youth initiative out of the classroom

The finance co-op is taking a broader view on the breadth of programs it supports.


B.C.’s CPAs ‘roll out’ a new recruitment drive

Skateboarding dogs and upbeat tempos are being used to break perceptions of what being an accountant looks like.


Interac creates a song to help Canadians shop smarter

The financial services provider is using music to calm shoppers and help them cut back on spontaneous purchases.


Desjardins puts businesses’ success at the forefront

In an effort to reach both small and large businesses, the company is telling their success stories in a way that doesn’t “take ownership” of their achievements.


Convenience is driving newcomers’ bank choices

An SRG report also reveals that financial institutions only have a month to form a relationship with new Canadians.


CIBC sets its sights on the ambitions of new parents

The latest group to get some guidance in the bank’s new brand platform is young couples nervous about starting a family.


BMO kicks off a new soccer campaign with a Team Canada star

Alphonso Davies is helping the bank enforce its connection to the game ahead of a historic World Cup for Canada.


Connect First helps clients be more than a number

The credit union is the latest to set sights on disillusioned big bank customers and young Canadians seeking a financial partner.


Barrett and Welsh selected as Simplii’s multicultural agency

The agency will reinforce Simplii’s simplified digital services for newcomers to Canada.