Financial & Insurance

rbc

RBC parodies film trailers

The first-time homebuyer campaign promotes a fictional movie.

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CASSIES Bronze: Scotiabank takes fans to the movies

The bank surprised customers with a free movie-going experience and captured it on camera to increase membership to its Scene program.

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Marketers of the Year: Duncan Hannay takes ‘richness’ to the next level

As this year’s overall winner, the SVP and head of Canadian marketing at Scotiabank evolves its well-known tagline and further boosts sponsorships in a stellar year for the bank.

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American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

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Cossette resigns BMO account

The agency, which has worked with the bank for close to 13 years, will not participate in an upcoming review.

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Interac asks students to get creative

The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.

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Professional accountants hit the big leagues

The Chartered Professional Accountants of Canada are promoting the new CPA designation with a multi-platform campaign that likens accountants to pro athletes.

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ING introduces an unbelievable service

The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.

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ING encourages big savings

The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.

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ING Direct forms an alliance

To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.

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BMO’s ‘great feelings’

The financial institution was one of many Canadian brands to leverage Sunday’s Super Bowl, with a new campaign around its “making money make sense” message.

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Wonga launches in Canada

The UK-based money lending service kicked off its campaign in Ontario, with plans to move into BC and Alberta by the end of this quarter.

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Capital One hits the button

The credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.

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RBC promotes grassroots hockey

The financial institution has launched a TV campaign that aims to cement its status as a supporter of Canada’s official winter sport.

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Credit unions go ding free

The national network of financial institutions is teaming up for a campaign to raise awareness about its services.