Financial & Insurance

Copied from Media in Canada - Interac

Interac’s new superheroes

The company introduces its new Flash cards, which make check-out faster, with an OOH, print and online campaign.

TD

Leo Burnett named TD Bank AOR

The agency takes over from Draftfcb as the bank’s creative agency of record.

Copied from Media in Canada - Freedom552

Freedom 55 gets with the times

The London Life-owned financial co is targeting a younger audience with a new unbranded campaign that presents freedom in a different light.

Copied from Media in Canada - Fahsion's Night Out

MasterCard sponsors Fashion’s Night Out

The credit card co is sponsoring Canada’s first FNO event that aligns with its efforts to support local shopping.

Copied from Media in Canada - Cooperators

The Co-operators creates a scene

The insurance company is purposely crashing a car into windows of its 15 Quebec offices from now until October for a social media contest.

ING Cafe

Banks want to be where the customers are

Financial institutions are increasingly taking a page from traditional retailers in how they communicate to consumers at the storefront level.

AMEX

American Express partners with Toronto Pearson

The credit card co is putting an emphasis on customer service with a new partnership that enables it to offer travellers a range of airport perks.

Manulife

Manulife creates an unsettling scenario

The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.

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RBC says it’s time to care

The bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand’s mascot, Arbie.

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Visa sets off a social cheer

The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.

TD_Net-Zero_Branch

TD really is the green bank

From tree-planting events to a bank branch that creates more energy than it uses, the financial institution is making good on its commitment to the environment.

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Scotiabank shares the wealth

The bank has launched a social media site aimed at sharing life’s non-monetary rewards.

3

ING’s explosive branding

A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.

Visa

Visa shares your playoff pain

The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.

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H&R Block takes another stab at curing “Tax Pain”

The tax preparation firm adds prices to its TV spots to entice customers.