Financial & Insurance


H&R Block takes another stab at curing “Tax Pain”

The tax preparation firm adds prices to its TV spots to entice customers.


Canadian Direct Insurance keeps advertising simple

The Western Canada insurance co and its agency Noise launch a series of spots poking fun at the pitch process.


Banking on RBC

An animated advisor named Arbie and some carefully targeted corporate philanthropy have given the brand a more recognizable – and more human – face.


Coast Capital likes social

The brand’s first Facebook contest, developed by Rethink, let Canadians pick their own prizes.


Amex tells you where to go

The credit card co’s multi-platform campaign includes an interactive events page on the Toronto Life website.


Digital hits the aisles

Interactive tech is beginning to seep into retail spaces, merging the brick and mortar experience with the efficiency of online navigation to create new media platforms.


CIBC looks to its leader

In a new national TV ad, the bank is putting its CEO front and centre.


PC Financial Galen-ifies its marketing

The Loblaw spokesperson – and company chairman – will be the face of the banking brand’s largest-scale media and marketing campaign in over a decade.


Scotiabank invests in Facebook

The financial institution’s Facebook page has turned it into a content producer with a touring camera crew.


Capital C basks in (the) Sun Life

The Toronto-based agency is chosen as Sun Life Financial’s Canadian AOR.


Watercooler: Asking Canadians ‘Which bank offers you the best brand experience?’

TD Canada Trust 22.79%


BMO thinks outside the bank

Groceries, laundry and Pamela Wallin podcasts brought to you by…BMO?


Don’t bank on it

Brand experience is, by default, a loyalty strategy. It is not an acquisition strategy – unless you are talking about referrals from happy customers.


Big gain

Scotiabank’s marketing team just got a little richer with the hire of Cynthia Stark to the newly created post of director, marketing planning.