Financial & Insurance

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H&R Block takes another stab at curing “Tax Pain”

The tax preparation firm adds prices to its TV spots to entice customers.

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Canadian Direct Insurance keeps advertising simple

The Western Canada insurance co and its agency Noise launch a series of spots poking fun at the pitch process.

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Banking on RBC

An animated advisor named Arbie and some carefully targeted corporate philanthropy have given the brand a more recognizable – and more human – face.

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Coast Capital likes social

The brand’s first Facebook contest, developed by Rethink, let Canadians pick their own prizes.

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Amex tells you where to go

The credit card co’s multi-platform campaign includes an interactive events page on the Toronto Life website.

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Digital hits the aisles

Interactive tech is beginning to seep into retail spaces, merging the brick and mortar experience with the efficiency of online navigation to create new media platforms.

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CIBC looks to its leader

In a new national TV ad, the bank is putting its CEO front and centre.

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PC Financial Galen-ifies its marketing

The Loblaw spokesperson – and company chairman – will be the face of the banking brand’s largest-scale media and marketing campaign in over a decade.

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Scotiabank invests in Facebook

The financial institution’s Facebook page has turned it into a content producer with a touring camera crew.

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Capital C basks in (the) Sun Life

The Toronto-based agency is chosen as Sun Life Financial’s Canadian AOR.

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Watercooler: Asking Canadians ‘Which bank offers you the best brand experience?’

TD Canada Trust 22.79%

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BMO thinks outside the bank

Groceries, laundry and Pamela Wallin podcasts brought to you by…BMO?

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Don’t bank on it

Brand experience is, by default, a loyalty strategy. It is not an acquisition strategy – unless you are talking about referrals from happy customers.

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Big gain

Scotiabank’s marketing team just got a little richer with the hire of Cynthia Stark to the newly created post of director, marketing planning.