Financial & Insurance

CIBCAmbitions

Why CIBC is letting ambitions soar in its rebrand

A massive effort behind the new look aims to speak to 95% of Canadians about achieving their dreams over the next six weeks.

CIBC-CIBC unveils new look symbolizing the bank-s purpose of hel

CIBC refreshes its look to reflect a new purpose

The branding is meant to better align with the mission and transformation the bank has undertaken in recent years.

AMEX-CANADA-ARNETT

The time is right for Amex Canada to market around travel again

The financial brand is supporting its new Aeroplan cards by tapping in to the fact that Canadians are beginning to plan big trips again.

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TD picks Ogilvy as Canadian creative AOR

The agency was selected following a North America-wide review, which also results in Diamond formalizing its recent work with the bank.

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Qtrade consolidates its assignment with King Ursa

The Toronto-based agency will handle creative and media as the digital investment platform increases its digital spending.

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Coast Capital refreshes its brand to focus on real advice

The credit union sets itself up for growth by looking at more grounded financial goals Canadians are concerned about.

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Interac turns spending habits into songs

A new tool turns payment data into tracks that help Canadians hear when spending on certain things goes up and down.

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OneFeather brings financial services to Indigenous communities

With the launch of a payment app, the mobile tech company aims to overcome the barriers that keep First Nations, Metis and Inuit people from accessing their own money.

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RBC launches a new platform about embracing big ideas

With Training Ground alumni reaching the Olympics for the first time, the bank takes the opportunity to show what happens when the pursuit of ambitious goals pays off.

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Hardbacon wants you to make more rewarding comparisons

The financial app’s first national campaign aims to get Canadians to stop picking the first product offered to them and “leaving money on the table.”

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RBC brings all of its personal banking under a single platform

The first campaign for Vantage puts the focus on the in-demand rewards and value available to anyone with an account at the bank.

Desjardins

Desjardins Insurance plays to its strength

Work from Bleublancrouge highlights the premium the challenger brand places on having agents for its clients to speak with.

InLife

‘Feel good’ spending is on the rise

An experiment conducted by Interac shows Canadians are opening up to non-essential purchases and the lift in mood they cause.

Finfluencers

What can brands learn from fin-fluencers?

TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.

Customer-experience

Customer experience scores weathered the pandemic

Forrester’s latest CX Index suggests investment firms, however, managed to improve in tough times.