Financial & Insurance

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H&R Block wants alternative filing options to feel safe and easy

A campaign updated for a unique tax season aims to give clients confidence in pandemic-friendly services they are using out of necessity.

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RBC joins Tony Chapman on small business podcast

Chatter That Matters will highlight the struggles and triumphs of a different Canadian entrepreneur every week.

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Visa keeps its Olympic sponsorship relevant

The brand tweaks the concept it had planned for this year’s games to show people how easy it is to do their part for public safety.

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View from the C-Suite: BMO’s approach to COVID-19

The bank’s corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.

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Canadian brands could lose 16% of their value

Brand Finance’s predictions come with its annual report, which ranks TD and Canada Life as the country’s most valuable brands.

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H&R Block pivots with a changing new tax season

The firm’s retail operations and annual ad campaign needed to change in response to COVID-19 and extended CRA deadlines.

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Why Interac is planning for the marketing impacts of COVID-19

Even the payment brand finds itself among those reexamining current advertising efforts and making plans for an uncertain future.

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Belairdirect seeks to simplify insurance with a complicated dance number

The company’s latest cinema-inspired ad zeroes in on customers looking for a greater sense of control over their insurance.

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BMO breaks biases towards women and money

This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.

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Canada Life makes virtual health a standard benefit

Partnering with Dialogue helps the insurance company serve a growing demand for healthtech for one million customers.

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Communicating values through content

At AToMiCON, marketers from Koho and Bud Light explained how design and entertainment helps solidify their brand pillars.

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H&R Block makes its expertise more explicit

The tax preparation company evolves its “Get What’s Yours” platform and zeroes in on a more specific target.

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Manulife puts disciplined advice at the forefront

A new campaign shows the benefits of letting “Advisors Do That” when it comes to investments, instead of doing it yourself.

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Why Mastercard is using AR to explain cardholder benefits

From the Tech newsletter: The immersive play is meant to drive understanding and satisfaction among cardholders.

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Organic growth down in 2019 for Publicis

The acquisition of Epsilon gave Publicis an overall lift in revenue, and Canada also posted organic growth.