Food+Beverage
Good Sunday fills a healthy niche in ready-to-drink gin
The upstart brand tries to promote itself in a buzzy category, despite many methods being taken off the table.
Hershey crowd-sourced ideas for new ice cream bars
Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.
Gay Lea sends baking kits to families and frontline workers
The dairy co-op finds a DTC route to promote the benefits of baking after an Easter campaign was cancelled.
Telco and CPG sectors have gotten big boosts in consumer trust
A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.
Philly celebrates the work of local ‘angels’
The Kraft Heinz brand builds on imagery it had brought back for a contest to provide extra recognition for community heroes.
Weston makes push to own tortilla category
Casa Mendosa’s first mass campaign spoofs telenovelas in an attempt to capture a growing segment of bakery sales.
Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers
The General Mills brand is finding new uses for ad space and athlete partnerships it had secured for this year’s games.
Heinz Ketchup creates a jigsaw puzzle for isolation
Linking the methodical single-colour puzzle to the slow pour of its glass bottle offers a way to maintain brand-building plans.
One-third of Canadians have experienced meat shortages
The latest survey from Field Agent also shows which consumers are most likely to turn to alternatives.
McCormick thanks overlooked frontline workers: those at food banks
The company builds on French’s and Club House’s ties with Food Banks Canada, as it continues a content-led digital pivot.
Sampler recruits testers to make masks
Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.
The coffee brands consumers are using at home
Field Agent’s research shows Tim Hortons and private label are doing well as the out-of-home coffee market dramatically shrinks.
Zabiha Halal emphasizes gratitude during Ramadan
The Maple Lodge brand continues to share stories of Canada’s Muslim community, giving thanks for the support they provide.
Maple Leaf keeps fighting food insecurity and relating to parents
Images of empty fridges and DIY haircuts help the company adapt two of its brand pillars to the pandemic.
Granville Island goes behind the scenes of socially distant production
The Molson-owned brewery leans into its history of support for B.C.’s arts and entertainment industry.
