Food & Beverage
How Organic Garage is succeeding as a one-stop, all-natural grocer
The indie banner is standing out with product categories that its competitors are missing.
Avocados from Mexico helps families learn to cook
The brand’s latest Quebec-focused campaign partners with a healthy eating initiative that brings kids into the kitchen.
Sustainability is the centre of Loacker’s new platform
From Shopper Marketing Report: The Italian confectionery makes everything from ads to packaging about being “More Than Good.”
Ricardo gets its prepped meals to pop on shelf
As part of a bigger back-to-school push, the culinary brand creates a visual platform that works across categories.
Empire’s earnings drop in Q1, but growth is on the horizon
The parent of Sobeys, Farm Boy and FreshCo says it plans to expand its click-and-collect offering in up to 85 additional stores.
How a former marketer and her partner are scaling a sustainable meat company
The founders of Sunday Farms will use their backgrounds to grow a subscription business for a product that is in-demand but inaccessible.
Coke Canada Bottling shows it does have a community connection
By spotlighting the people it employs, the independent distributor is trying to play up roots most people wouldn’t expect a company linked to a global beverage giant to have.
Food price spikes will spur more couponing
The latest Field Agent insights show what consumers are expecting to happen on the shelf as costs increase.
Brad Pitt helps De’longhi fit premium coffee into daily life
A new global campaign is particularly focused on answering demand for automatic espresso machines in North America.
Why The Very Good Butchers cut gluten from its new line
The plant-based meat company is answering demand on the higher end of the market.
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Conagra is bringing a new fall popcorn flavour to Canada
The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.
Who is using Instacart and how?
Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.
Holy Napoli is heating up the premium frozen aisle
With its investment, Bond Bakery could be kicking off more high-end products coming to the space.
WakeWater is getting a design perk up as it comes to Loblaw nationally
Flavour stripes and a larger logo are helping the caffeinated beverage pop at point-of-sale.
Campbell’s to keep marketing investment ‘stable’
With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.
