Food & Beverage
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Conagra is bringing a new fall popcorn flavour to Canada
The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.
Who is using Instacart and how?
Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.
Holy Napoli is heating up the premium frozen aisle
With its investment, Bond Bakery could be kicking off more high-end products coming to the space.
WakeWater is getting a design perk up as it comes to Loblaw nationally
Flavour stripes and a larger logo are helping the caffeinated beverage pop at point-of-sale.
Campbell’s to keep marketing investment ‘stable’
With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.
Cobs Bread bakes up a new loyalty program
The bakery retailer is going digital while carving out a niche between grocery and independents.
High Liner is going to market much more aggressively
The Nova Scotia-based frozen seafood company recently announced a doubling of Q2 profits as a result of its efforts.
Unilever tries to put a dent in Heinz’s ketchup supremacy
Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.
BC Dairy goes bold to help people be proud about milk
An avant-garde creative approach aims to empower young people who are hesitant to publicly embrace the foods they love.
Q2 numbers reveal Maple Leaf is strong in meat, weak in plant
The food company sees profits slide, despite revenue growth, as it completes renovation work on its two key plant-based brands.
Air Miles and Voila bring a points partnership to life with popsicles
With help from Happy Pops, a co-branded sampling truck has been promoting the loyalty program and delivery platform.
Nothing But ventures outdoors
Wine pairings and a mobile ranger sampling station are helping the Gay Lea snack brand meet adventurers where they are.
Nearly one-third of energy drink buyers consume them daily
The latest data from Caddle reveals brand is much more important to men.
PepsiCo sells Tropicana, Naked following decades of juice sales decline
The $3.3 billion transaction will see PAI Partners become a majority shareholder.
Oasis finds solace in everyday moments
A. Lassonde’s flagship brand evolves its platform and packaging as the juice maker trims its portfolio of sub-brands.
