Food & Beverage

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Brilliant! winter getaway promotions

It’s March. Got the winter blahs yet? We’re betting you do, so we searched for promos and contests offering a chance to win vacations to balmy climates, or at least a place where you could actually enjoy the snow. Here are the most creative, clever and just plain brilliant getaway promos around.

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Wake up and drink your breakfast

You don’t have to create a brand-new, breakthrough product line to make your sales figures dance. Just teach a few new steps to your already tried-and-true approach, and wake up to some dreamy numbers.

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Brilliant! public relations

1. The Bourne Supremacy DVD Launch

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The McCain makeover

If it ain’t broke, don’t fix it. McCain Foods, the Florenceville, N.B.-based frozen food company would certainly be thought to subscribe to that.

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McDonald’s: Adapt or die

McDonald’s has been very much lovin’ the splash its latest global campaign made on the company’s fortunes, reversing an unprecedented slide in sales over several years.

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An egg for all decades

Like its namesake, Humpty Dumpty has had a couple of bad breaks.

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Beanz board Subway

Mighty Beanz are back – with a twist – and they’re getting a big push from Jared’s favourite QSR. Distributed by Toronto-based Spin Master Toys, the teeny

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Brilliant! Innovative package designs

Forget about what’s on the inside – it’s the packaging that counts. Here are a few outer accoutrements that caught both our eyes and yours.

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Top 5 entertaining spots

We asked CDs to find TV ads that they believe are entertaining and would translate to sales. It turns out that, yes, in fact, both goals can be attained. Here’s what they turned up.

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Outstanding new campaigns

The goal was to let everyone know that Indigo now stocks your favourite cuppa joe alongside the reading material, so the Grey

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Nestea shows where people go after ‘the plunge’

A young man croons to the camera: ‘Where do they go? After all these years of plunging, oh you got to answer me. Where do they go-oooh?’ He’s wondering where all those people wind up after they toss back a Nestea beverage and fall backwards into the small pool that magically appears behind them.

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Unilever’s Carb Options: will Canadians bite?

Canadians may have slim options in the voting booth, but at least they now have more options on the grocery shelf. Or that’s what Toronto-based Unilever Canada is telling them.

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Campaign Strategy: Deconstructing distinctive campaigns: Mott’s: not for bimbos

You’d have to have a brain the size and consistency of a spoonful of horseradish to poke yourself in the eye with a celery stick.

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Kraft maximizes fun for Mini Ritz Scuba

A new 30-second spot for Kraft’s recently-launched Mini Ritz Scuba crackers is designed to show both kids and moms what a healthy, fun snack is all about.

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Best plan overall: Winner/Best plan for a budget of less than $1 million: Winner

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