Food & Beverage

News

Cadbury eggs Google Maps

Canadian consumers can fire kamikaze candy at real street addresses in Cadbury’s new interactive game, Return of the Goo.

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New York Fries pushes poutine

The QSR is seeking to capitalize on the recent popularity of poutine with its first-ever radio campaign, courtesy of Juniper Park.

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Skittles invites touching

The Wrigley’s brand has unveiled a series of YouTube videos that put viewers’ fingers right into the action.

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Baby dancing with Evian

Pop-up dance parties and a new OOH campaign look to engage consumers in a way ‘Roller Baby’ (as cute as it was) couldn’t before.

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Coca-Cola readies nationwide push for mini can

The soft drink giant will begin a print and in-store campaign in April for its new impulse item.

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Coke goes under ‘covers’ with Much

The beverage co wants Canadian teens to unleash their ‘inner superstar’ with a co-branded campaign on MuchMusic and MuchMusic.com.

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Campbell Canada nourishes a new media approach

The iconic brand is breaking away from traditional media with the promotional campaign for Nourish, its new nutrient-dense food solution.

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Doritos fans write the end

After the success of Guru and last year’s Viralocity, Doritos is going the consumer-generated route again, with big results.

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Gatorade primes for G Series

After months of training with athletes and wooing influencers, the PepsiCo brand is ready to take the leap from hydration to sports nutrition with a new product line. Strategy gets the scoop from marketer Julie Raheja-Perera.

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McDonald’s wants Canadians to go coffee crazy

The QSR is promoting its latest ‘free coffee’ promotion with a funny Facebook app and a Montreal metro stunt.

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Loblaw Companies names new president

Former Carrefour director Vincente Trius will join the company in the second half of the year, replacing Allan Leighton. Given Trius’ background, retail guru Maureen Atkinson says expect to see a focus on improving Loblaw’s hypermarket business.

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McDonald’s takes the biscuit

The QSR launches a new breakfast product with national media support and an eye toward increasing its breakfast marketshare.

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Not-so-secret origins: Lay’s and Starbucks

Two new campaigns give consumers the skinny on what goes into their products.

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The case of the missing M&M’s spokescandy

The Mars candy brand has unleashed an effort that’s tasked Canadians with searching Toronto for the AWOL M&M character using social media platforms.

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Tetley’s moody new campaign

The beverage co’s latest effort asks consumers to share their feelings – and offers a tea to complement them.