Furniture, Appliances and Home Decor
GE Appliances is kicking its soccer positioning up a notch
Beyond capturing World Cup hype in Canada, the brand is also looking to better connect with younger, more diverse audiences.
Re/Max drafts unicorns to win over a younger demo
With its biggest brand spend ever, the brokerage gets surreal to show the “unfair advantage” it has in a hot housing market.
The Home Depot makes a big ‘to do’ over its new platform
The retailer is making projects seem less daunting, part of a strategy to build brand equity around product selection and DIY expertise.
Lowe’s gets funny about its product assortment
The retailer adopts a humorous tone for both its Lowe’s and Rona banners ahead of a busy spring reno season.
IKEA explores the dual meaning of ‘make yourself at home’
The retailer’s new campaign shows how simple design choices can shape who we become.
Why Lowe’s took a consumer marketing approach to recruitment
The retailer is trying to be less stuffy and more friendly to reach Gen Z where they are.
Properly teams up with The Scott Brothers
The brand taps into the care-free nature of the brothers to show how it removes the stress of buying a home.
Nickson courts busy millennials in first campaign
The furniture-as-a-service company shows off its brand promise as it prepares for expansion to new markets.
Recommerce expands beyond fashion
The resale market is on the rise, as the stigma attached diminishes and consumers search for a sustainable path.
Benchmark is next in Home Hardware’s plan to build up private brands
After giving BeautiTone a new positioning, the tool brand gets a relaunch touting versatility.
IKEA Canada expands its ‘Green Friday’ project
The retailer is spending the month showing how a circular economy is not only affordable, but convenient.
View from the C-Suite: Steve Ambeau defines success for Palliser and EQ3
Palliser Furniture Group’s first CMO says its first step will be to align on the meaning of brand, ecommerce and digital transformation.
The CREA accentuates the positive side of using realtors
The real estate association evolves its caveat-filled creative approach to target first-time buyers with new perceptions of “home.”
Brad Pitt helps De’longhi fit premium coffee into daily life
A new global campaign is particularly focused on answering demand for automatic espresso machines in North America.
Sleep Country shows that even Bianca Andreescu needs her rest
Amid the pressure of hustle culture and eroding work-life balance, the retailer hopes the tennis star will help consumers understand the importance of sleep.
