Furniture, Appliances and Home Decor

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View from the C-Suite: Steve Ambeau defines success for Palliser and EQ3

Palliser Furniture Group’s first CMO says its first step will be to align on the meaning of brand, ecommerce and digital transformation.

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The CREA accentuates the positive side of using realtors

The real estate association evolves its caveat-filled creative approach to target first-time buyers with new perceptions of “home.”

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Brad Pitt helps De’longhi fit premium coffee into daily life

A new global campaign is particularly focused on answering demand for automatic espresso machines in North America.

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Sleep Country shows that even Bianca Andreescu needs her rest

Amid the pressure of hustle culture and eroding work-life balance, the retailer hopes the tennis star will help consumers understand the importance of sleep.

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Palliser Furniture Group names first CMO

Steve Ambeau has been brought on to elevate and align marketing across Palliser and EQ3.

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IKEA turns scraps into wraps (and a lot of other meals)

The home retailer tries a more direct route to inspire people to use leftover food, like a cookbook and livestreams with chefs.

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Hudson’s Bay marks a year of living in lockdown

The retailer looks at the ups and downs of the last twelve months, shifting its focus to homegoods that give customers a sense of control.

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Sleep Country’s aggressive digital push pays off

The retailer’s ecommerce play and Endy acquisition have untapped significant growth. But there’s still value in physical stores.

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Leon’s opts for the funny bone instead of the heart

The furniture retailer is going against the grain of emotional ads with a more humorous take on staying at home.

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Scotts freshens up to reach new green thumbs

The lawncare brand goes into market early to capitalize on unprecedented interest in gardening (yes, even in winter).

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IKEA makes Black Friday about saving both money and the planet

The retailer is also shifting its spend and strategy to reach households that are already keen on going green.

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Indigo aims for an easier, more premium holiday

The retailer is reflecting how people want to shop in a pandemic: stress-free, online and with an eye towards products that make their lives better.

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How pandemic baking helped KitchenAid ‘rise’ to a fundraising challenge

The premium appliance brand replaced a marquee event with livestreamed baking sessions geared towards its foodie audience.

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Rona shows the fun that comes with DIY know-how

The hardware retailer combines craftsmanship and kookiness to solidify its status with experts (and those who want to be one).

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IKEA inspires little acts that have a big environmental impact

Climate change is intimidating, so the furniture retailer is showing how things from lightbulbs to food containers can be a huge help.