Furniture, Appliances and Home Decor
View from the C-Suite: Steve Ambeau defines success for Palliser and EQ3
Palliser Furniture Group’s first CMO says its first step will be to align on the meaning of brand, ecommerce and digital transformation.
The CREA accentuates the positive side of using realtors
The real estate association evolves its caveat-filled creative approach to target first-time buyers with new perceptions of “home.”
Brad Pitt helps De’longhi fit premium coffee into daily life
A new global campaign is particularly focused on answering demand for automatic espresso machines in North America.
Sleep Country shows that even Bianca Andreescu needs her rest
Amid the pressure of hustle culture and eroding work-life balance, the retailer hopes the tennis star will help consumers understand the importance of sleep.
Palliser Furniture Group names first CMO
Steve Ambeau has been brought on to elevate and align marketing across Palliser and EQ3.
IKEA turns scraps into wraps (and a lot of other meals)
The home retailer tries a more direct route to inspire people to use leftover food, like a cookbook and livestreams with chefs.
Hudson’s Bay marks a year of living in lockdown
The retailer looks at the ups and downs of the last twelve months, shifting its focus to homegoods that give customers a sense of control.
Sleep Country’s aggressive digital push pays off
The retailer’s ecommerce play and Endy acquisition have untapped significant growth. But there’s still value in physical stores.
Leon’s opts for the funny bone instead of the heart
The furniture retailer is going against the grain of emotional ads with a more humorous take on staying at home.
Scotts freshens up to reach new green thumbs
The lawncare brand goes into market early to capitalize on unprecedented interest in gardening (yes, even in winter).
IKEA makes Black Friday about saving both money and the planet
The retailer is also shifting its spend and strategy to reach households that are already keen on going green.
Indigo aims for an easier, more premium holiday
The retailer is reflecting how people want to shop in a pandemic: stress-free, online and with an eye towards products that make their lives better.
How pandemic baking helped KitchenAid ‘rise’ to a fundraising challenge
The premium appliance brand replaced a marquee event with livestreamed baking sessions geared towards its foodie audience.
Rona shows the fun that comes with DIY know-how
The hardware retailer combines craftsmanship and kookiness to solidify its status with experts (and those who want to be one).
IKEA inspires little acts that have a big environmental impact
Climate change is intimidating, so the furniture retailer is showing how things from lightbulbs to food containers can be a huge help.
