Furniture, Appliances and Home Decor

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GE Appliances is kicking its soccer positioning up a notch

Beyond capturing World Cup hype in Canada, the brand is also looking to better connect with younger, more diverse audiences.

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Re/Max drafts unicorns to win over a younger demo

With its biggest brand spend ever, the brokerage gets surreal to show the “unfair advantage” it has in a hot housing market.

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The Home Depot makes a big ‘to do’ over its new platform

The retailer is making projects seem less daunting, part of a strategy to build brand equity around product selection and DIY expertise.

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Lowe’s gets funny about its product assortment

The retailer adopts a humorous tone for both its Lowe’s and Rona banners ahead of a busy spring reno season.

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IKEA explores the dual meaning of ‘make yourself at home’

The retailer’s new campaign shows how simple design choices can shape who we become.

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Why Lowe’s took a consumer marketing approach to recruitment

The retailer is trying to be less stuffy and more friendly to reach Gen Z where they are.

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Properly teams up with The Scott Brothers

The brand taps into the care-free nature of the brothers to show how it removes the stress of buying a home.

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Nickson courts busy millennials in first campaign

The furniture-as-a-service company shows off its brand promise as it prepares for expansion to new markets.

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Recommerce expands beyond fashion

The resale market is on the rise, as the stigma attached diminishes and consumers search for a sustainable path.

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Benchmark is next in Home Hardware’s plan to build up private brands

After giving BeautiTone a new positioning, the tool brand gets a relaunch touting versatility.

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IKEA Canada expands its ‘Green Friday’ project

The retailer is spending the month showing how a circular economy is not only affordable, but convenient.

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View from the C-Suite: Steve Ambeau defines success for Palliser and EQ3

Palliser Furniture Group’s first CMO says its first step will be to align on the meaning of brand, ecommerce and digital transformation.

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The CREA accentuates the positive side of using realtors

The real estate association evolves its caveat-filled creative approach to target first-time buyers with new perceptions of “home.”

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Brad Pitt helps De’longhi fit premium coffee into daily life

A new global campaign is particularly focused on answering demand for automatic espresso machines in North America.

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Sleep Country shows that even Bianca Andreescu needs her rest

Amid the pressure of hustle culture and eroding work-life balance, the retailer hopes the tennis star will help consumers understand the importance of sleep.