Health & Beauty


Green Shield names Broken Heart Love Affair as AOR

The hybrid payer-provider has tapped the agency to communicate its intricacies to the Canadian market.

Scarborough Health Network2

SHNF boosts digital for second wave of ‘Love, Scarborough’

The organization, which includes hospitals Scarborough General, Birchmount and Centenary, has refreshed its campaign to keep up momentum.


Surrey Hospitals Foundation takes a dramatic approach to show patient overflow

In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.


Nikon uses fine dining to showcase how good its lenses are

Focusing on intricate details is helping the brand enforce its premium status in a category that’s increasingly competing on price.


‘Clinically proven’ is a very attractive product claim

An FMCG Gurus report reveals that consumers are taking a more proactive approach to wellness.


BC Children’s Hospital Foundation hopes a small idea gets big

A new campaign builds on the insight that many little actions can combine into an outsized impact.


Gilead sheds light on a lesser-known breast cancer

A campaign from the pharma brand focuses on a form of the disease that overwhelmingly impacts people of colour.


Sinai Health wants to convey the breadth of its services

The hospital’s foundation is using welcoming language to be more flexible in its storytelling.


Dialogue hopes its OOH messaging flies with business travelers

The B2B health and wellness platform is activating in a big way at Billy Bishop Airport.


Montreal Heart Institute reframes disease perception

A campaign from the cardiology centre’s fundraising arm aims to educate Canadians about a staggering statistic.


Nestle keeps VitaBeans’ messaging simple

The focus is on the bean format as the CPG goes after a younger vitamins and supplements user.


Blender Bites taps immune health for its new smoothie

The plant-based pre-portioned frozen brand is also opting for a modern packaging update.


How beauty brands are making a social impact

L’Oréal, Evio and others in the category are connecting causes and communities.


Shoppers broadens its range with Function of Beauty

The U.S. made-to-order haircare line is one of many purpose-led brands the retailer is incorporating into its annual beauty event.

Blake MacDonald Headshot

View from the C-Suite: Can Orangetheory’s value make it recession proof?

Why president Blake MacDonald thinks the fitness brand’s model and message may be perfect for times like these.