Health & Beauty
Graydon Skincare targets conscious buyers at Hudson’s Bay
The challenger skincare company is also joining a non-profit beauty recycling program, in part led by the retailer.
Gene creates two new leadership roles
GM Michelle Tafler and ECD Julia Morra will help the agency bring a creative-focused approach to the health market.
Suku pairs international expansion with DTC
Pursuing growth, the supplement brand has begun an aggressive digital push while also entering the Chinese market.
Dove puts the efficacy of its plant-based line to the test
The brand takes a different, celebrity-focused approach for Men+Care to get its target to trust that its new products will work.
Cannes 2021: Canadian work earns 11 nominations in Health and Wellness
Seven agencies landed on the shortlist, but the country was shut out from a competitive group of nominees vying for Pharma Lions.
Sephora ensures authenticity as it celebrates Indigenous beauty
The retailer engaged internal and external advisors every step of the way as it continues efforts to create change in the beauty industry.
L’Oreal finds beauty in open innovation
The beauty giant partners with local ecomm startups to create an accelerated path to tapping emerging opportunities.
Canadian Cancer Society names new lead marketer
The non-profit has hired Roy Levine to help transform in response to the pandemic’s impact on donor revenue.
MedicAlert simplifies a message of confidence
The non-profit turns a complex proposition into a campaign that speaks to the emotional and practical mindsets of caregivers.
Ricola looks for its everyday efficacy voice
The lozenge brand is in market during a shoulder season to test warm-weather messaging and offset a big category downturn.
PMCF puts purpose in a box
The charity created a subscription box that includes local goods in an effort to bring back donations lost as a result of lockdowns.
The rise of ‘calmtainment’
As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.
In Brief: LG to exit smartphone market
Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.
Making home the heart of health again
Felicity’s Amy Laski has some questions marketers should ask if they want a place in consumers’ already crowded homes.
Estee Lauder to buy Deciem
The global beauty giant has taken a majority stake in the Toronto beauty company, with full ownership aimed for 2024.
