Health+Beauty
WW Canada expands into the subscription box space
A partnership with truLOCAL helps the brand with its recent goals of being more digitally relevant to younger members.
Aura taps female nutrition market with new grocery partnerships
How the B.C.-based supplement maker seeks to carve out space in a competitive sector.
Princess Margaret Cancer Foundation picks Rethink
The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”
Bleublancrouge wins global Thompson Hotels account
The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.
SickKids and Mount Sinai get together for Valentine’s Day
The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.
Goop sets up shop at Sephora in Canada
The partnership will allow Canadians outside of Toronto to shop the beauty brand in person for the first time.
Nature’s Way finds the truth about Omega-3s
The supplement brand’s custom displays and lie detector tests enforces a “transparent” brand positioning in 250 specialty stores.
Lessons from Canada’s most trusted brands
Kellogg’s, Sun Life and Toyota continue to rank highly in the 2020 edition of the list from Reader’s Digest and Ipsos.
Ontario Medical Association highlights the value doctors give patients
A year-long campaign features physicians across disciplines helping to navigate a sometimes complicated healthcare system.
How CPG showed up at CES
From the Tech newsletter: P&G and L’Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.
Tech in Action: Dior moves away from the AR sales pitch
A new filter is promoting the brand’s holiday collection, but is more focused on expression than product trial.
Ricola hacks Instagram posts to focus on efficacy
A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.
Hudson’s Bay launches first private label beauty products
The retailer extends its coloured stripes into a line emphasizing natural ingredients and beauty essentials.
McCann expands its business with Bayer
The company has consolidated its Crop Science accounts with the agency, which has also won assignments for two OTC brands.
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GoodLife Fitness picks FCB Canada for creative
The agency will lead a new campaign and a reimagining of the fitness chain’s brand, set to debut in December.
