Health+Beauty
Is wellness marketing making people more anxious?
Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.
How to combat the decline in demand for cosmetics
With the pandemic disrupting makeup usage, marketers need to understand new consumer needs and replace in-store sampling.
Sunnybrook tells us to work together by staying apart
The campaign gets a national boost from Moneris to show Canadians that distancing is the best way to help the hospital’s fight.
Cause Doctors: Movember mo-ments in a virtual world
Frank Palmer and Karen Howe share ideas on how the non-profit could adapt its flagship fundraiser if the pandemic lasts into the fall.
Beauty and grooming could face ‘significant challenges’
It’s not just grocery: a survey suggests staying at home has changed habits in a way that could disrupt personal care categories.
Dove shows the ‘beautiful’ courage of frontline workers
A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.
The scoop on Unilever’s new marketing commitments
Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.
Premium baby brand Hello Bello comes to Canada
The brand founded by Kristin Bell and Dax Shepard is launching across banners with an all-natural, price-friendly positioning.
Viagra gives another reason not to be embarrassed
Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.
How do health brands maintain trust in a pandemic?
Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?
Tech in Action: Dialogue makes a COVID-19 chatbot
The health tech company aims to fight misinformation, providing facts and tips based on a user’s location and risk factors.
Shoppers pops up again to boost more than just beauty
The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.
Lush makes a stand for refugee rights
The beauty brand pushes Canada to rescind the Safe Third Country Agreement as its bans ICE agents from its U.S. stores.
Fisherman’s Friend charts its latest play with Nick Nurse
The lozenge brand continues its work with the Raptors coach, showing a younger demo it is useful for more than a cough.
What are Canadians’ favourite new products?
Plant-based and health-conscious products were well-represented in Brandspark’s annual ranking.
