Health+Beauty

Wellness

Is wellness marketing making people more anxious?

Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.

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How to combat the decline in demand for cosmetics

With the pandemic disrupting makeup usage, marketers need to understand new consumer needs and replace in-store sampling.

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Sunnybrook tells us to work together by staying apart

The campaign gets a national boost from Moneris to show Canadians that distancing is the best way to help the hospital’s fight.

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Cause Doctors: Movember mo-ments in a virtual world

Frank Palmer and Karen Howe share ideas on how the non-profit could adapt its flagship fundraiser if the pandemic lasts into the fall.

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Beauty and grooming could face ‘significant challenges’

It’s not just grocery: a survey suggests staying at home has changed habits in a way that could disrupt personal care categories.

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Dove shows the ‘beautiful’ courage of frontline workers

A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.

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The scoop on Unilever’s new marketing commitments

Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.

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Premium baby brand Hello Bello comes to Canada

The brand founded by Kristin Bell and Dax Shepard is launching across banners with an all-natural, price-friendly positioning.

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Viagra gives another reason not to be embarrassed

Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.

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How do health brands maintain trust in a pandemic?

Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?

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Tech in Action: Dialogue makes a COVID-19 chatbot

The health tech company aims to fight misinformation, providing facts and tips based on a user’s location and risk factors.

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Shoppers pops up again to boost more than just beauty

The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.

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Lush makes a stand for refugee rights

The beauty brand pushes Canada to rescind the Safe Third Country Agreement as its bans ICE agents from its U.S. stores.

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Fisherman’s Friend charts its latest play with Nick Nurse

The lozenge brand continues its work with the Raptors coach, showing a younger demo it is useful for more than a cough.

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What are Canadians’ favourite new products?

Plant-based and health-conscious products were well-represented in Brandspark’s annual ranking.