Health & Beauty
CES’ biggest innovations may be in the ‘health-conscious’ economy
Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.
Zulu Alpha Kilo puts its skin in the game with Consonant
The indie shop takes an equity stake in the skincare brand and will act as its in-house agency to help it scale.
How Everist is staying at the peak of beauty trends
Founded by former marketers at big beauty companies, the new brand meets growing demand for zero-waste, waterless products.
How Suku Vitamins is fitting in with interest in total health
From Shopper Marketing Report: The brand hopes a simple, “free-from” message will cut through confusion in the vitamin aisle.
How Bruush is using famous smiles to grow across North America
The Vancouver-based DTC electric toothbrush is using the likes of Kevin Hart to try and take share from legacy oral care brands.
Strategy’s most-read of 2020: Shopper Marketing Report
The year’s most eye-catching stories included No Frills’ gammified flyer and answers to all the questions about shopping in a pandemic.
Orangetheory Fitness boosts the allure of online workouts
The chain hopes to draw members away from free alternatives with live coaching and a community experience.
How to avoid ‘wellness overwhelm’
Felicity’s Amy Laski explains how to help consumers navigate an information overload that got more intense during the pandemic.
Avon enters new channel with first ‘experience centre’
From the C-Suite newsletter: How the 105-year-old company evolved its direct selling model to solve expansion barriers.
How do you avoid ‘wellness-washing’? Get back to basics
All brands are linked to wellbeing. Felicity’s Amy Laski details why COVID-19 means they can’t take any consumer need for granted.
CSMLS brings medical technologists out of the lab
Facing shortages, testing backlogs and the spectre of funding cuts, the national body looks beyond COVID-19 to boost support.
Immunity boosting is driving health trends
Research from Social Nature also finds transparency is important to Canadians, but brands should avoid the clinical approach.
How Trojan has adapted to changes in hookup culture
“Sexplore at Home” has been getting singles to embrace self-love and helping couples make the most of their free time.
Sinai Health shows all sides of care in its first campaign
Low awareness can hold back donations, so the network took a less clinical approach to showing the scope and impact of its work.
How Rexall added a health focus to its loyalty program
Be Well incorporates tools that allow members to more easily manage their well-being, in addition to earning points.
