Health & Beauty

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SHN is trying to close a massive gap in donations to Scarborough hospitals

A big integrated campaign looks to change the fact that despite making up a quarter of Toronto’s population, the area’s hospitals get only 1% of charitable giving.

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Sleep-Eze wants you to dream of a good night’s sleep

Focusing on the joy that comes with being rested in the morning aims to help the OTC brand break from category norms.

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SickKids creates a “Brave List” to support its gifting program

The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.

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Dollar Shave Club made a billboard out of hair

The unusual activation is helping the brand stand out as its new omnichannel strategy brings it to Walmart shelves.

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Brands to Watch: As Cheekbone Beauty grows, so does its mission

The brand is working to drive Indigenous representation in the beauty space.

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Cheekbone gives a platform to Indigenous success

The cosmetics brand worked with a host of Indigenous leaders to show what happens when they are given control of their story.

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2021 Brand of the Year: For Sephora, beauty is in the eye of the customer

The retailer is transcending beauty standards and giving a voice to diverse communities.

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GSK builds awareness for a startling pneumonia fact

Tank helps the pharma company bring a simple message to regions most impacted by a leading cause of childhood mortality.

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Johnson & Johnson to spin off consumer brands

The likes of Tylenol, Listerine and Band-Aid will be separated from the pharma and device business.

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Hello Bello brings more fun to the diaper category

The baby brand expands its products to Walmart and Superstore with an eye towards the convenience parents want.

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Mintier wants to freshen up breath mints

The oil-based challenger is moving into grocery, testing and learning whether it is a beauty, health or impulse purchase.

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Cossette wins AOR duties for WW in Canada

The agency will tap into the potential to reach Canadians where they are in their wellness journeys.

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DivaCup stakes its place in a more progressive future

Now that it has strong awareness, the menstrual challenger is focusing on ensuring younger generations know about its values.

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Sephora goes bigger with second Diwali campaign

After a stellar reception last year, easing pandemic restrictions are letting the retailer give this year’s campaign a bigger boost.

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OWN Cancer turns the tide in the fight against the disease

A joint campaign to fund the Calgary Cancer Centre aims to tap the dogged “Alberta spirit.”