Health & Beauty

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Green Shield names Broken Heart Love Affair as AOR

The hybrid payer-provider has tapped the agency to communicate its intricacies to the Canadian market.

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SHNF boosts digital for second wave of ‘Love, Scarborough’

The organization, which includes hospitals Scarborough General, Birchmount and Centenary, has refreshed its campaign to keep up momentum.

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Surrey Hospitals Foundation takes a dramatic approach to show patient overflow

In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.

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Nikon uses fine dining to showcase how good its lenses are

Focusing on intricate details is helping the brand enforce its premium status in a category that’s increasingly competing on price.

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‘Clinically proven’ is a very attractive product claim

An FMCG Gurus report reveals that consumers are taking a more proactive approach to wellness.

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BC Children’s Hospital Foundation hopes a small idea gets big

A new campaign builds on the insight that many little actions can combine into an outsized impact.

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Gilead sheds light on a lesser-known breast cancer

A campaign from the pharma brand focuses on a form of the disease that overwhelmingly impacts people of colour.

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Sinai Health wants to convey the breadth of its services

The hospital’s foundation is using welcoming language to be more flexible in its storytelling.

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Dialogue hopes its OOH messaging flies with business travelers

The B2B health and wellness platform is activating in a big way at Billy Bishop Airport.

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Montreal Heart Institute reframes disease perception

A campaign from the cardiology centre’s fundraising arm aims to educate Canadians about a staggering statistic.

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Nestle keeps VitaBeans’ messaging simple

The focus is on the bean format as the CPG goes after a younger vitamins and supplements user.

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Blender Bites taps immune health for its new smoothie

The plant-based pre-portioned frozen brand is also opting for a modern packaging update.

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How beauty brands are making a social impact

L’Oréal, Evio and others in the category are connecting causes and communities.

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Shoppers broadens its range with Function of Beauty

The U.S. made-to-order haircare line is one of many purpose-led brands the retailer is incorporating into its annual beauty event.

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View from the C-Suite: Can Orangetheory’s value make it recession proof?

Why president Blake MacDonald thinks the fitness brand’s model and message may be perfect for times like these.