Health & Beauty
The rise of ‘calmtainment’
As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.
In Brief: LG to exit smartphone market
Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.
Making home the heart of health again
Felicity’s Amy Laski has some questions marketers should ask if they want a place in consumers’ already crowded homes.
Estee Lauder to buy Deciem
The global beauty giant has taken a majority stake in the Toronto beauty company, with full ownership aimed for 2024.
How to reach consumers taking wellness into their own hands
Felicity’s Amy Laski explains how brands can have a role in a new wave of DIY betterment.
Honibe launches a kid-friendly lollipop lozenge
The PEI brand adds another honey-based SKU, tapping into demand from parents for products they can monitor.
What pharma companies want from their agencies
NFA Health’s Dorothy Czylyski lays out the asks she’s gotten as health brands look for more insights and digital transformation.
The Princess Margaret Cancer Foundation simplifies the donor journey
A new digital presence aims to make the path to contribution more straightforward.
Ricola keeps its efficacy push going outside of cold season
The lozenge brand is thinking about other reasons people get a sore throat to continue building share in a declining category.
How Canada’s science centres are fighting COVID-19 misinformation
A coalition is trying to get factual information to go as viral as vaccine myths.
Sephora plays the storyteller for Lunar New Year
The cosmetics retailer draws upon lessons from its Diwali campaign to bring a personal touch to its multicultural marketing.
CES’ biggest innovations may be in the ‘health-conscious’ economy
Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.
Zulu Alpha Kilo puts its skin in the game with Consonant
The indie shop takes an equity stake in the skincare brand and will act as its in-house agency to help it scale.
How Everist is staying at the peak of beauty trends
Founded by former marketers at big beauty companies, the new brand meets growing demand for zero-waste, waterless products.
How Suku Vitamins is fitting in with interest in total health
From Shopper Marketing Report: The brand hopes a simple, “free-from” message will cut through confusion in the vitamin aisle.
