Health+Beauty

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WW Canada expands into the subscription box space

A partnership with truLOCAL helps the brand with its recent goals of being more digitally relevant to younger members.

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Aura taps female nutrition market with new grocery partnerships

How the B.C.-based supplement maker seeks to carve out space in a competitive sector.

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Princess Margaret Cancer Foundation picks Rethink

The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”

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Bleublancrouge wins global Thompson Hotels account

The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.

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SickKids and Mount Sinai get together for Valentine’s Day

The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.

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Goop sets up shop at Sephora in Canada

The partnership will allow Canadians outside of Toronto to shop the beauty brand in person for the first time.

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Nature’s Way finds the truth about Omega-3s

The supplement brand’s custom displays and lie detector tests enforces a “transparent” brand positioning in 250 specialty stores.

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Lessons from Canada’s most trusted brands

Kellogg’s, Sun Life and Toyota continue to rank highly in the 2020 edition of the list from Reader’s Digest and Ipsos.

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Ontario Medical Association highlights the value doctors give patients

A year-long campaign features physicians across disciplines helping to navigate a sometimes complicated healthcare system.

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How CPG showed up at CES

From the Tech newsletter: P&G and L’Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.

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Tech in Action: Dior moves away from the AR sales pitch

A new filter is promoting the brand’s holiday collection, but is more focused on expression than product trial.

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Ricola hacks Instagram posts to focus on efficacy

A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.

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Hudson’s Bay launches first private label beauty products

The retailer extends its coloured stripes into a line emphasizing natural ingredients and beauty essentials.

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McCann expands its business with Bayer

The company has consolidated its Crop Science accounts with the agency, which has also won assignments for two OTC brands.

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GoodLife Fitness picks FCB Canada for creative

The agency will lead a new campaign and a reimagining of the fitness chain’s brand, set to debut in December.