Health & Beauty

weight watchers

Weight loss ads and a craving for emotion

Marketelle’s Jessie Sternthal on why marketers are missing out on a $7 billion industry.

Berube

L’Oreal hones in on a one-on-one approach with shoppers

The beauty brand’s new CMO Stephane Berube discusses why big data is key in the age of consumers without borders, and which emerging target demos are on the co’s radar.

biotherm

Biotherm’s branded content play

Working with cross-country runner Sebastien Sasseville and Toast Studio, the brand launched a six-month long online series.

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Crazy or cool? Axe debuts a pheromone-infused business card

The Unilever brand team worked up a sweat to make these uber-personalized business cards from Union.

Beauty at any age

An upcoming fall campaign from Dove will hone in on how women feel about their age.

Just cause: the power and need of shared value

HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.

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Think Dirty’s toxic test

People want the filthy truth about what’s in the products they buy and put on their bodies. This app gives it straight.

Dove

CASSIES Bronze: Dove mans up

The skincare brand taps former NHLers to appeal to “real men.”

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Axe grows up

The Unilever brand is launching a “Pose for Peace” campaign to empower its socially-conscious target demo.

Copied from Media in Canada - camh

CAMH starts a conversation

The multi-platform campaign for the medical centre shows the ripple effect of various mental illnesses and encourage the sharing of personal stories.

kiehls

Kiehl’s rolls out a holiday push

The personal grooming brand known for its apothecary heritage, packaging and grassroots marketing unveiled a festive makeover that spans decor and packaging, supported by a digital, social and PR campaign.

Copied from Media in Canada - JUSTDANCE_MAP

Garnier shows off its moves

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.

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Dove sketches real beauty

The beauty care brand creates an online spot built on the notion that women are their own worst critics.

emergenc

Emergen-C kicks off ‘Kapow Time’

The Pfizer brand is using an OOH-heavy campaign to reach consumers in specific situations where they might feel they need a boost.

Copied from Media in Canada - Dove4

Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.