Health & Beauty

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Unilever kicks off biggest personal care launch yet

The CPG co is taking advantage of the changing planograms at retail for a big shopper marketing push around its new products.

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Maybelline stocks up for stocking stuffers

The L’Oreal line kicked off three holiday collections tapping into the growing nail trend and high demand for coloured lip-balms.

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Marketers of the Year: Marie-Josée Lamothe’s digital domination

L’Oréal’s CMO conquers the beauty market with a content-driven, digital-first approach to marketing.

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Best brand use of celebrity athletes: Dove & Sport Chek

These macho men were the perfect match for each brand.

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Unilever gets groomed

The company enlists A-list stylists to introduce new products at a Toronto event.

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Health Canada raises the profile on recalls

The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”

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O.B. gets even more personal

The brand launches its newest campaign called “Endless Celebration.”

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Biotherm continues push into men’s skincare

With a new anti-aging serum, the L’Oreal brand is trying to grab hold of loyal skincare users in an increasingly competitive market.

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Dove Canada spotlights role models

The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.

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CAMH denies all excuses

The latest multiplatform campaign for the organization targets everyone struggling with mental illness, rather than promoting the patients it has helped.

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Spotted! Rimmel puts Canadians behind bars

The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.

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SickKids shifts gears to ‘Do the Happy’

The Toronto hospital is taking a different approach with a multi-platform campaign that attempts to put a positive light on the services it provides.

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Dove highlights retouching

The beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.

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Dove Men+Care launches a hockey challenge

The Unilever-owned brand will be pitting Wendel Clark and Guy Carbonneau against each other to show consumers what a real man looks like.

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L’Oreal’s digital makeover

Strategy sits down with CMO and chief communications officer Marie-Josée Lamothe for a Q&A about how the brand is adapting to an increasingly digital world.