Health & Beauty

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Knix breaks up with disposable hygiene products

The brand embraces destigmatizing periods and the environmental benefits of dumping tampons and pads.

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When skin cream meets ice cream

Oxy links its new volcanic ash scrub to a trendy treat to add more fun sampling to its typical campaigns.

Cosmetics

Where should beauty brands be pivoting?

Demand has tumbled, but home sampling and skincare could reach consumers that are still open to trying new routines.

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Dove steps up its stand against systemic racism

Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.

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How the pandemic has changed health marketing

Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.

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L’Oreal bring AR virtual trials to Amazon

The beauty giant launches the tech on the ecommerce site amid a shift to digital that has been accelerated during the pandemic.

Wellness

Is wellness marketing making people more anxious?

Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.

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How to combat the decline in demand for cosmetics

With the pandemic disrupting makeup usage, marketers need to understand new consumer needs and replace in-store sampling.

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Sunnybrook tells us to work together by staying apart

The campaign gets a national boost from Moneris to show Canadians that distancing is the best way to help the hospital’s fight.

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Cause Doctors: Movember mo-ments in a virtual world

Frank Palmer and Karen Howe share ideas on how the non-profit could adapt its flagship fundraiser if the pandemic lasts into the fall.

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Beauty and grooming could face ‘significant challenges’

It’s not just grocery: a survey suggests staying at home has changed habits in a way that could disrupt personal care categories.

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Dove shows the ‘beautiful’ courage of frontline workers

A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.

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The scoop on Unilever’s new marketing commitments

Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.

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Premium baby brand Hello Bello comes to Canada

The brand founded by Kristin Bell and Dax Shepard is launching across banners with an all-natural, price-friendly positioning.

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Viagra gives another reason not to be embarrassed

Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.