Health & Beauty

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M.A.C. Cosmetics celebrates its home-grown roots

The beauty brand highlights its Canadian connections in a new campaign that reaches people of “all ages, all races and all genders.”

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Zak Communications wins several new mandates

The PR shop has picked up assignments with Messika, Nexxus, L’Occitane and Silk Laundry so far this year.

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Estee Lauder celebrates the many #ShadesOfCanada

The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.

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Brands court the modern man

How companies that once contributed to images of toxic masculinity are trying to be part of the solution.

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Unilever dances to a different tune in Quebec

Unilever promotes shampoos with EDM, local influencers and Jean Coutu.

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Check it out: SickKids opens a door to transgender youth

Timed with the Trans March in Toronto, a video addresses the need to support youth affirming their gender identity.

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There’s room to male groom

Bulldog Skincare is taking a bite out of a growing market of beauty-conscious men with Canadian and global expansion.

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Gillette shows a transgender man’s first shave

The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.

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Rick Hansen Foundation makes a poster for everyone

A digital board uses multiple forms of tech to make sure a message about improving accessibility across Canada is heard by all.

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Canopy Growth enters skincare space

The cannabis company has acquired U.K. company This Works to develop CBD-infused health and beauty products.

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Edgewell to buy Harry’s for $1.4 billion

The owner of Schick and Wilkinson Sword adds the DTC shaving brand to its portfolio as competition continues to heat up.

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The Marie Kondo Effect hits the Great White North

A flock of retailers from Asia have opened stores in Canada in a bid to cash in on the demand for minimalist aesthetics.

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Canadian Cancer Society looks past the disease

The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.

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Axe enlists Kyle Lowry to help young men ‘stay chill’

The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.

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Amica takes a new point of view on senior living

A new campaign aims to reflect the “vibrant lifestyles” that break away from the nursing homes of the past.