Health & Beauty

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How do health brands maintain trust in a pandemic?

Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?

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Tech in Action: Dialogue makes a COVID-19 chatbot

The health tech company aims to fight misinformation, providing facts and tips based on a user’s location and risk factors.

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Shoppers pops up again to boost more than just beauty

The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.

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Lush makes a stand for refugee rights

The beauty brand pushes Canada to rescind the Safe Third Country Agreement as its bans ICE agents from its U.S. stores.

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Fisherman’s Friend charts its latest play with Nick Nurse

The lozenge brand continues its work with the Raptors coach, showing a younger demo it is useful for more than a cough.

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What are Canadians’ favourite new products?

Plant-based and health-conscious products were well-represented in Brandspark’s annual ranking.

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WW Canada expands into the subscription box space

A partnership with truLOCAL helps the brand with its recent goals of being more digitally relevant to younger members.

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Aura taps female nutrition market with new grocery partnerships

How the B.C.-based supplement maker seeks to carve out space in a competitive sector.

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Princess Margaret Cancer Foundation picks Rethink

The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”

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Bleublancrouge wins global Thompson Hotels account

The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.

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SickKids and Mount Sinai get together for Valentine’s Day

The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.

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Goop sets up shop at Sephora in Canada

The partnership will allow Canadians outside of Toronto to shop the beauty brand in person for the first time.

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Nature’s Way finds the truth about Omega-3s

The supplement brand’s custom displays and lie detector tests enforces a “transparent” brand positioning in 250 specialty stores.

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Lessons from Canada’s most trusted brands

Kellogg’s, Sun Life and Toyota continue to rank highly in the 2020 edition of the list from Reader’s Digest and Ipsos.

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Ontario Medical Association highlights the value doctors give patients

A year-long campaign features physicians across disciplines helping to navigate a sometimes complicated healthcare system.