Hires

Luxury fashion vet Dana Gers named CMO for Aritzia
The appointment comes as the retailer pushes further into the U.S. and seeks to capitalize on growth in ecommerce.

Home Hardware names new head of marketing
Laura Baker will assume the role later this month, tasked with elevating its loyalty, CRM and promotional work.

In Brief: Vibrant has a new VP and partner
Plus, Frank names a new general manager and California’s Envoy hires a former Huge VP as chief growth officer.

Edelman Montreal names new general manager
In addition to leading new business and marketing, Martine St-Victor will head up employee mentoring.

Gene creates two new leadership roles
GM Michelle Tafler and ECD Julia Morra will help the agency bring a creative-focused approach to the health market.

Zeno Group opens a healthcare practice in Canada
The communications agency has brought on Daniella McCrorie and Fiona Buchanan to lead the division.

Corner Office Shifts: A suite of new GMs at Mars Wrigley, Afterpay and Cogeco
The companies appoint national and regional general managers for Canada and Quebec.

Corner Office Shifts: Luxury apparel maker Mackage gets a new chief exec
Plus, Giant Tiger, High Liner Foods and Sleep Country appoint new senior leaders.

Corner Office Shifts: BMO creates new lead communications role
Plus, L’Oreal Canada names next CEO and HBC promotes head of omnichannel.

Kits Eyecare caps period of brand investment with new CMO and first CIO
But marketing spend will be likely cut back following its first six months as a public co.

Corner Office Shifts: Danone makes leadership changes
Plus, Fire & Flower picks a chief innovation officer, and CEOs step down from Transat and Meridian.

Corner Office Shifts: Alison Leung joins Shopify
Plus, PepsiCo Beverages appoints new president and Lyft’s managing director for Canada prepares to leave.

Corner Office Shifts: Anna Percy-Dove joins the ROM
Plus, Conagra names a new president of foodservice and international and Carlton Cards creates new joint VP Canada role.

Public Label names new EVP of strategy
Josh Baze will lead planning and strategy across the shop’s North American client roster.