Industry Moves
Bell Canada acquires Environics Analytics
The investment will enhance the consumer insight firm’s privacy-compliant services that combine online and offline data.
Broken Heart Love Affair makes its first creative hires
Former Cossette CDs Jordan Hamer and Spencer Dingle joins what the agency calls a creative and strategic “super team.”
Sid Lee names Vito Piazza as its global CEO
The new agency head will lead its growth strategy, which includes the acquisition of U.S. social agency Denizen.
Clorox names new VP of marketing in Canada
Melanie Plaz Casado will focus on driving sustainable, responsible growth and finding new opportunities for the company’s brands.
Up to the Minute: Quebecor promotes two on internal creative team
Plus, Le Parc and P&C pick up new clients and Cossette elevates a comms leader.
Up to the Minute: EY bolsters its tech practice
Plus, Republix launches new offering after buying six agencies and Stephen Thomas wins AOR duties with Arthritis Society.
Dentsu names president in Quebec to return to its roots
Genevieve Guay will help the company’s full roster of agency brands drive innovation and investment in the province.
Rethink solidifies its succession plan with new leadership team
As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency’s long-term independence.
McCain hires new head of marketing amid leadership shuffle
Former Clorox marketer Matt Kohler takes on a newly combined marketing and sales role.
Geometry becomes VMLY&R Commerce
The agency’s Canadian arm will work closely with Taxi to help clients navigate shifts in consumer experiences.
McCann Montreal hires new strategy lead
Badr El Fekkak will lead planning for the office’s key accounts and will support national clients looking to have an impact in Quebec.
How PS DDB is approaching its shifting mission
New CD Katie Ainsworth will help the recently rebranded Vancouver office with its goals to help clients tackle industry shifts.
Up to the Minute: Anomaly adds to exec team
Plus, NABS creates a health plan for freelancers and Folk retains EDC account.
Lifelong Crush names its managing director
Caroline Kilgour will lead operations and pursue growth for Broken Heart Love Affair’s recently launched subsidiary.
Up to the Minute: Telus buys an AI company
Plus, Aphria enters U.S. market through craft beer and A2C adds to its board.
