Industry Moves

Dana Gers

Luxury fashion vet Dana Gers named CMO for Aritzia

The appointment comes as the retailer pushes further into the U.S. and seeks to capitalize on growth in ecommerce.

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Rethink hires two CDs after picking up more new clients

Natasha Michalowska and Frederick Nduna will help lead teams working across a client roster that now includes McCain and Athleta.

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No Fixed Address, Ethnicity Matters formalize partnership

The move aligns the multicultural agency with the NFA network and opens the door for future collaborations.

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Giants and Gentlemen makes a leadership change

The agency has hired Sally McConnell as general manager as co-founder Gino Cantalini departs.

King Ursa

King Ursa hires two ECDs to lead creative growth

Grant Cleland and Sean Atkinson will build the agency’s in-house creative team as it expands.

tddoors

TD picks Ogilvy as Canadian creative AOR

The agency was selected following a North America-wide review, which also results in Diamond formalizing its recent work with the bank.

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Faulhaber names new president

Lexi Pathak takes over day-to-day management of the agency as founder Christine Faulhaber shifts focus.

Laura Baker

Home Hardware names new head of marketing

Laura Baker will assume the role later this month, tasked with elevating its loyalty, CRM and promotional work.

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In Brief: Craft adds three clients and eight staff

Plus, Dentsumcgarrybowen adds to its Montreal creative bench and Outpost 379 makes big additions to its leadership.

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Major Tom is helping brands integrate crypto into Shopify

The digital shop is bringing alternative currency to clients’ online stores to ease the payment process and access new audiences.

marketing-executives

In Brief: Vibrant has a new VP and partner

Plus, Frank names a new general manager and California’s Envoy hires a former Huge VP as chief growth officer.

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In Brief: New VPs join AdFarm and Innocean

Plus, Fire & Flower aims to buy another website as part of a new digital strategy based around white-label ecomm.

BHLA

Broken Heart Love Affair adds creative depth

The agency has hired a duo behind FCB’s recent CDSS and BMO work, the beginning of an upcoming growth spurt.

Edelman-GM

Edelman Montreal names new general manager

In addition to leading new business and marketing, Martine St-Victor will head up employee mentoring.

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Gene creates two new leadership roles

GM Michelle Tafler and ECD Julia Morra will help the agency bring a creative-focused approach to the health market.