Industry Moves

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Fuse rebrands and streamlines creative approach

The agency is integrating its advertising and experiential divisions to become Fuse Create and give clients a more holistic offering.

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BBDO Canada names Christopher Andrews president and CEO

The current president of The&Partnership will take over for a retiring Dom Caruso this summer.

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Zulu Alpha Kilo adds a new CD to the roster

Nick Asik rejoins the agency after several years leading the creative offering at Wax.

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Randy Stein, Scott Dube to leave Grip

Two of the agency’s co-founders and creative leads are departing to find new challenges.

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Tim Hortons hires new head of marketing strategy

Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.

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Simon Pure looks at what’s next for experiential

The agency, best known for its work with Disney, has decided to stick to a previous shift in focus, despite COVID-19.

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New owners take over Trigger’s marketing division

Geoff Hardwicke and Todd Blevins take over the Calgary agency’s brand work, splitting off from the growing financial division.

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Wax staff ‘blindsided’ by agency closure

After a lack of communication and an office lockout, more than a dozen staff are out of work in a challenging job environment.

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Nissan Canada rotates leadership positions

Steve Rhind will become managing director of Infiniti, while Adam Paterson will become director of marketing on the Nissan brand.

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Up to the Minute: Critical Mass names its next CEO

Plus, Zulu hires a new co-lead for its design practice and Mint wins Corby’s experiential work.

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GTB Canada appoints Mike Flynn as president

Global CEO Robert Guay says experience in consumer engagement will be “critical” to the agency’s work with Ford going forward.

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Thinkingbox continues to grow by acquiring Aarra

The digital and experiential studio’s latest acquisition establishes a presence in New York and further develops its capabilities.

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Passing the torch at Kruger

Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.

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Denise Rossetto and Todd Mackie to leave BBDO

The creative team is leaving for a new venture, with CDs Derek Blais and Chris Booth leading the department in the interim.

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Forsman & Bodenfors hires strategy, client service leads

Head of strategy Andrew Carty is one of the new additions, joining following the closure of Send+Receive late last year.