Industry Moves
Campari appoints new VP of marketing
David Allard, a former CMO of Samsung Canada, replaces Chris Staresinic, who moves into a new marketing role at the company.
Uwe Stueckmann named Loblaw chief customer officer
Succeeding Garry Senecal, the former SVP of marketing takes on new duties in digital, loyalty and customer excellence.
Up to the Minute: Apex wins Ubisoft account
Plus, Ketchum launches a new cannabis offering and Leger names new lead for Western Canada.
Corner Office Shifts: John Betts to retire from McDonald’s
Plus, chief executive changes at Andrew Peller, HSBC and Laurentian Bank.
Kraft Heinz restructures marketing team, again
Former CMO Dana Somerville has left the company as full marketing leadership moves to the chief brand and category officer.
Why Canada needs its own approach to systemic racism in the industry
Advertisers and marketers tend to see themselves as progressive people in a progressive country. That has made them passive to the experiences of BIPOC talent.
Rethink strengthens its Toronto strategy team
The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.
DDB Canada restructures leadership, rebrands Vancouver office
Kevin Brady takes over as CEO and Frank Palmer comes out of retirement, following the departure of Brent Choi.
Bleublancrouge hires new ECD
Edmund Lam returns to agency life to lead the creative product in Montreal alongside Eric Chavagnac.
Chimera Collective hires its first creative director
The PR agency brings on Guillaume Briere to help expand its services and offer a holistic approach to post-pandemic recovery.
Greg Hahn launches agency with No Fixed Address
The former BBDO CCO opens Mischief, which is the second time this year NFA has extended its platform outside of Toronto.
McCann hires new creative director in Montreal
Marie-Eve Best joins from Bleublancrouge to work on the agency’s beauty portfolio.
No Fixed Address moves into the Quebec market
The agency absorbs Montreal’s Supernormal to extend its model nationally.
P&G names new Canadian president
One of Geraldine Huse’s first tasks is guiding the CPG giant’s Canadian operations through its COVID-19 response.
Canopy Growth parts ways with two top executives
Marketing leader David Bigioni is among over 800 staff who left the cannabis producer this year as it looks to cut costs.
