Industry Moves

Last year’s winner Mary de Paoli from Sun Life  (right) with strategy publisher Mary Maddever.

Editorial: Finding the sweet spot

Strategy‘s executive editor Mary Maddever on why mass advertising still matters.

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Polar Mobile hires two

Former Salesforce.com execs Rob Begg and Richard McInnis will now lead the digital marketing company’s marketing and sales efforts.

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Real Interactive and KBS+P win World Vision

The MDC Partners agencies will work on a new campaign for the non-profit set to launch next summer.

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Anomaly wins Mexx

The agency has been awarded the global business for the retailer, working out of its Toronto and Amsterdam offices.

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Ann Bouthillier appointed as the new chair of AAPQ

The association also names Dominique Villeneuve its new general manager.

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Sid Lee Montreal appoints Martin Gauthier as president

Jean-Francois Bouchard moves up the oversee agency’s global network as it grows its New York office.

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Editorial: Extreme advertising

Mary Maddever on advertising’s rapid-fire evolution and how the industry is trying to keep up.

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The un-siloed quest for integration

Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.

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Nine-and-a-half things I learned about running an ad agency

Andy Macaulay shares wisdom gleaned from years in the agency trenches.

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Carlsberg Canada leaves Toronto FC

The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.

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Lg2 names Jason Chaney VP strategy

The Quebec agency bulks up on talent with an eye to opening a Toronto office.

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TBWA\Toronto names Allen Oke ECD

The CD takes on the executive role, and will lead the agency’s creative group of 35 people.