The customized era

Iconic brands like Oreo and Harvey’s are tapping into consumers’ need to feel in control.


Ideaboost innovations

From chemical tracking apps to new ways to listen to music, Critical Mass’ Matt Di Paola finds breakthrough ideas outside agency walls.


MBLM sets up T.O. tech shop

The brand agency has opened its first office dedicated to its technology offering.


Rethinking the keyboard

Take inspiration from this reinvention of an everyday object: The Minuum could change the way we type.


Is quiet the new loud?

Microsoft’s Alyson Gausby looks at how brands can stop shouting in the online space.


How to reinvent the wheel in three easy steps

Dom Trudeau says read only half the book, set paper on fire and break the rules.

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Philips lights the way for consumers

The tech company has introduced a retailer lighting system that talks to smartphones.

3d printing

SXSW blog: The maker movement

Printing entire buildings or airplane wings? How about 3D printing with silkworms? Check out cool tech from the conference.


Ryerson’s Transmedia Zone experiments with storytelling

The Toronto incubator is hunting for agencies and brands to submit projects that help evolve the transmedia space.


SXSW blog: Wearables are the future

BBDO’s Linda Carte looks at how these devices will change the conversation around security and health.

cute cir uit

Smart fashion

CuteCircuit’s LED- and sensor-infused duds are lighting up the runway.

interconnectivity _ internet of things

Cisco to build an Internet of Everything Centre

The company’s new innovation lab is under construction and hunting for brand partners.


Interaxon’s mind games

The brainwave-sensing headband maker has already partnered with Microsoft for games you can control with your mind.


Tomorrow’s retail tech today

The store of the future is already here, and it’s imitating the web while getting smaller and smarter.

occulus rift

Shopper Marketing Forum: Tech to track

From virtual reality planograms to digital wallets, we peek at some hot tech emerging in the retail space.