Innovation

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Brains Don’t Lie

Neuromarketing is getting serious, with four new Canadian entrants to the market in the past six months alone. These companies say they can tell what consumers really like – even when participants don’t know themselves.

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Brands embrace hacking

In today’s parlance, hacking is associated with everything from Twitter bots, social media hijacking and even teching out items like fridges. Here are some cyber(ish) hijinks you may have missed.

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Next big thing-spotting

Jason Oke shares a view of the future, from Asia.

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The road to somewhere

Simon Pont on what the future of branding has in common with Tony Stark and Charles Revson.

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The future of offices

From telecommuting to co-working, companies such as Unilever, Telus and Coca-Cola are part of a trend in corporate Canada toward creating space-saving workspaces.

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The next 3D evolution

Toronto-based Matterform is getting ready to launch an (affordable) 3D scanner. We ask Matt Di Paola of Critical Mass how this will impact the ad industry.

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It came from Cannes

Now that the dust has settled, here’s a roundup of award-winning work that shows how advertising can solve universal problems, one country at a time.

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Teehan + Lax shortlisted for Cannes Innovation Lion

The Toronto agency gets a nomination in the inaugural category, which honours innovation that brings creativity to life, for its Google Street View Hyperlapse experiment.

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Are you talkin’ to me?

Apps like MiiScan and Shazam are connecting ads to phones through sound, and the technology is slowing starting to pick up in Canada.

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Sizzling (and fizzling) trends

One-stop meal shopping, radio, hyper-speed and donuts are hot while square corners, Facebook, QR codes and cupcakes are not.

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Canada’s got (innovation) talent

Campbell’s Mark Childs looks to Canada’s Young Marketers as proof of where the industry is going in terms of innovative thinking.

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AToMiC Awards: McDonald’s sets the benchmark for transparency

A look at how the Grand Prix winner changed consumer perceptions by being as open to consumers as possible.

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One-minute AToMiC ideas

Missed the conference yesterday? Catch 60-second recaps from presenters Donald Chesnut of SapientNitro, Kevin Keane of Brainsights and PJ Pereira of Pereira & O’Dell.

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AToMiC recap: glimpse into the future today

Yesterday’s conference on technology, creativity, advertising and media brought together key speakers from different walks of life to look for ideas that push the industry forward.

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3D printing goes mainstream

The industry weighs in on how agencies and brands are using the tech now, and how they may use it in the future.