Innovation

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SXSW blog: Best of the fest

Naked Creative’s Alan MacDonald wraps up the festival by breaking down the most buzzed-about ideas (and cats) and innovative brand executions from American Airlines, AT&T and more.

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SXSW blog: The power in our pockets

Naked Creative’s Paula Swirla takes a look at some innovative apps, from one that preps you on people before you meet them to one that creates a personal cloud for your files.

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SXSW blog: Wearing your technology

Naked Creative’s Alan MacDonald on how wearable technology has evolved, from Nike and Reebok to a mind-controlled bicycle.

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SXSW blog: the impact of 3D printing

Alan MacDonald of Naked Creative on the MakerBot, a desktop 3D printer, and its potential marketing implications.

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Marian Salzman on consumer fatigue and the rise of the daddy blogger

The trendspotter who predicted the rise of transparent food production in 1995, takes a stab at big brand and media trends in the coming year and beyond.

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On the road with Jack Kerouac, John Lennon and Andy Warhol

Zero Gravity Thinking founder Ian Mirlin opines on how iconic creatives from the 60s would see social media and “content.”

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Killer apps: ads’ tech tipping point?

Strategy executive editor Mary Maddever on the app-ification of brands, and a new shopper-focused award show.

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Next Big Things

From the app-ification of brands to adopting new technology to developing new partners, we look at what’s new and next in the marketing landscape.

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Next Big Things: The new branded content

Brands like Nike, Subaru and Molson are building audiences – and their own media channels – through apps and games.

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Next Big Things: New partners for a new reality

It’s a brave new digital world for brands, and they are increasingly looking to new partners for ideas and creative executions to navigate this new frontier.

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Next Big Things: Brand storytelling gets (seriously) tech-ified

Holograms, mind-reading and personalized ads are moving from sci-fi to real world. Here’s what’s happening in these spaces now.

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Next Big Things: Unique experiences

When it comes to content, brands are now making sure programs are more 360° and intricately – physically – tied to the brand.

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Next Big Things: Tech to watch

Keep your eye on this emerging technology, from Google glasses to 3D printing to TV apps that revitalize old-school hip-hop.

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Shopper marketing techs up

From geo-targeting to augmented reality shopping apps, brands and retailers get digital.

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Augmenting the shopping experience reality

IBM, Walmart and Lowes Canada all look to bring AR technology into stores.