Innovation

Science fiction tech gets a reality check
From mind control to teleportation (well, sort of) the future of marketing is here.

Mondelez taps into entrepreneurial culture
The CPG co is partnering with tech startups and retailers on Canadian pilot projects.

Moneris partners with Razorfish
The Toronto shop will develop a new digital platform for the payment tech provider as part of a broader digital strategy.

Google launches new holding co Alphabet
Restructuring will separate web and ad services from the company’s more ambitious tech and investment arms.

Trend alert: omni-convenience
Take a look at who’s capitalizing on consumers’ desire to get what they want when they want.

A wake-up call for Cannes
During the first Lions Innovation festival, DDB global CCO Amir Kassaei says confusing tech with innovation is leading creatives to forget their purpose.

Lessons from Pharrell’s path to success
Bostons Pizza’s Joanne Forrester on what marketers can learn from the musician’s talk at Cannes.

Act like a lamb and you won’t be among Lions
Cundari’s Andrew Simon on why small budgets are no excuse not to be brave with creative.