Innovation
Next Big Things: Creativity gets automated
Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.
Mondelez taps into entrepreneurial culture
The CPG co is partnering with tech startups and retailers on Canadian pilot projects.
Moneris partners with Razorfish
The Toronto shop will develop a new digital platform for the payment tech provider as part of a broader digital strategy.
Next Big Things: Mobile tech will make everything smarter
Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.
Google launches new holding co Alphabet
Restructuring will separate web and ad services from the company’s more ambitious tech and investment arms.
Trend alert: omni-convenience
Take a look at who’s capitalizing on consumers’ desire to get what they want when they want.
A wake-up call for Cannes
During the first Lions Innovation festival, DDB global CCO Amir Kassaei says confusing tech with innovation is leading creatives to forget their purpose.
Lessons from Pharrell’s path to success
Bostons Pizza’s Joanne Forrester on what marketers can learn from the musician’s talk at Cannes.
Act like a lamb and you won’t be among Lions
Cundari’s Andrew Simon on why small budgets are no excuse not to be brave with creative.
Risky business
Which brands are proving that a calculated risk can reap big rewards?
Retail and e-comm take flight at MaRS
The Toronto innovation hub, which helps scale startups, has launched a retail and digi comm division, with players like P&G and Indigo on board.
Ubisoft and SickKids win big at the AToMiC Awards
The brands and their agencies Publicis and JWT took home top honours at last night’s award show.
Shopper Innovation Awards: Sport Chek debuts a tech haven
Featuring digital projection, touch-screens and bar code scanners, the West Edmonton Mall marked the second wave of innovative retail space for Sport Chek.
Ahead of the pack
From Periscope to VR, check out some of the early brand adopters of hot new tech.
Future do-good innovations
Time to get inspired! We’ve dreamt up some ideas that marry function and social value.
